Social Media Press Kit

Place, Date

Die! Press release! Die! Die!

“Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat-on-the-back

phrases and meaningless quotes.”

Tom Foremski Silicon Valley Watcher journalist

http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php

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The solution

A social multimedia platform that:

– Aggregates texts, videos, pictures, documents as a basis component

– Enables easy and efficient sharing for further exposure and deployment

– Links information and sources from external sites, integrates user reviews and feedback

– Follows the web 2.0 dynamics

– Is multilingual (English, French, German, Italian, Spanish, Dutch & Chinese)

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Social Media Press Kit (SMPK)

The SMPK platform was developed as the official location where

various information can be stored within one online location; whilst at the same time being very unlike the online press kit which currently many companies use.

Companies can use the SMPK to present and publish their press releases easily whilst offering bloggers and journalists an effective

method of building unique news stories for publication.

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Social Media Press Kit /2

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The SMPK is completely in line with the social media dynamic of sharing information making it accessible for everyone.

The SMPK platform is suitable for new media (blogs, webzines, etc… ) and traditional media (magazines, newspapers, etc..).

Social Media Press Kit /3

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Thanks to its dynamic structure, the entire platform is easily to maintain, manage and update as and when required.

The SMPK is an official information source for products and brand communication.

The case histories

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summercourt2009.socialmediapr.nlnokia.socialmediapr.nl

The SMPK allows creation of

• Press Releases and articles based on blog dynamics

• Photo galleries for low res browsing

• High resolution downloads

• Video galleries with embedding possibilities (from Youtube, DailyMotion, etc.), or uploadable from file

• Live Streaming/live broadcasting of product launches and events (livestream, bambuser)

• Factsheets, brochures & document downloads in varying file formats

• Quotes

• Comments & Feedback (optional)

• Links to relevant information

• Creation of friendly urls for all content

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The sharing possibility

Every content element within the platform can be shared due to the integration of the following features:

– Social Bookmarking buttons• Del.ici.ous • Digg• Facebook • ... and more

– RSS Feeds

– Customizable Url ‘s

– Language customization

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The SMPK can be set up in 2 ways

1. Your company can fill the content to SMPK themselves after design, quick deployment and CMS training by Swordfish Media.

2. The company can outsource the editorial of the SMPK to Swordfish Media after design and deployment.

The SMPK can be hosted on an owned domain or within the socialmediapresskit (.com, .co.uk, .eu, .nl, .net or .info) domains.

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Swordfish Media

Creating On & Off-line Diaspora's - Swordfish Media is a cross-media company with a simple goal: Devising digital strategies & off-line communication campaigns and tools.

Swordfish Media offers digital brand marketing, cross-media concepts and on and off-line solutions.

Our goal is to present the end user with a unique experience, thus helping organisations to find, build on, further develop and ensure lasting relationships with their customers and clients.

We offer services which go the extra mile from start to finish and through to maintenance.

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Thank you

For more info:

http://smpk.socialmediapresskit.com/http://www.swordfish-media.com/

Emailsmpk@socialmediapresskit.com

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