Smurfit kappa presentation 23 nov 2012 nearly
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Smurfit Kappa Interview Lorcan McArdle Friday 23 rd November 2012
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My presentation for my interview for SK Social media coordinator
Transcript of Smurfit kappa presentation 23 nov 2012 nearly
Smurfit Kappa Interview
Lorcan McArdle
Friday 23rd November 2012
When the call came…
Corporate vision…
Simply the best…
‘Smurfit Kappa’s vision is to be recognised as the most successful paper-based packaging company in its chosen market sectors.’
www.smurfitkappa.com
Innovation culture
• Science of Innovation– Shop theatre– Bag –boxes– Symphony– Penguins
Sustainable
Learned about the community around the world…
Career Paths
Vision of Corporate Media Message
Excellent product
Innovation based
Sustainable environment
Staff welfare + respect for all people involved
Ultimately leading to increased return
for shareholders
Learning mixed with Experience…
Target Communities
• B2B communities• B2C and• Potential Customers• Suppliers• Staff• Media• Government
Set the benchmarks…
• Visual Appeal
• Social Interaction
• Promoting Audience Engagement
• Information Given
• A Call to Action!
Smurfit Kappa FacebookCover photo and top
Controlling the page:
Drive Traffic
Like!
Danger!
OUCH! from http://econsultancy.com/ie/blog/7913-14-epic-social-media-fails
14 epic social media fails Print
Posted 30 September 2011 13:13pm by Cleo Kirkland with 20 comments
whether you’re a small business with a solitary Twitter account, a mid sized agency using the latest monitoring tools, or a huge corporation with a multi-million dollar Facebook campaign, at some point, we all will make mistakes playing the social media game.
LinkedIn too
Smurfit Kappa LinkedIn vs Philips
Smurfit Kappa KPMG
Ongoing Process
Not a one size fits all like boxes
New Audience
Conclusion
