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Transcript of Smwfmwbcellcpres 2 110602101247 Phpapp01
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Mike Anderson Area Director, Meltwater UK & Africa
@mikeander &
Kelvin Jonck Online Marke<ng Manager, Cell C
@kelvinjonck
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Founded: 2001 in Oslo, Norway with $15,000
Privately owned Headquarters: San Francisco, California Employees: 850+ Customers: 22,500+ Core business – SaaS solutions
Social Media Cloud Computing Talent Management Press Outreach
Strong top line growth since inception Consistently cash flow positive from day one Non-institutionally funded
New businesses Financials
Company Overview - Meltwater Group
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What is Meltwater Buzz?
• Listen
• Analyze
• Engage
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Why should we care in South Africa?
4m 1m
10th most popular site 50%
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Meltwater Future of Content Survey
• International survey
• 450 companies across the world
• Non-clients, across industries and sectors
•
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The importance of Monitoring Buzz around company / brand
Extremely Important 43%
Quite Important 41%
Neither Important / unimportant 9%
Not particularly Important
5%
Not at all Important 3%
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Hmmm… How do I get started? - 5 straightforward tips
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1: Start listening in
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2: Define why
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3: Strategy - Choose the channels that suit your ”Why”
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4: Engage
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5: Measure your Social Media ROI and evaluate
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Why it matters …from a client perspective
Kelvin Jonck Online Marketing Manager Cell C
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Cell C’s Social Media Objectives
• Establish engaged communities of customers and potential customers • Listen to and gauge the sentiment of the active communities and abroad
• Include our communities in our Cell C experience and growth • Support wider CRM strategy • Allow our base to communicate with Cell C in their own comfort zones • Drive awareness of products, promotions and services
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Cell C’s social media strategy:
• Commit to a presence on major platforms and continually evaluate new platforms where customers converse • Measure responses to key Cell C actions • The Genie approach
• Report back to stakeholders.
• Allow Social Media to change the way Cell C does business
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How does Cell C use Online Monitoring? Listen:
• Positive & negative feedback
• Crowd-sourcing of product/service ideas • Crisis comms alert network
Analyse & Report:
• Track brand and product reputation
• Competitor comparisons
• Actionable insights Action:
• Feed insights into Research mix
• Engage constantly, resolve queries
• Feed ideas into Product development
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Support
Communica.ons Marke.ng
The Cell C Social Media Collaborative
Social Media
Ringleader
Direct Marke<ng
Digital Marke<ng Agency
Research
PR Team
Network Team
Customer Service
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Q & A