MEDIA RELEASE SMSF industry leader Andrew Hamilton joins Heffron executive team as Director of Strategy & Growth

Sydney, 11 March 2020 Self-managed super fund (SMSF) technical specialist Heffron has appointed industry leader Andrew Hamilton as Director of Strategy & Growth, as it seeks to build and extend its position as one of Australia’s leading independent SMSF service providers. Mr Hamilton is the current chair of the SMSF Association and has been on the SMSFA board since February 2011. He was also a co-founder and co-managing director of Cavendish Superannuation. “Andrew is a legend in the SMSF industry. We respected him as a top competitor and are now excited to have him as part of our leadership team. We intend to make Heffron the undisputed SMSF service provider of choice and we know Andrew’s energy and experience will help us get there,” said Heffron MD Meg Heffron. “He adds to our existing valuable industry relationships, including with high end advice and accounting firms. As the co-founder of Cavendish, Andrew also understands what it takes to grow and change a business without compromising on service quality.” Mr Hamilton said he was excited by the opportunity to work with former competitors on the sector’s new challenges. “Chairing the SMSF Association and independently consulting to Heffron for the last 12 months has made me realise there is so much more that can be done in this sector. Joining Heffron is the perfect way for me to pursue this,” said Mr Hamilton. “The self-managed super industry is continuing to grow and mature, while dealing with both new challenges and opportunities. It’s more important than ever that SMSF trustees have access to independent professionals for whom SMSF is their core business, such as Heffron. “Having worked for a variety of different organisations and listened carefully to clients, I am convinced the agility of an independent specialist such as Heffron also makes a big difference to service quality. Heffron has exciting plans for its future and I’m looking forward to being part of them.” As Director of Strategy & Growth, Mr Hamilton will run a team but will work across a range of strategic and executive duties.

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Ends For more information or interview requests please contact BlueChip Communication: Ky Chow 02 9018 8612 Ky@BlueChipCommunication.com.au

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About Meg Heffron Meg is the Managing Director of SMSF specialist firm Heffron. She is one of the few actuaries to work in all areas of SMSF practice, having worked exclusively in SMSFs since 1998.  Meg’s passion is using her technical knowledge about SMSFs to provide practical solutions for accountants and advisers to help their clients and grow their businesses, and tangible expertise for trustees. She is often a proactive and practical voice in a sea of noise around super and SMSFs.  Meg was a founding member of the Actuaries Institute Self-Managed Superannuation committee and is a regular speaker at professional development events for accountants, lawyers and financial planners.  About Heffron Heffron SMSF Solutions has been at the forefront of providing holistic solutions for SMSF trustees and their advisers and accountants since its inception 20 years ago and today is one of Australia's largest independent SMSF service providers. At Heffron we are passionate about raising standards within the Australian financial services industry, to make SMSFs more accessible, safer and simpler. We aim to do this by becoming Australia's leading provider of self-directed superannuation solutions, bringing professional superannuation expertise into the hands of SMSF trustees, accountants and financial advisers. For more information visit: https://www.heffron.com.au/