Smooth as silk interview- Rachel DeMarco

SMOOTH AS SILK INC.

Rachel DeMarco

ADVANCED HAIR REMOVAL & SKIN TREATMENTS

Introduction

• Interviewed Kathy Weishaar

Smooth as Silk inc. • Permanent hair removal company• Family friend• Interviewer: Rachel DeMarco• Nichols College• MGMT 100

Entrepreneurs company

• Sole Proprietorship• Tax benefit• Service Provided• Been in business since 2001

Background of Business

• Had a treatment of her own and loved results

• Wanted to be her own boss• Was certified in pulse light

technology• More profitable in the

beginning before increased competition

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=SODkeP1pL6V_VM&tbnid=gfngSW9lw7DMZM:&ved=0CAUQjRw&url=http%3A%2F%2Fcommunities.sportsnet.ca%2Fmessage%2F1975047%3Bjsessionid%3Dj1MbQ3hQqcHPlv0Snp1VHpnqk6spQ2GWY35xGhy1YJ5nwpx7cJjg!-708184277&ei=f9IoUYjvAYHT0wHJw4D4AQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNEcdv4Qed8Of-6pwpkYTzK8D9AZ8Q&ust=1361716218629360

Success• Gaining financial independence• Works from home• Satisfied customers• Well trained in pulse light technology

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Lt-2JWxTbbSYHM&tbnid=6W0OJs_FMJ4ZEM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.serenitylaser.com%2F2012%2Fimportant-differences-in-hair-removal-procedures-laser-vs-intense-pulsed-light-ipl%2F&ei=BdkoUZGzF6y50AGuyYGoBg&bvm=bv.42768644,d.dmQ&psig=AFQjCNFwPO2khI_BPAEsjqfI_WYTcMzimQ&ust=1361717886146484

Challenges

• Searching for new clients

• Competitive Pricing

• Risk of injury to clients

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5FWm7qjg7XAGKM&tbnid=0FCOIPfQu7wTHM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dailytelegraph.com.au%2Fnews%2Fsydney-news%2Fvictims-branded-for-life-by-the-hair-removal-cowboys%2Fstory-e6freuzi-1226171175072&ei=8dsoUaH3E-it0AGhuoGYBQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNFUzimVdyecSR48dZPDjwlNLZy5Mw&ust=1361718574681437

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8GomhNa9FPAVoM&tbnid=nsmrftptCcvnEM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.greatsmallbusinessadvice.com%2Fget-new-clients-tip-getting-clients-too-slowly-try-this%2F&ei=-twoUdeuBqW00AGq0YG4Ag&bvm=bv.42768644,d.dmQ&psig=AFQjCNGgn9p2dcVZ2Ptiv4E0a1hE3MrX6A&ust=1361718892238192

Competition

• Sleek med Spas and Sky Laser Skin Center are two main competitors

• Stays competitive by offering coupons and running specials

• More personal than larger competitors

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=V4IidockUcCiEM&tbnid=J0MwR0NVCWVcNM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.biddingforgood.com%2Fauction%2Fitem%2FItem.action%3Bjsessionid%3DyHDBwvq8m0JWvlJfJwjqKQ**.app1%3Fid%3D139141091&ei=NugoUYbOA9Oz0QHSrIC4Ag&bvm=bv.42768644,d.dmQ&psig=AFQjCNF20mA-vt6yQEE7Ny0BehPJwejlSg&ust=1361721760385746

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ygui2hL7UoUprM&tbnid=k6YWeA2j28tStM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.coupflip.com%2Fdeals%2FGroupon-sky-skin-center-1&ei=v-goUc3nEa-F0QGrvoGIDg&bvm=bv.42768644,d.dmQ&psig=AFQjCNFdgEvPNsrSKlUJakqC2ClE2911FQ&ust=1361721908571073

Marketing/ Staffing

• Business is advertised on Facebook, LinkedIn, and through flyers at local retailers

• No staff limits overhead

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=q2Ku0Caf4vnA1M&tbnid=u7iVmFR5v2DEOM:&ved=0CAUQjRw&url=http%3A%2F%2Fstreetfightmag.com%2F2013%2F02%2F05%2Fstreet-fight-daily-facebook-building-location-app-dfm-considers-paywall%2F&ei=jFQoUf2VKOmW0QGS_YH4Ag&bvm=bv.42768644,d.dmQ&psig=AFQjCNGc9qZLNFmxrSxGuxYpCLhjS8fEDw&ust=1361683976826803

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zUf7iYc31FNkqM&tbnid=w6ubh5CbbcOkdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.business2community.com%2Flinkedin%2Fis-linkedin-premium-the-key-to-linkedin-marketing-0338895&ei=tFQoUY3zFs-60QHzuoHoCw&bvm=bv.42768644,d.dmQ&psig=AFQjCNG0sKC5iK5DLYNwjyxD3GXCUHrYRQ&ust=1361684012741154

The Future

• Continue to service North Shore of Boston

• Increase client base and grow business

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=V6WUB-r4-_LTqM&tbnid=Lwv6Q8m4drJrQM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.becomea6figurewoman.com%2Fhow-to-grow-online-business%2F&ei=TzAqUaWvBtC30QGC5YGYBg&bvm=bv.42768644,d.dmQ&psig=AFQjCNFG8QzabW_8vX8Xd6AnSAAHaZ0uKQ&ust=1361805752302172

Unique Question 1

• How many clients do you see on a weekly basis?

• What kind of maintenance is required for the company?

Unique Question 2

• What body areas do you provide hair removal on?

Female Areas (prices per treatment) Upper lip $100 Breasts $100 Chin $150 Areola $100 Chin and Neck $200 Bikini Line (partial) $250 Sides of Face $75 Bikini Line (full) $350 Neck (front) $175 Thigh (full upper) $350 Nape of Neck $100 Lower Legs & Knees $350 Upper Arms $200 Whole Leg $600 Under Arms $175 Toes & Feet $75 Forearms $200 Abdomen (full) $200 Hands $50 Abdomen (partial) $150 Lower Back $200

Male Areas (prices per treatment) Beard $300 Nape of Neck $175 Back $450 Shoulders $275 Chest $250 Arms (full) $350 Chest & Abdomen $400 Upper Arms (full) $200 Ears $75 Forearms $200 Lower Back (buttocks) $200

PRICES

Summary

• Be competitive

• Enjoy your work

• Treat clients with respect

• Running your own business is difficult but rewarding

Smooth as silk interview- Rachel DeMarco

Business

Transcript of Smooth as silk interview- Rachel DeMarco