Smu tai personal branding 15 may 2014
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Transcript of Smu tai personal branding 15 may 2014
#Personal BrandingDR. FRANCISCO REJÓN-GUARDIAWorkshop #PbradingTAI
#Personal Branding| @franrejon
#Personal Branding| @franrejon
#Personal Branding| @franrejon
WHAT KIND OF P.BRANDDO YOU WANT TO HAVE??
#Personal Branding| @franrejon
We are slaves
EGOSURFING“Is the practice of searching for one's own name, pseudonym, or
screen name on a popular search engine in order to review the results”
#Personal Branding| @franrejon
Have you done a search about you before?
#Personal Branding| @franrejon
Doesn’t exist
#Personal Branding| @franrejon
Audit process
#Personal Branding| @franrejon
#Personal Branding| @franrejon
URL CONCEPT: FRANCISCO REJÓN GUARDIA NAME CONTENT SCORE CHANGE1 Francisco Rejón-Guardia - Google Scholar Citations GOOGLE SCHOLAR ACADEMIC 1 NO2 Francisco Rejón Guardia - Departamento de ... UGR PROFILE ACADEMIC 1 NO
3 CV – Francisco Rejón Guardia | #Franrejon blog MY BLOG PERSONAL 1 NO4 Educational Applications of Clickers in University Teaching EDUCATION PAPER ACADEMIC 1 NO
5 Francisco Rejón Guardia - España | LinkedIn LINKEDIN ACADEMIC 1 NO6 Motivational Factors that influence the Acceptance of ... - Ideas WORKING PAPER ACADEMIC 1 NO
7 Fran Rejón website. Página web de Francisco Rejón Guardia. WEB PAGE PERSONAL 1 NO8 Francisco Rejón-Guardia - ResearchGate RESEARCHGATE ACADEMIC 1 NO
9 De todo un poco | #Franrejon blog 2º WEB PAGE PERSONAL 1 NO10 Francisco Rejón-Guaria - Publications - ResearchGate RESEARCHGATE ACADEMIC 1 NO
11 Curso: “El mundo de la moda en las redes sociales” WORKSHOP ABOUT FASHION ACADEMIC 1 NO12 Francisco Rejón y Guardia - Info de la persona - Búsqueda YASNI GENERAL 0 YES
TOTAL 11
#Personal Branding| @franrejon
Audit process
#Personal Branding| @franrejon
GOAL: POSITIVE + CONTROL
#Personal Branding| @franrejon
WHAT KIND OF PROFESSIONAL IN SEVERAL YEARS WANT TO BE ?
WE MUST TO BE AN INFLUENTIALIn any topic
#Personal Branding| @franrejon
ACTION PLAN
GOAL
AUDIT
#Personal Branding| @franrejon
STRATEGY
#Personal Branding| @franrejon
1.Your personal name (not company service) you are your own company
#Personal Branding| @franrejon
Louise Veronica Ciccone MADONNA Christopher Kutcher ASHTON KUTCHER Sean John Combs PUFF DADDY
2. What is your target?
#Personal Branding| @franrejon
3. Be specific with your personal tag/slogan?
#Personal Branding| @franrejon
3. Be specific with your personal tag/slogan?
#Personal Branding| @franrejon
“Creating strategic advantages now with the social standards of the future”
4. Be professional and have fun (your are a real person)
#Personal Branding| @franrejon
5. Know what you want to be known for… What is your specialty?
(teach, learn, blog, creativity, advertising, marketing…)
#Personal Branding| @franrejon
6. Know your story (be personal).
#Personal Branding| @franrejon
7. Be yourself accentuate your hobbies
#Personal Branding| @franrejon
Earn money, transforming your hobbies in your job
8. Be consistent (short and long term). same picture, same slogan, same imageIntegrated Marketing Communication (IMC)
9. Get out there (open a blog now, Facebook page, Twitter profile) networks
10. Think long term (effort in your personal branding)#Personal Branding|
@franrejon
#Personal Branding| @franrejon
BRAND NEXT STEP?
1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build
culture
#Personal Branding| @franrejon
Webpage/blog
#Personal Branding| @franrejon
Webpage/blog
#Personal Branding| @franrejon
Audience SpecialtyVisual identityStart point
Search Engine Optimization
#Personal Branding| @franrejon
#Personal Branding| @franrejon
#Personal Branding| @franrejon
#Personal Branding| @franrejon
#Personal Branding| @franrejon
1. Make your personal brand2. Webpage/blog3. Networks4. Be genuine – provide value – build
culture
#Personal Branding| @franrejon
Networks
#Personal Branding| @franrejon
Social Media Optimization
#Personal Branding| @franrejon
At the beginning we are an egg
Up to you to be something else
#Personal Branding| @franrejon
Networks
#Personal Branding| @franrejon
Networks
#Personal Branding| @franrejon
Public fan page
Don´t use a personal profile
Promote your own contentBe curators Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.
Networks
#Personal Branding| @franrejon
Networks
#Personal Branding| @franrejon
Discover the best time (prime time)Promote your own contentBe curatorsBe grateful (followers and comments)Be interestingAsymmetric follow
Networks
#Personal Branding| @franrejon
Use Your LinkedIn Profile as a ResumeImprove your network (add your blog)
Networks STRATEGY
#Personal Branding| @franrejon
1. Post in your blog2. Promote facebook your page3. Tweet this post4. Add to Linkedin
#Personal Branding| @franrejon
AUDIT
NEXT TREND - GROWTH HACKER
#Personal Branding| @franrejon
#Personal Branding| @franrejon