Jordan Kasteler

JordanKasteler.com SearchandSocial.com

• Mod_Alias• RedirectMatch• Mod_Rewrite• Header Code

Resource:http://www.askapache.com/htaccess/301-redirect-with-mod_rewrite-or-redirectmatch.html

• URL - http://www.mustangevolution.com/20071210606/• Page Title - 2008 Saleen American Flag Patriot Edition Mustang• Digg Title - Saleen Pays Tribute To Soldiers With Patriot Edition Mustang• Digg Votes - 311• Yahoo Backlinks - 57

#1 in Google:“2008 Saleen American Flag Patriot Edition Mustang”“2008 Saleen Mustang”“2008 Patriot Edition Mustang””Patriot Edition Mustang”

Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745

CASE STUDY

SUBMISSION URL

REDIRECTED URL

INFORMATIONAL RESOURCE PAGE

COMMERCIAL SALES PAGE

“Altering or significantly changing the content would be a questionable tactic; updating and improving it isn’t as likely to be seen this way.” – Michael Gray

Source: http://searchengineland.com/do-social-media-links-translate-in-organic-rankings-15745

Example Multi-part Articles:• Top Free SEO Tools• Top Paid SEO Tools• Top Free PPC Tools• Top Paid PPC Tools

• Use multi-part story strategy. • Consolidate all the parts into one larger story • 301 redirect to transfer and consolidate all of the inbound links into that

single location.

Main Article:“Best Internet Marketing Tools”

• News hook (can 301 fairly quickly)

• Contrary Hook• Attack Hook• Resource Hook (usually keeps building links over time)

• Humor Hook• Ego Hook• Incentive Hook

http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/

Wait for links to come to a stop before 301 redirecting.

Submitted in December• 300-500 visits a day• 217 links and growing

DON’T always use redirects as a solution to pass link value.

Embedded text links can pass link juice where you want it as well. IMO, not as powerful as a redirect though.

Example: Resource Hook

There can be some link value lost in 301 redirects.

It’s best that link sources are point towards the source of the content, not a redirect to the source of the content.

DON’T redirect to your homepage

“Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage."

http://www.blogstorm.co.uk/google-stops-passing-anchor-text-through-certain-301-redirects/1831/

DO use keywords in your page and social media submission titles

• Front Paged on Reddit.com• 280 links to this product page• Anchor text primarily is “Bronze Boy Holding a Girl Up”• A worthless 301 redirect

Example:• www.domain.com• domain.com• domain.com/• www.domain.com/• domain.com/index.html• www.domain.com/index.html

http://groups.google.com/group/only-validation/web/fix-canonical-issues-www-vs-non-www-and-more-on-apache-server?pli=1

• http://urlrewriter.net/• http://www.isapirewrite.com/• http://www.stevenhargrove.com/redirect-web-pages/• http://www.webconfs.com/how-to-redirect-a-webpage.php

Jordan Kasteler

Jordan@SearchandSocial.com