Smoky Mountain Property Management by SmokyMountains.com
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Transcript of Smoky Mountain Property Management by SmokyMountains.com
Hello, Jonny Appleseed
We are SmokyMountains.comThe Premier Brand of the Smoky Mountains
What We Do
SmokyMountains.com is a full service property management company committed to providing vacation owners with maximum revenue while simultaneously ensuring a quality vacation experience for each guest.!
Our Team
David Angotti Co-Founder
Sales & Marketing, Business Development.
Wes Melton Co-Founder
Finance, IT, Creative.
Successful serial entrepreneur. Consulted for household brand
names. Held executive positions at multi-million dollar companies. Writer
for top marketing site in the U.S.
Successful jack of all trades. Senior Finance consultant for multi-million
dollar brands. Digital Marketing/Creative consultant for many
household brand names.
The Vacation Rental Market
Let’s talk about,
“Large segments of the traveling public are today convinced (and they're right, in my view) that apartment/home rentals cost much less than hotels and Improve the quality of the stay.”
-Arthur Frommer
A Wise Investment?
$275
$297
$319
$341
$363
$385
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013(Q1)
$297
$284 $283
$305
$332$340
$348
$320 $319 $320
$301
$323$318
$333
$314
$328
$356
$373$379
Average Airfare Prices Over TimeSource: DOT
A Wise Investment?
$379Current average domestic airfare, highest on record.!
A Wise Investment?
The Great Smoky Mountains National Park is within a day’s drive of 2/3rds of the country’s population.
One Day DriveRoughly 2/3rd’s US Population
US
Popu
lati
on
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at
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p. v
ia p
oly
ma
ps.c
om
A Wise Investment?
Flying Driving
29.0
2.6In
Millio
ns
2013 Labor Day Holiday Traveler Breakdown
Source: USA Today
Gatlin
bu
rg, TN
Ch
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ry G
rov
e B
ea
ch
, SC
Oc
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ity, MD
No
rth
Wild
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od
, NJ
Pan
am
a C
ity B
ea
ch
, FL
Kissim
me
e, FL
Big
Be
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A
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rro
wh
ea
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A
Ma
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Islan
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Oc
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ity, NJ
$525,000$499,000
$399,000
$335,000$298,800$294,245$289,000$275,000
$219,900$179,600
A Wise Investment?
“With a median home price of just $179,600, Gatlinburg is the most affordable neighborhood among the most searched-for vacation home spots.”
- Wall Street Journal
Source: WSJ (MarketWatch)
Wall Street Journal top ten places to buy a vacation rental in the US (2013).
Median Home Prices 2013
Marketing
5
"
A9
"
8
Let’s talk about,
Supply & Demand
Pric
e
DEMAND
Increased Demand MEANS Increased prices
0
So, How do we increase demand?
Targeted Emails
Targeted AdsRETARGETING
Social Media
!
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K
:
Traditional Media
a
H
A
Content Marketing
Authoritative. Respected.
The Brand
SmokyMountains.com
2+ Billion
Social Media
1.1Billion Users
70+ Million Users
!
+
500+ Million Users
t
"500+ Million Users
Reach 2+ Billion Potential Customers with Leveraged Content
Retargeting
Email Marketing
SEO
PPC
Landing Page Testing Variation A Variation B
Content Marketing
Content Marketing
$j"s
Price Testing
Real time Price Adjustments
Automated PricingComing Soon!
Real time market monitoring
™
Proprietary
PriceEngine
Technology100’s of
Data Points
Data Point
Data Point
Data Point
Data Point
Data Point
Data Point
Data Point
Data Point
Listing SitesVacationRentals.com
VRBO.com Homeaway.com
Flipkey.com
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Social Media
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Targeted Emails
Targeted AdsRETARGETING
SEO
a
H
A
Content Marketing
0
K
:
Traditional Media
Increased Demand = Increased ROI
$$$$
The ExperienceLet’s talk about,
Redefining luxury for the vacation rental market.
#
$
%
Landing Page
Property Page
Search Engine
Follow-up Call
Booking s&
Fact: To increase your conversion rate by 391%, always respond within one minute.
7
Virtual Concierge
#!
Pre Arrival
Checkin Information
Property Information
Packing Lists
Direct Phone Number
Directions & Community
Information
Destination Reviews
Insider Tips and secrets
Vacation Experience
Custom
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We treat every customer like the only one.
SmokyMountains.comLet’s talk about,
7Guest ServicesK
Property Maintenance
(Marketing'
reasonsTo partner
with us
24/7 Service
[ReservationS & Payments
&
$Accounting & Records
HouseKeepingb
"
T O P
How much does it cost?
35%Period.
100% TransparentWhen I look at the contract will I see ANY other fees other than the management fees?
How much does it cost?
35%Period.
Charges competitors typically charge in addition to their management fees.
Credit Card Fees
Technology Fees
Light Maintenance
Marketing Fees
Listing Fees
Pest Control
Reservation Fees
Booking Commissions
Lock Management
Fees
Bed Bug Inspection
Fees
Linen Fees
Photography fees
Signing BonusStart Strong. Finish Stronger.
Deep Clean
A thorough top-to-bottom cleaning of
your property
Window Wash
Clean windows ensure guests can enjoy a
view of more than dirt
Install Bed Bug Protectors
Special covers protect your belongings and reduce the likelihood
of future problems
Bed Bug Inspection
Nationally acclaimed bed bug expert
inspects your property
Clean Floors
Shampoo carpets and steam clean solid flooring surfaces
Complete Safety Inspection
Identify potential hazards and code
violations
Install Kaba Lock
To ensure the security of your home, we
purchase and install the same lock the
Pentagon uses
Branded Materials
We add luxurious finishes to your
property that will make your guests
want to come back
Linens
We purchase brand new sets of bed
linens, kitchen towels, and bathroom towels
Install Energy- Saving Thermostats
Simultaneously reduce utilities and enhance HVAC unit
life
Inventory
Create a comprehensive list of
all electronics, appliances, and
valuables
Magazine Quality Photography
Award-winning photographer will
make your property look as good in
pictures as it does in person
Although the
property on-
boarding
process typically
costs us over
$2,000 in parts
and labor, we
don’t charge you
a penny.
David Angotti Co-Founder
Sales & Marketing, Business Development.
Questions?
# 865-622-3695
YOU
(
THANK
