SMX London 2014 Akiva Ben-Ezra YouTube Success Stories

download SMX London 2014 Akiva Ben-Ezra YouTube Success Stories

If you can't read please download the document

  • date post

    12-May-2015
  • Category

    Marketing

  • view

    178
  • download

    1

Embed Size (px)

description

YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach customers via online video. Going viral isn't a video marketing strategy. You need a consistent formula that works every time. Video is affordable to create and is 53 times more likely to reach the first page of Google than a blog post. Not to mention the fact that Video has a CTR that is 43 times higher than text. Advertisers pay $4 million for ad space during the Super Bowl which gets 100 million views. YouTube has one billion active users every month that is the equivalent of 40 Super Bowls of views every day. In this session I will teach the audience 1. How to create cost effective videos that convert 2. How to leverage YouTube\'s built in features such as Custom Annotations and in video programming 3.How to set up successful true view ads on YouTube to get CPC\'s as low as 1 cent per view Lastly I will share a case study of how one video telling a story about a school with contaminated drywall led to over 2,500 views in just 48 hours multiple news coverage and making the school face the issue.

Transcript of SMX London 2014 Akiva Ben-Ezra YouTube Success Stories

  • 1.YouTube Success Stories Akiva Ben-Ezra BenEzraMarketing.com Akiva Ben-Ezra Benezramarkeitng.com

2. Akiva Ben-Ezra Benezramarkeitng.com 3. Akiva Ben-Ezra Benezramarkeitng.com Sketch Videos 4. Akiva Ben-Ezra Benezramarkeitng.com 5. Akiva Ben-Ezra Benezramarkeitng.com 6. Akiva Ben-Ezra Benezramarkeitng.com 7. Akiva Ben-Ezra Benezramarkeitng.com 8. Akiva Ben-Ezra Benezramarkeitng.com 9. Akiva Ben-Ezra Benezramarkeitng.com 10. Akiva Ben-Ezra Benezramarkeitng.com 11. Akiva Ben-Ezra Benezramarkeitng.com 12. Akiva Ben-Ezra Benezramarkeitng.com 13. Akiva Ben-Ezra Benezramarkeitng.com 14. Akiva Ben-Ezra Benezramarkeitng.com 15. Akiva Ben-Ezra Benezramarkeitng.com 16. Akiva Ben-Ezra Benezramarkeitng.com 17. Akiva Ben-Ezra Benezramarkeitng.com 18. Akiva Ben-Ezra Benezramarkeitng.com 19. Akiva Ben-Ezra Benezramarkeitng.com 20. Akiva Ben-Ezra Benezramarkeitng.com 21. Akiva Ben-Ezra Benezramarkeitng.com 22. Akiva Ben-Ezra Benezramarkeitng.com 23. Akiva Ben-Ezra Benezramarkeitng.com 24. Akiva Ben-Ezra Benezramarkeitng.com