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smoothyjuicefinal-100423001417-phpapp02
Transcript of smoothyjuicefinal-100423001417-phpapp02
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Company Limited
Business Plan
www.smoothy.com.bd
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ABOUT US
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HEAD OFFICE:
Smoothy Juice Co. Ltd23/4, Dhanmandi 4/A, Dhaka
Dhaka-1215
E-mail: [email protected]
www.smoothy.com.bd
FACTORY:
Smoothy Juice Industry Limited
Ashulia, Saver, Dhaka
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OUR NATURE & SIZE OF BUSINESS
Smoothy is a Partnership & Medium sizebusiness
Manufacturer
Wholesaler
Initially we will cover the 2 division of the country but ourprospect will be whole of the country
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STATEMENT OF FINANCE
From
Partners:
TK. 11 Crore
From
Brac Bank SME Loan:
TK. 4 Crore
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WE PARTNERSAND THE SHARE
25%
15%
25%
15%
10%
10%
Rubayat Rajeev
Nafij Ahmed
Shahinur Akhter
Shajahan Munshi
A.Z.M Shahadot
Shaila Parvin Shantu
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ABOUT OURPRODUCT
Orange Juice
Mango Juice
Cocktail Special
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WE THINK THE DIFFERENT
Speciality :
100% pure juice
Pure Sugar free
Diet Mixed flavor ( cocktail)
Target Customer:
60 % Diabetic People
Children
Health Conscious Young People
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COMPETITORS OUTLOOK
the Leading Competitors
Frutica
FrootoPran
Acme
Shezan
Slice
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THE EXPECTATION
Next three year we target that we capture 5% oftotal market share
We expect the sales will be in next year
approximately TK 5.50 corer
The return on investment is 20% expected
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OUR BELIEVE & OUTLOOK
A B
C D
Performance
Price
Competitor
Our position
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OBJECTIVES
Improving the customer satisfaction
through the good quality of products
Turn in profits from the first year ofoperations.
The creation of unique, innovative andhealthy products
Become as the Best New Juice Companyin the Bangladesh
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PRODUCTION
PLAN
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PHYSICAL PLANT
Asulia, Savar, Dhaka
3000 square ft Industry Area
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PRODUCTION PROCESS:
JUICE EXTRACTION REMOVING THE BITTERNESS
TREATMENT OF THE PULP AND ASEPTIC FILLING
MXPASTEURISER
CIP CLEANING SYSTEMTHE JUICE MIXING ROOMSHIPPING & DRYING THE ORANGE PEEL
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PRODUCTION PLAN (DESIGN)
Manufacturing Portion
Packaging Portion
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RAW MATERIALS SUPPLIERS
In our Country:
Mr. Jamil Hossain, (Mango Suppliers)
Mr. Ahsan Mustak, (Mango Suppliers)
In Foreign Country:
Mr. Cyang Mo, (Orange Suppliers)
Suching Rong, (Orange Suppliers)
Mr. Rathor Dash, (Varity Fruits Suppliers)
Mr. Jone Smith & Jonson Height, (Other Raw materials)
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MARKETING
PLAN
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MARKETING OBJECTIVES
Maximum Profit Margin
Quality Leadership
Long Relationships with Customer
Communication Objective
Strategy Marketing Objective
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PRICING STRATEGY
Smoothy Juice selling its juices at price added cost
and profit margin and also keep in mind the keycompetitors price
Product name
Cost of
raw
materials
Production
cost
Marketing
CostProfit Price/ unit
Retailers
Selling
PriceMango Juice
(500ml)14 3.50 1.50 3.00 22 25
Mango Juice
(900ml)25 6.75 3.25 5.00 40 45
Orange Juice
(500ml)15 2.50 1.50 3.00 22 25
Orange Juice(900ml)
30 6.00 4.25 4.75 45 48
Cocktail Special
(500ml)17 4.00 2.50 1.50 25 28
Cocktail Special
(900ml)35 8.50 3.50 3.00 50 55
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DISTRIBUTION STRATEGIES
1. B2B (Business to Business)2. B2C (Business to Consumer)
Manufacturer
Wholesalers Agent
Retailer
CustomerB2C
B2B
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PROMOTIONAL STRATEGIES
Cable Media/ Television Advertising
FM Radio
Billboard
Internet Advertising
Newspaper
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ORGANIZATIONAL
PLAN
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Responsibility and Mutual respect
Our management style reflects the participation ofthe owners
a very strong organizational culture
It believes on teamwork
The company's management philosophywill be based on
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KEY TO SUCCESS FACTOR
Employee training to insure the best juices
preparation techniques
Marketing strategies aimed to build a solidbase of loyal customers
Customer satisfaction with high qualityjuices and services
Management that treats every employee
equally
The creation of a unique, innovative, upscaleatmosphere that will differentiate
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Chairman
Head of
Production &
Operational
Head of
Planning &
Performance
Management
Head of
Marketing
Head of
Finance
Head of
IT &Technology
Officer
Mr. Rubayat Rajeev
Nafij Ahmed
A.Z.M. Shahadot
Shaila Parvin Shantu
Shajahan Munshi
Shahinur Akhter
We Partners & Our
Departments
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Chairman
Head of
Production &
Operational
CEO of Production &
Operation
Executive of
Production
Management
Officer
Executive of
Production PlanningOfficer
Head of
Planning &
PerformanceManagement
CEO of Planning &
Performance
Management
Human Resource
ManagerOfficer
Production
CoordinatorOfficer
Head of
MarketingCEO of Marketing
Exective Officer of
Sales & Distribution Officer
Executive Officer of
Market Analysis &
Planning
Officer
Head of
Finance
CEO of
FinanceExecutive of Accounts
Cashier
Auditor
Head of
IT & Technology
Officer
Executive Officer of IT
& Information
Executive of
Technologies
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FINANCIAL PLAN
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INCOME STATEMENT
Net Sales: 2,55,00,000.00
Advertising 29,00,000.00
Maintenance 30,000.00
Salaries & wages 10,90,000.00
Building Rent 16,60,000.00
Repairs 8,15,000.00
Depreciation (Land
&Building) 1,50,000.00
Depreciation (Machinery&
Equipment) 1,63,400.00
Office Expenses 50,000.00
Miscellaneous 90,000.00
Professional Fees 1,70,000.00
Telephone 90,000.00
Utilities 99,000.00
Marketing Van 1,60,000.00
Packaging Cost 23,00,000.00
Operating Expenses
Purchases 1,15,00,000.00
Freight-in 3,50,000.00
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PRO FORMABALANCE SHEETLiabilities (Taka) Assets (Taka)
Currents Liabilities Currents AssetsAccount payable 4,80,000.00 Cash and cash equiv. 4,75,00,000.00
Supplier 8,05,400.00 Inventories 17,04,500.00
Tax payable 1,05,940.00 Bank 65,53,000.00
Notes payable 9,35,000.00 Account receivables 13,00,850.00
Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00
Marketable securities 85,00,000.00
Long-term LiabilitiesBank loan 3,46,69,800.00
Reserve fund 13,85,000.00
Total current assets 7,44,58,350.00
Owners Equity Fixed AssetsRubayat 2,75,00,000.00 Land &Building 1,94,94,965.00
Shajahan 1,65,00,000.00 Machinery & Equipment 4,35,00,000.00Shainur 2,75,00,000.00 Freezer 25,26,500.00
Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00
Shaila 1,10,00,000.00 Computer 11,25,000.00
Sourav 1,10,00,000.00 Cover Van 35,00,000.00
Staff vehicles 23,95,000.00
Total Owners Equity 11,00,00,000.00
Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00
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BREAK EVENANALYSIS
Fixed Cost Variable CostComputer 11,25,000.00 Raw Materials 1,01,45,500.00
Cover Van 35,00,000.00 Factory OverheadCost
80,000.00
Air Conditioner 7,20,000.00 Miscellaneousexpenses
90,000.00
PhotocopyMachine
5,50,000.00 Salaries & wages 10,90,000.00
Gas Generator 14,50,000.00 Marketing Van 1,60,000.00
Staff Vehicles 23,95,000.00 Utility Bill 99,000.00
Furniture &Fixture
18,54,325.00 Advertisement 29,00,000.00
Freezer 25,26,500.00 Packaging Cost 23,00,000.00Land & Building 50,94,965.00 Telephone Bill 90,000.00
Total Fixed Cost 1,92,15,465.00 Total Variable Cost 1,69,54,500.00
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BREAKEVENANALYSIS (CONT.)
Total Cost = Total Fixed Cost + Total Variable Cost
= Tk. (1,92,15,465.00+ 1,69,54,500.00)
= Tk. 3,61,69,965.00
Selling price per unit: Tk. 40.00
Variable cost per Unit: Tk.31.50
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Break even quantity
= Fixed Cost / (Selling Price Per UnitVariable Cost Per Unit)
= Tk. 3,61,69,965.00/TK(40.0031.50)
= Tk. 3,61,69,965.00/ 9.50
= 38,07,365 Units (Approximately)
Break even Sales
= Total produced unit * Revenue
= 38,50,365 * 9.50= Tk. 3,65,78,468 (Approximately)
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BREAKEVEN PROJECTION
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RISK ASSESSMENT& Other Information.
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EVALUATE WEAKNESS OF BUSINESS:
Evaluate the setup cost in right manner
To compete with the competitors in an innovativetechnical way.
Carefully analyze the economic condition of thecountry.
To improve technological and technical support of thecompany.
The company should justify the legal concern inappropriate way.
The company should have clear concept about market(national & international) industry demand.
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CONTINGENCY PLAN:
We have a plan when our business is well established
we will introduce a Mineral Water in our business
area
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NEW TECHNOLOGIES
We dont implement any kind of new technologies
in primary stage of our business. But in Future
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Primary Sources of Information:
1. Investment Bankers
2. Sales Force
3. Suppliers
4. Customers
5. Employees
6. Consultants/Specialized Firms
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