product design

•  running snaptrack -  Snaps to outside of laces for easy

access

-  Single push of button

-  # of miles is visible

-  Light indicator (green, yellow, red)

•  performance snaptrack -  Changed to specific shoe (basketball

shoes, tennis shoes, soccer cleats)

-  Inside shoe placed under heel

-  Contact sports

•  Waterproof

•  Sleek

•  Lightweight

•  Snap Lock Technology

•  Powered by Lithium Ion Battery

for 1 time use

•  Array of color option

•  Weight and height aspect

prototyping

•  16 Bit Micro Controller

•  Accelerometer vs. Pressure Sensors

•  Lithium Ion Battery

•  Acrylonitrile Styrene Acrylester and Polycarbonate plastic

•  Snap lock technology

Positioning strategy

•  Running SnapTrack is FIRST in the market

•  Targeting 18-45

- Substantial income

- Injury prone

- Serious runners

•  Target athletes/physically active individuals

brand strategy

•  Ages 18-45

•  Universities

•  Large retail shoe stores

•  Running Snaptrack

- Di!erent colors

•  Performance Snaptrack

•  Wide range of consumers

product packaging

running snaptrack

•  Small rectangular packaging

•  Background graphics of runner

•  Concise details

•  Transparent

performance snaptrack

•  Small rectangular packaging

•  Background graphics of various athletes

•  Concise details

•  Transparent

market testing

•  Local running communities

- RUN215

- November Project

•  Home grown

- Built from the ground up

- Build each member up

- Strive for best self

•  Active members

•  Leaders in our target market

•  Philly 10k and Philadelphia Marathon

snap track