SMU Enactus Engagement

Clean Air Day 2015 could drive support

CLEAR ACROSS CANADA 2016

OUR OBJECTIVES:

ü  Provide Enactus project: social, economic, sustainable   ü  Thank Sobey School for developing 2015/2016 campaign  ü  Celebrate Halifax Port (HPA) fleet IDLE-Time leadership  ü  Media / social media to help drive campaign / sponsorship 

PROMO VIDEO

Flash Mobs Clear

Across Canada

‘Team Ryan’ Project

SMU Enactus Engagement 

•  Flash Mob Kids Recruitment, assist  •  GOAL: 100 for Flash Mob group photos  •  Select 10 for CEO YouTube shoot 

Flash Mob Kids Recruitment

• HPA family kids • Basinview Elementary • Tantallon Elementary • Kingswood Elementary • SMU Enactus -> high school environment committees / clubs  • Scouts Canada  • Lung Associations (NS, NB, PEI)  • Aerobics First Youth Running Series • Green Schools NS (Clean NS)

Draft time line 

April / May •  Help recruit / secure students for Flash Mob, goal 100 •  Identify 10 kids for CEO YouTube  •  Video / photo release process •  Coordinate school travel to event •  T-shirt sizing / distribution before / at event  •  Help amplify on social media

Draft time line 

May •  Help promote Maritime-wide IDLE-Time savings challenge

(two week period prior to June 3)  •  Build buzz to www.idlefree.org, May 1, social media,

university & community channels, schools  •  Build buzz to ten day challenge; Monday, May 25 to

Wednesday, June 3

Draft time line 

June 3 Manage June 3 event logistics  Recruit from high school students for help -t-shirt distribution  -help guide parking, foot traffic flow   -help direct bodies for video / photo production

Draft time line 

Post June 3 Help recruit other Enactus campuses Clear Across Canada to replicate the above. 

We help clients put the brakes on IDLE-Time and get the green PR they deserve.

THE MARKET:

One trucking company 10% IDLE-time savings =

$300K / year

We can save $33 BILLION*

annually.

When we’re parked.

*10 min / day Canada /U.S.

Light duty cars & trucks. Not including fleets.

THE REST OF US: Personal vehicles

North America

2005 - 2015      Cause 2005: Begins as PR research project at NSCC. 2006: ‘IDLE-FREE for our kids’ begins, Kingwood School. The Children’s Clean Air Network is founded. 2008: Registered charity dedicated to reducing IDLE-Time.  2010: Endorsed by 2010 Vancouver Winter Olympics. 2011: Dal ‘Eco-Efficiency Award’ (Ambassatours Gray Line). 2013: Clean Air Day ‘Flash Mob’, Dr. Goldbloom, Al MacPhee. 2015: Continues with CRA charitable status.

2014 - 2015      Business 2014: Focuses on for-profit fleet business, enlists Tom Nicolle (CFO), David Heath (CCO), Dan Dolan (CIO). 2015: ‘IDLE-FREE Guy™’ Motor Coaching launched at Halifax Port Authority. 

Non-profit Business Evolution

GoGreen Team.

BUSINESS MODEL.

1.  Training 2.  Certification / licensing 3.  PR / Promotion

Creating a Culture.

1. !Motor

Coaching (training)!

2. !Certify drivers!

3. !License/brand

vehicles! 4. !

Promote!PR!

Creating a Culture: FIVE steps

5. !Fortify training!