sms business module 1
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1 2 SMS Content Distribution Business Model SMS Content Distribution Business Model solution S MS C ontent Distribution solutions rely on relatively new technology and their implementation could present significant challenges, especially to businesses without prior S MS experience. As the technology is new, users in general are not familiar with its lingo and system configuration is often the most difficult and time consuming part of any S MS implementation. Additionally, equipment incompatibility issues often present serious problems and could lead to additional deployment delays and lost revenues. Service providers can easily address those implementation issues by purchasing a turnkey solution from reputable VoIP equipment manufacturer. S ysMaster Corporation, the global leader in turnkey VoIP equipment solutions, could offer to XYZ a carrier grade turnkey S MS C ontent Distribution solution that meets customer specific needs. S ysMaster's solution offers easy operation and fast deployment schedule (typically less than a week). A notable feature of the solution is the advanced billing server, which offers unparalleled rating flexibility and supports comprehensive set of billing models. A typical S ysMaster S MS C ontent Distribution solution has the following requirements: 1 VoiceMaster VoIP Billing S erver 2 SysMaster SNS Gateway 3 Optional Modules for the Billing S erver and the Gateway(s) 4 R emote Installation and Technical S upport 5 High speed Internet access 6 C ontracts with Providers of Media C ontent 7 R evenue S haring C ontracts with Mobile Phone Operators S ysMaster can provide items 1 through 4 while the service provider is responsible for items 5, 6 and 7. Figure 1 below shows the S ysMaster S MS C ontent Distribution solution architecture. problem Company XYZ has core competency in consumer marketing. Its management has recently engaged the services of an outside management consulting company to help with ideas about generating incremental revenues. One of the idea that consultants bring is particularly appealing for a company like XYZ - S MS C ontent Distribution business. The consultants believe that XYZ can easily leverage on expertise in consumer marketing and quickly build up customer base. The proliferation of mobile phones makes paid S MS content distribution a particularly attractive market niche. The S MS Content Distribution business model is based on offering various media content such as ringtones, pictures etc. to mobile phone users. Customers who want to purchase the content send paid SMS messages to a preset number and in return receive content through S MS messages. Fees are collected through customers' mobile phone operators so establishing a revenue sharing partnership is a critical part of the business model. XYZ's management finds the idea appealing and commissions a research of alternative S MS C ontent Distribution solutions. The research reveals that a good equipment solution should be easy to deploy and manage even by people with limited technical knowledge. S uch solution should also offer advanced billing capabilities and support for multiple billing models and rating plans. Finally, such solution should be affordable to allow quick entry into the business with minimal capital investments and highly scalable to accommodate future business growth. Content Request Content Delivery Billing Request Billing Authorized SMS GATEWAY VM PLATFORM User SMS SMS SMS
Transcript of sms business module 1
1 2
S M S C o n te n t D is tr ib u tio n B u s in e s s M o d e l
S M S C o n t e n t D i s t r i b u t i o n B u s i n e s s M o d e l
s o lu tio n
S MS C ontent Distribution solutions rely on relatively new technology and their implementation could present s ignificant challenges , especially to bus inesses without prior S MS experience. As the technology is new, users in general are not familiar with its lingo and system configuration is often the most difficult and time consuming part of any S MS implementation. Additionally, equipment incompatibility issues often present serious problems and could lead to additional deployment delays and lost revenues . S ervice providers can eas ily address those implementation issues by purchas ing a turnkey solution from reputable VoIP equipment manufacturer.
S ysMaster C orporation, the global leader in turnkey VoIP equipment solutions , could offer to XY Z a carrier grade turnkey S MS C ontent Distribution solution that meets customer specific needs . S ysMaster's solution offers easy operation and fast deployment schedule (typically less than a week). A notable feature of the solution is the advanced billing server, which offers unparalleled rating flexibility and supports comprehensive set of billing models .
A typical S ysMaster S MS C ontent Distribution solution has the following requirements :
1 VoiceMaster VoIP B illing S erver
2 S ysMaster S NS G ateway
3 Optional Modules for the B illing S erver and the G ateway(s )
4 R emote Installation and Technical S upport
5 High speed Internet access
6 C ontracts with P roviders of Media C ontent
7 R evenue S haring C ontracts with Mobile P hone Operators
S ysMaster can provide items 1 through 4 while the service provider is responsible for items 5, 6 and 7. Figure 1 below shows the S ysMaster S MS C ontent Distribution solution architecture.
p r o b le m
C ompany XY Z has core competency in consumer marketing. Its management has recently engaged the services of an outs ide management consulting company to help with ideas about generating incremental revenues . One of the idea that consultants bring is particularly appealing for a company like XY Z - S MS C ontent Distribution bus iness . The consultants believe that XY Z can eas ily leverage on expertise in consumer marketing and quickly build up customer base.
The proliferation of mobile phones makes paid S MS content distribution a particularly attractive market niche. The S MS C ontent Distribution bus iness model is based on offering various media content such as ringtones , pictures etc. to mobile phone users . C ustomers who want to purchase the content send paid S MS messages to a preset number and in return receive content through S MS messages . Fees are collected through customers ' mobile phone operators so establishing a revenue sharing partnership is a critical part of the bus iness model.
XY Z's management finds the idea appealing and commiss ions a research of alternative S MS C ontent Distribution solutions . The research reveals that a good equipment solution should be easy to deploy and manage even by people with limited technical knowledge. S uch solution should also offer advanced billing capabilities and support for multiple billing models and rating plans . Finally, such solution should be affordable to allow quick entry into the bus iness with minimal capital investments and highly scalable to accommodate future bus iness growth.
Content Request
Content Delivery
Billing Request
Billing Authorized
SMS GATEWAY VM PLATFORM
User
SMS
SMS
SMS
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S M S C o n te n t D is tr ib u tio n B u s s in e s s M o d e l
S M S C o n t e n t D i s t r i b u t i o n B u s i n e s s M o d e l
s o lu tio n fe a tu r e s
S MS /G S M/Tri-B and S upport
Inbound and Outbound Messages
Message Queue S upport
Message P ars ing and HTTP /HTTP S C onvers ion
Outbound Number S witching and R erouting
User Friendly G UI Interface
User Friendly G UI Interface
b e n e fitsT urnkey S olution
S ysMaster offers truly turnkey S MS C ontent Distribution solution. S ysMaster provides all equipment elements as well as remote installation and technical support. C ustomers secure high speed Internet access and s ign revenue sharing contracts with mobile phone operators . If customers want to outsource content creation they could also s ign contracts with content providers .
High S c alability
S ysMaster is probably the only VoIP equipment manufacturer that fully supports the grow-as-you-go concept. S ysMaster's equipment can eas ily scale from 1 to 20 T1 lines per S MS G ateway (24 to 480 P S TN lines) or from 48 to 1920 VoIP channels and from 500 to over 20,000 concurrent calls per billing server. The company offers VoIP equipment in five capacity tiers that cover the needs of the whole spectrum of S MS C ontent Distribution service providers .
b e n e fitsR apid Deployment
S ysMaster's S MS C ontent Distribution solution is characterized with very aggress ive deployment schedule. In general, customers can have a running solution in less than a week provided that they have secured high speed Internet access . B ecause of the integrated nature of the solution, there are no equipment incompatibility issues to be solved which are often the reason for extended deployment periods .
High Affordability
S ysMaster's S MS C ontent Distribution solution is highly affordable for both new users and for existing customers who what to expand their capacity. In fact, it is the solution with the best features/cost ratio in the industry. As S ysMaster uses a tiered capacity approach where each success ive equipment tier doubles the capacity of the previous one, customers can upgrade in incremental s teps without overspending for capacity that they don't immediately need. At the same time, as equipment utilization increases , fixed costs per call fall (i.e. customers pay a fixed cost for a given equipment capacity and do not pay recurring fees based on the number of calls ).
h o w d o e s th e s o lu tio n w o r k ?
1 C ustomer picks up his mobile phone and sends S MS message to a preset phone number connected to the S MS gateway. Alternatively, the customer sends S MS messages via custom web page
2 The S MS gateway sends authorization request to the billing server
3 The billing server authorizes the request
4 The S MS gateway retrieves content from a content server
5 The S MS gateway distributes the content to customer's mobile phone through an S MS message
6 Upon completing the process , the billing server contains record of the S MS distribution
7 At the end of the billing period, the billing server generates report based on which revenue is received from the mobile phone operator
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