ECR Europe Forum '08. Differentiate or die: shopper-driven solutions
SMX West 2012 - Differentiate or Die
16
Differentiate or Die @casieg Online Marketing Manager Grasshopper.com
-
Upload
casie-gillette -
Category
Technology
-
view
25 -
download
1
description
Transcript of SMX West 2012 - Differentiate or Die
Differentiate or Die@casiegOnline Marketing ManagerGrasshopper.com
Virtual phone system = boring
Competitors offer same product
Compete with Google Voice
Who is Grasshopper?
We MUST differentiate ourselves to succeed.
Create for your market, not your product
Give your customers something to talk about
Make new friends
Dare to Be Different
The most frequently used word in conversations is “I”
You already know who they are, now learn:
Be Your Audience
People don’t love brands, they love what brands do for them.
What They Like
What They Talk About
Where They Hang
Out
Sh#t Entrepreneurs SayEntrepreneurs can change the world
The New Dork: Entrepreneur State of Mind
0 Mentions of a Virtual Phone
Give your customers something to talk about.
Tactics
Handwritten Notes Starbucks Gift Cards Dinner with Founders
CandyBooksGet Customers Press
Don’t Be Random
You can’t force people to share, but you can help your chances.
Identify customers with social influence
Identify customers likely
to share
Identify customers you already have a
relationship with
Make New Friends
Find people who target the same
market
Locate the right person
Go in with an idea in mind
Results
WOM Radio Searched Online Other TV/Video
How People Heard About Us:
New dork
TechCrunch
Volusion
Startup Weekend
I googled voicemail services
ycombinator
Mixergy
