SMX Munich Large Scale SEO

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no more tactics! just strategy with execution Enterprise SEO

description

SEO, each large and medium-sized enterprises face major challenges. Many websites that may even run on different content management systems, different countries and languages, increasingly complicated Guidelines for Content ... the list is long. To coordinate all SEO efforts within the company and integrate is becoming increasingly important. In this session we show you how to organize large scale SEO the most effective of the themes and actions you should consider and prioritize what is useful. Get practical tips on how to maximize the visibility of your pages - and avoid disaster.

Transcript of SMX Munich Large Scale SEO

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no more tactics! just strategy with execution

Enterprise SEO

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Enterprise SEO

infographics Spammer

Jordan Koene

@jtkoene

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Enterprise SEO

SEO extraordinaire

Jordan Koene

@jtkoene

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No More Tactics

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Planning

Scalable

Why

Difficult to copy

Long Time Frame

Strategy

Doing

Within Reach

How

Easy to Copy

Short Time Frame

Tactics

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BY @tomfishburne

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BLOG NETWORKS

Still thinking about tactics!

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CONTENT WITHOUT PURPOSE

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DISREGARD FOR USERS

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What is Strategy? Isn't that just talking?

It is cultural

It is long term

It is good for the internet

Some level of innovation

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Execution, we are too slow!

Clear goals

Connect to Strategy

Measure what is important

Never be satisfied

Repeat and make better

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Results

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Start without SEO

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Transition from Social to Search

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Questions

Enterprise SEO

SEO extraordinaire

Jordan Koene

@jtkoene