2013 smx toronto paid search advertising in a multi device world
SMX Toronto 2013 G+ HoA
23
@Sparkle_Age ncy How to Get Key Influencers & Celebrities Asking To Be on Your Web Show Using Google+ Hangouts on Air Debbie Horovitch Social Sparkle & Shine @Sparkle_Agency
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How to Get Key Influencers & Celebrities Asking to Be On Your Web Show Using Google+ Hangouts on Air This Presentation Will Cover 10 Steps to Celebrity: G+ Hangouts on Air 15 Minutes + 10 minutes Q&A 30 Point Font Thank you Guy Kawasaki! 1 – Dream Big, Start Small Think about the group of people you most want to help, prioritize niches (September) wanted to help everyone! Multi-format & weekly show planned Propose multiple categories, but channel energies to subjects where successful Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show 2 – Expect to Iterate A refined process grows your audience Expect to start off crappy Execute & iterate to work out the kinks Started with QSR / resto: not good tech Tried “Hangouts” Hangout: DISASTER Tried “Twitter” Hangout: so/so attendees Have been beating to pulp #SparkleSOS tweetchat, still working to make it work 3 – Pre & Taping Promotions Twitter is a much more known network Pre-promotion & connection with likely interested people / biz orgs During - Interns assigned to: tweet out live quotes on #SparkleSOS hashtag ask live audience Q’s on HoA Leverage “newness” of G+ & HoA 4 – Creating Audience Like TV, most audience comes AFTER live taping event Optimize video with keywords / SEO Introduce speakers & guests before “live” taping begins Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected 5 – Share Video w/Open Mind Shared to: APE Author, Publisher, Entrepreneur Community Page on Google+ 6 – Optimize the Video Send celebrity Hangouts video to other celebrities & ask them to participate Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live YouTube G+ video search engine: Keywords, category selection, links Leverage Google SEO / SERPs 7 – Post Taping Marketing Share your video In gmail/email to potentially interested audience / fans of subject Provide everyone on the Hangout with live YouTube embed code & invite to post video to their own communities Celebrity guests also likely to post to their own large blogs / communities 8 – Follow Up, Ass Kisser! Follow up with video & embed link by email to participants, ppl who missed it Share video with their email list Ask for a review quote of the show Invite them back to the panel Ask if they know anyone else who would be a fit for the show Review their book; drop in link on Amazon review to video of Hangout Solicit Positive Feedback 9 – Leverage the Opportunity Google+ Hangouts on Air are NEW to most people You’re likely 1st asking for G+ HoA Teaching the experts something new Next – available to #Sparkle sponsors: Social Media Camp Victoria May Mari Smith Intensive San Diego April Social Media Marketing World in SD 10 – Repeat the Process #SparkleSOS Apr Book Authors & Publishers: Mi
Transcript of SMX Toronto 2013 G+ HoA
@Sparkle_Agency
How to Get Key Influencers & Celebrities Asking To Be on Your Web Show
Using Google+ Hangouts on Air
Debbie HorovitchSocial Sparkle & Shine
@Sparkle_Agency
@Sparkle_Agency
This Presentation Will Cover
• 10 Steps to Celebrity: G+ Hangouts on Air• 15 Minutes + 10 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!
@Sparkle_Agency
Guy Kawasaki & Shawn WelchAPE: Author, Publisher, Entrepreneur –
How to Publish a Book
@Sparkle_Agency
Chris Guillebeau The $100 Startup
@Sparkle_Agency
Dorie ClarkReinventing You
@Sparkle_Agency
Will Weinraub - LiveNinja.com CEO & co-founder
@Sparkle_Agency
1 – Dream Big, Start Small
• Think about the group of people you most want to help, prioritize niches– (September) wanted to help everyone!–Multi-format & weekly show planned
• Propose multiple categories, but channel energies to subjects where successful– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show
@Sparkle_Agency
2 – Expect to Iterate
• A refined process grows your audience• Expect to start off crappy– Execute & iterate to work out the kinks– Started with QSR / resto: not good tech– Tried “Hangouts” Hangout: DISASTER– Tried “Twitter” Hangout: so/so
attendees– Have been beating to pulp #SparkleSOS
tweetchat, still working to make it work
@Sparkle_Agency
3 – Pre & Taping Promotions
• Twitter is a much more known network– Pre-promotion & connection with
likely interested people / biz orgs– During - Interns assigned to:• tweet out live quotes on
#SparkleSOS hashtag• ask live audience Q’s on HoA
– Leverage “newness” of G+ & HoA
@Sparkle_Agency
4 – Creating Audience
• Like TV, most audience comes AFTER live taping event–Optimize video with keywords / SEO– Introduce speakers & guests before
“live” taping begins– Select 10 people (including hosts &
special guests), for ON Hangout video who are most excited & connected
@Sparkle_Agency
5 – Share Video w/Open Mind
Shared to: APE Author, Publisher, Entrepreneur Community Page on Google+
@Sparkle_Agency
6 – Optimize the Video
• Send celebrity Hangouts video to other celebrities & ask them to participate– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau early–Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live– YouTube G+ video search engine:
Keywords, category selection, links
@Sparkle_Agency
Leverage Google SEO / SERPs
@Sparkle_Agency
7 – Post Taping Marketing
• Share your video– In gmail/email to potentially
interested audience / fans of subject– Provide everyone on the Hangout with
live YouTube embed code & invite to post video to their own communities
– Celebrity guests also likely to post to their own large blogs / communities
@Sparkle_Agency
• Follow up with video & embed link by email to participants, ppl who missed it– Share video with their email list– Ask for a review quote of the show– Invite them back to the panel– Ask if they know anyone else who would
be a fit for the show– Review their book; drop in link
on Amazon review to video of Hangout
8 – Follow Up, Ass Kisser!
@Sparkle_Agency
Solicit Positive Feedback
@Sparkle_Agency
9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most people– You’re likely 1st asking for G+ HoA– Teaching the experts something new – Next – available to #Sparkle sponsors:• Social Media Camp Victoria May• Mari Smith Intensive San Diego April• Social Media Marketing World in SD
@Sparkle_Agency
10 – Repeat the Process
#SparkleSOS Apr Book Authors & Publishers:Mike Michalowicz
@Sparkle_Agency
#SparkleSOSAvailable for Sponsorship &
White-Label G+ HoA Show Producing
@Sparkle_Agency
For a limited time, schedule a free 30 min meeting with Debbie Horovitch about your Google+ Hangouts on Air
on LiveNinja.com
@Sparkle_Agency
Connect With Your #SparkleDebbie Horovitch
UX/IA Partners 26MondaysInterns Patrycja Wygnal & Matt Alexander
@Sparkle_Agencyhttp://theSparkleAgency.com
@Sparkle_Agency
Even SM “Wastelands”…
@Sparkle_Agency
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,
media channels, large business, not for profits & government organizations, globally
• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+
Hangouts on Air (web TV show)• Social Media Mastermind
