SMX London 2014 Akiva Ben-Ezra YouTube Success Stories
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SMX London 2014 YouTube Success Stories Akiva Ben-Ezra BenEzraMarketing.com Akiva Ben-Ezra Benezramarkeitng.com
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YouTube is the second largest search engine, so you definitely need to have search-optimized videos. But beyond video SEO, there are many other opportunities available to marketers who want to reach customers via online video. Going viral isn't a video marketing strategy. You need a consistent formula that works every time. Video is affordable to create and is 53 times more likely to reach the first page of Google than a blog post. Not to mention the fact that Video has a CTR that is 43 times higher than text. Advertisers pay $4 million for ad space during the Super Bowl which gets 100 million views. YouTube has one billion active users every month that is the equivalent of 40 Super Bowls of views every day. In this session I will teach the audience 1. How to create cost effective videos that convert 2. How to leverage YouTube\'s built in features such as Custom Annotations and in video programming 3.How to set up successful true view ads on YouTube to get CPC\'s as low as 1 cent per view Lastly I will share a case study of how one video telling a story about a school with contaminated drywall led to over 2,500 views in just 48 hours multiple news coverage and making the school face the issue.
Transcript of SMX London 2014 Akiva Ben-Ezra YouTube Success Stories
Akiva Ben-Ezra Benezramarkeitng.com
SMX London 2014 YouTube Success Stories Akiva Ben-EzraBenEzraMarketing.com
Akiva Ben-Ezra Benezramarkeitng.com
Video isn’t expensive
Akiva Ben-Ezra Benezramarkeitng.com
Sketch Videos
Akiva Ben-Ezra Benezramarkeitng.com
Powtoon
Akiva Ben-Ezra Benezramarkeitng.com
Create Training Videos
Akiva Ben-Ezra Benezramarkeitng.com
Custom Annotations
Akiva Ben-Ezra Benezramarkeitng.com
Custom Annotations
Akiva Ben-Ezra Benezramarkeitng.com
CTR from Custom Annotations
Akiva Ben-Ezra Benezramarkeitng.com
Video Location
Akiva Ben-Ezra Benezramarkeitng.com
Transcription
Akiva Ben-Ezra Benezramarkeitng.com
Transcription
Akiva Ben-Ezra Benezramarkeitng.com
Free Music
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
InVideo Programming
Akiva Ben-Ezra Benezramarkeitng.com
Akiva Ben-Ezra Benezramarkeitng.com
Akiva Ben-Ezra Benezramarkeitng.com
Akiva Ben-Ezra Benezramarkeitng.com
Akiva Ben-Ezra Benezramarkeitng.com
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