Why mobile based advertising? Its closest digital device.

SMS Campaign Strategy – SMS Coupons

• SMS Coupons is a cost effective way for driving foot traffic in physical / virtual stores.

• Viral Campaigns - campaigns can turn viral if the campaign has a real deal for the users.

• Response Rates– Typical response rates on Click to call with

offer – 3-5%– With some offer – Response rates may go

up to as much as 9%.

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SMS Campaign Strategy - Click-to-Send Msg

• Click-to-Send a Message or Click-to-reply is effective and doesn’t require a call centre number.

• Though advertisers prefer this method, Users are becoming wary of replying to a short code (Due to associated costs)

• Response Rates– Typical response rates on Click to call with

offer – 4-6%

– With some offer – Response rates may go up to as much as 9%.

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SMS Campaign Strategy - Click-to-Call

• SMS Ads can best get responses through click to call.

• Response Rates– Typical response rates on Click to call

with offer – 0.5-1.5%

– With some offer – Response rates goes up to as much as 2.5%.

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