SNAP Outreach in New York State

An Overview of the SNAP Outreach Requirements, Guidelines and Best Practices created for the

Nutrition Outreach and Education Program

Presenters:David Rimai Reynolds, Director of Field OperationsDiana L. Lezette,Training and Instructional Design Coordinator

Agenda:• SNAP Outreach in NYS• Nutrition Outreach and

Education Program Overview• Program Achievements• Aspects of NOEP Outreach• Q&A

SNAP Outreach in NYSSeven Targeted SNAP outreach projects statewide funded by OTDA:• Catholic Charities• Metropolitan Council• Project Hospitality• Seedco• United Way of Buffalo and Erie Counties• United Way of New York City

SNAP Outreach in NYS

Hunger Solutions New York manages:

The Long Island Anti-Hunger Initiative (LIAH)

LIAH• Covers Nassau and Suffolk Counties• Provides SNAP application assistance • Uses innovative outreach including: • Direct mailings• SNAP enrollment events• Social media• Robocalls• Texting outreach

LIAHPartners include:• Health and Welfare Council of Long Island• United Way of Long Island• North Shore-Long Island Jewish Health

System• Food Research and Action Center• AARP Foundation• Island Harvest

Nutrition Outreach and Education Program

(NOEP)

NOEP• Since 1987 Hunger Solutions

New York has managed NOEP.• One of the largest SNAP

outreach programs in the nation.

56 Counties51 Agencies74 NOEP Coordinators

NOEP• Free and Confidential• Helps connect potentially

eligible New Yorkers to SNAP and other federal nutrition programs.

NOEP• Prescreen• Application assistance• Identify and remedy barriers• Refer households to other

nutrition assistance programs and community agencies.

NOEP Achievements:During the 2013-2014 contract year:More than:• 30,000 new households received SNAP

benefits.• 60,000 pre-screenings occurred.• 212,000 face-to-face contacts were

made with potentially SNAP eligible New Yorkers.

NOEP Achievements:During the 2013-2014 contract year:More than:• 10,000 households were assisted with

language translation for the SNAP application process.

• 2,800 home visits were conducted for homebound seniors and disabled New Yorkers.

NOEP Achievements:During the 2013-2014 contract year:NOEP assisted more than:• 5,800 disabled individuals• 8,000 immigrants• 14,000 seniors• 20,000 children

NOEP Outreach

Outreach CampaignsSix Campaigns: • Short term• Specific theme/audience • Statewide• Unified message

Outreach Campaigns• Success Starts with School Breakfast.• Heat and Eat: With SNAP You Don’t Have to

Choose.• Between Shifts and Between Jobs SNAP is

Working for You.• SNAP. It’s Accessible.• Stay Healthy with SNAP.• When School Ends, Summer Meals Begin.

Outreach Examples:• Flyers• Postcards• Posters• Educational letters• Promo items Spaghetti

StrainerCattaraugus

Outreach Examples:

Outreach Examples:• Agency collaborations and

referral systems • Exhibiting at events• Presentations

Special Initiatives

Special Initiatives• May be piloted.• May be certain area.• Not a limited time frame.• Can come from NOEP interest

based on community need and outreach opportunities.

Veterans and Military Families Initiative

Grocers Initiative

Hunger Solutions New York Recipient of the

Food Research & Action Center (FRAC)2013 Innovative Anti-Hunger Work

Award forVeterans and Military Families Special

Initiative

Outreach Creativity and Flexibility

Outreach Creativity and Flexibility • Can provide NOEP Coordinators with the

opportunity to be creative in targeted outreach.• Increases effectiveness of outreach:• Based on NOEP knowledge of community

need, outreach locations, community events and timeliness. • Population-specific

Guidelines and Requirements for SNAP Outreach

Guidelines and Requirements for SNAP Outreach

Requirements for SNAP OutreachAll NOEP Coordinators trained on requirements. For example:• Federal funds cannot be used for TV or

radio ads or billboards.• Which required disclosures, such as

funding disclosures or Equal Opportunity statements, must appear on outreach.

• Must include clear contact information and location served.

Requirements for SNAP Outreach

• Funding requirements.• Consistent messages.•Best practices we have learned

and continuously work to enhance.

Why the requirements and guidelines?

Diversity and Cultural Competence

The Broader Impact of Targeted Outreach

BUILDERS

CAREGIVERSBOOMERS

The Broader Impact of Targeted Outreach

Boomer

Family Caregiver

Paid Caregiver

Grandchildren

Builder

How to get connected to the NOEP program in

your location.

www.FoodHelpNY.org

•Connect with your NOEP coordinator.•Create a referral system.•Let other agencies or

organizations know about benefits of NOEP and SNAP.

www.mybenefits.ny.gov

Questions?www.HungerSolutionsNY.org

Facebook.com/HungerSolutionsNY Twitter.com/NewYorkHunger

©Hunger Solutions New York. All Rights Reserved.Prepared by a project of Hunger Solutions New York, USDA/FNS, and NYSOTDA.

This institution is an equal opportunity provider.