Smoking Messages

(Cigarettes and Little Cigars)

PROPOSED NEW MESSAGES for Labelling Elements for Tobacco Products

February 19th, 2011

PROPOSED NEW MESSAGES—February 19th, 2011

Cigarettes: 16 Health Warning Messages

Health Canada

“I wish I had never started smoking.”“I was diagnosed with cancer of the larynx when I was 48. I had to have my vocal cords removed, and now I breathe through a hole in my throat.” – Leroy

Need help to quit?1-888-888-8888 internet/url.ca

1. “I wish I had never started smoking.” *2. Cigarettes are a major cause of heart disease.

*3. Oral Cancer © Dr. Martin T. Tyler

4. A single stroke can leave you helpless.

5. “Just breathing is torture.” 6. Tobacco smoke hurts everyone.

*7. “Look at the power of the cigarette... Remember this face and that smoking killed me. “ © Greg Southam, The Edmonton Journal

8. Another premature death...

Health Canada

You can quit. We can help.1-888-888-8888 internet/url.ca

Cigarettes are a major cause of heart disease.Smokers are up to 4 times more likely to develop heart disease than non-smokers.

WARNING

Health Canada

Need help to quit?1-888-888-8888internet/url.ca

ORAL CANCER

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These white spots show a form of oral cancer caused primarily by smoking. Even if you survive, you may lose part or all of your tongue.

WARNING

Health Canada


“Just breathing is torture.”“Smoking has caused my lungs to collapse four times before I was diagnosed with emphysema at 42. Without my oxygen tank, it feels like I’m breathing through a straw.”– Lena

WARNING

Cigarettes are a leading cause of stroke.

Health Canada

You can quit. We can help. 1-888-888-8888 internet/url.ca

WARNING

A single stroke can leave youhelpless.Cigarettes are a leading cause of stroke.

Health Canada


Tobacco smoke hurts everyone.Newborns who are exposed to tobacco smoke are at greater risk of dying from Sudden Infant Death Syndrome (SIDS).

WARNING

“Look at the power of the cigarette... Remember this face and that smoking killed me.”

Health Canada

You can quit. We can help. 1-888-888-8888

internet/url.ca

“Look at the power of the cigarette... Remember this face and that smoking killed me.”Barb Tarbox died at 42 of lung cancer caused by smoking.

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WARNING

Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.

Health Canada


internet/url.ca

WARNING

Another premature death...Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.

Note: Health Canada is not the copyright owner of the photographs marked with an asterisk (*) and, as such, these images cannot be reproduced or distributed. For copyright rules about the remaining images, please refer to Health Canada’s policies at http://www.hc-sc.gc.ca/home-accueil/important-eng.php


9. Smoking in the car hurts more than just you.

12. Tobacco Smoke? No thanks.

*13. Cigarette addiction affects generations. © Brenda Ann Kenneally

*14. When you smoke it shows. Adapted and reprinted with the permission of the Province of British Columbia.

15. Your kids are sick of your smoking. 16. Cigarettes cause bladder cancer.

*11. This is what dying of lung cancer looks like.© Greg Southam, The Edmonton Journal

*10. Vision loss © Insidermedicine

WARNING

Having the window open does not protect passengers from the over 60 cancer causing chemicals in tobacco smoke.

Health Canada

You have the will. There is a way. 1-888-888-8888 internet/url.ca

WARNING

Smoking in the car hurts more than just you.Having the window open does not protect passengers from the over 60 cancer causing chemicals in tobacco smoke.

Health Canada© Insidermedicine

WARNING

Vision lossSmoking increases your risk of age-related macular degeneration (AMD), a condition that can cause permanent vision loss. Only a very small number of cases can be reversed through treatment.

Need help to quit? 1-888-888-8888 internet/url.ca

Health Canada

You can quit. We can help. 1-888-888-8888internet/url.ca

WARNING

Tobacco Smoke? No thanks.Second-hand smoke contains many toxic chemicals that canharm an unborn baby.

Need help to quit? 1-888-888-8888internet/url.ca


Health Canada

WARNING

Cigarette addiction affects generations.Mother and daughter both addicted to cigarettes. Nicotine is the drug in tobacco that causes addiction.

© Brenda Ann Kenneally© Brenda Ann Kenneally Health Canada

You have the will. There is a way. 1-888-888-8888

internet/url.ca

WARNING

When you smoke it shows.Cigarettes are addictive and harmful.

WARNING

Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada


WARNING

Your kids are sick of your smoking.Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada

WARNINGWARNING

Cigarettes cause bladder cancer.Toxic chemicals in tobacco smoke damage the lining of the bladder causing cancer. The most common symptom is blood in the urine.

HHHHealHealHealththth CanadaCanadaCanada

You have the will. There is a way.1-888-888-8888internet/url.ca

Health Canada


WARNING

This is what dying of lung cancer looks like.Barb Tarbox died at 42 of lung cancer caused by smoking.

Greg Southam © The Edmonton Journal Greg Southam © The Edmonton Journal


1. Throat cancer. It’s though to swallow.

*3. Oral Cancer © Dr. Martin T. Tyler

6. Tobacco smoke hurts everyone.

7. Tobacco is addictive, even for casual smokers.

4. A single stroke can leave you helpless.

8. Another premature death...

Little Cigars: 16 Health Warning Messages

5. Chronic Bronchitis

*2. Smoking is a major cause of heart disease.

Need help to quit?1-888-888-8888

internet/url.ca

Health Canada

WARNING

Throat cancer. It’s tough to swallow.Smoking causes throat cancer. This cancer often requires extensive surgery and may require a hole cut in your throat to breathe.

Health Canada

You can quit. We can help.1-888-888-8888 internet/url.ca

Smokers are up to 4 times more likely to develop heart disease than non-smokers.

WARNING

Smoking is a major cause of heart disease.

Health Canada

Need help to quit?1-888-888-8888internet/url.ca

ORAL CANCER

© D

r. M

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Tyl

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These white spots show a form of oral cancer caused primarily by smoking. Even if you survive, you may lose part or all of your tongue.

WARNING

Health Canada

WARNINGWARNING

A single stroke can leave youhelpless.Smoking is the leading cause of stroke. Smoking is the leading cause of stroke.


Health Canada

You can quit. We can help.1-888-888-8888

internet/url.ca

WARNING

CHRONIC BRONCHITISSmoking causes chronic bronchitis — a permanent condition that leads to a constant fight for each and every breath.

Need help to quit?1-888-888-8888

internet/url.ca

Health Canada

WARNING

Tobacco is addictive, even for casual smokers.A single pu� is the first step towards addiction. Nicotine is a highly addictive drug.

Health Canada


Tobacco smoke hurts everyone.Newborns who are exposed to tobacco smoke are at greater risk of dying from Sudden Infant Death Syndrome (SIDS).

WARNING

WARNING

Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.

Health Canada


internet/url.ca

WARNING

Another premature death...Smoking is the leading preventable cause of premature death in Canada. About 100 people die from tobacco use each day.

Note: Health Canada is not the copyright owner of the photographs marked with an asterisk (*) and, as such, these images cannot be reproduced or distributed. For copyright rules about the remaining images, please refer to Health Canada’s policies at http://www.hc-sc.gc.ca/home-accueil/important-eng.php


9. Smoking in the car hurts more than just you.

*11. Lung Cancer © Dr. G. Ostiguy, MUHC

12. Tobacco smoke? No thanks.

*13. Tobacco addiction affects generations. © Brenda Ann Kenneally

*14. When you smoke it shows. Adapted and reprinted with the permission of the Province of British Columbia.

15. Your kids are sick of your smoking. 16. Bladder Cancer

*10. Vision Loss © Insidermedicine

WARNING

Having the window open does not protect passengers from the over 60 cancer causing chemicals in tobacco smoke.

Health Canada


WARNING

Smoking in the car hurts more than just you.Having the window open does not protect passengers from the over 60 cancer causing chemicals in tobacco smoke.

Health Canada

Need help to quit? 1-888-888-8888

internet/url.ca

WARNING

LUNGCANCERSmoking is the leading cause of lung cancer. About 85% of lung cancers are caused by tobacco use.

© Dr. G. Ostiguy, MUHC

Health Canada© Insidermedicine

WARNING

Vision lossSmoking increases your risk of age-related macular degeneration (AMD), a condition that can cause permanent vision loss. Only a very small number of cases can be reversed through treatment.

Need help to quit? 1-888-888-8888 internet/url.ca

Health Canada

You can quit. We can help. 1-888-888-8888internet/url.ca

WARNING

Tobacco Smoke? No thanks.Second-hand smoke contains many toxic chemicals that canharm an unborn baby.



Health Canada

WARNING

Tobacco addiction a�ects generations.Mother and daughter are both addicted to tobacco. Nicotine is the drug in tobacco that causes addiction.

© Brenda Ann Kenneally© Brenda Ann Kenneally© Brenda Ann Kenneally© Brenda Ann Kenneally Health Canada


WARNING

When you smoke it shows.Tobacco is addictive and harmful.

WARNING

Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada


WARNING

Your kids are sick of your smoking.Second-hand smoke causes more frequent and severe asthmatic attacks in children.

Health Canada

WARNINGWARNING

Toxic chemicals in tobacco smoke damage the lining of the bladder causing cancer. The most common symptom is blood in the urine.

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You have the will. There is a way.1-888-888-8888internet/url.ca

BLADDER CANCER

PROPOSED NEW MESSAGES—February 19th, 2011PROPOSED NEW MESSAGES—February 19th, 2011

1. It’s never too late... 2. Morning cough?

Cigarettes and Little Cigars: 4 Toxic Emissions Statements

Cigarettes and Little Cigars: 8 Health Information Messages

1 2

3 4

Tobacco smoke contains more than 60 chemicalsthat can cause cancer.

Health Canada

La fumée du tabac contient plus de 60 substanceschimiques qui peuvent causer le cancer. Santé Canada

Tobacco smoke contains benzene which is achemical that causes cancer.

Health Canada

La fumée du tabac contient du benzène, un produitchimique qui donne le cancer. Santé Canada

Tobacco smoke contains hydrogen cyanidewhich is a poisonous gas.

Health Canada

La fumée du tabac contient du cyanure d’hydrogènequi est un gaz toxique. Santé Canada

Tobacco smoke contains �ne particles thatdamage the respiratory system.

Health Canada

La fumée du tabac contient des particules �nes quiendommagent le système respiratoire. Santé Canada

Quitting smokingincreases life

expectancy andimproves quality of life.

People who quit smoking increasetheir chances of living longer. Theyimprove their general health, leadingto a better quality of life.

It’s never too late to quit. No matterhow old you are, you’ll start to feelmajor and immediate health bene�tsand have more energy to help youlive life to the fullest.

Arrêter de fumeraugmente l’espérance

de vie et rehaussela qualité de vie.

Une personne qui arrête de fumer augmente ses chances de vivre pluslongtemps. Elle améliore égalementson état de santé et, par conséquent,sa qualité de vie.

Il n’est jamais trop tard pour arrêter de fumer. Peu importe l’âge, vous sentirez des e�ets béné�ques et immédiats sur votre santé. Vous aurez plus d’énergiepour pro�ter davantage de la vie.

Talk to a health care provider. Parlez-en à un professionnel de la santé.Health Canada Santé Canada

See the back.Health Canada

Voir à l’endos.Santé Canada

It’s never too late...

Il n’est jamais trop tard...

Back view: Back view:

Coughing is your lungs warning you it’s time to quit.

La toux est un signal de vos poumons qu’il est temps d’arrêter.

When you quit smoking:

• Within the �rst few months, you’ll cough and wheeze less and you’ll be short of breath less often.

• In the �rst 5 years, respiratory problems like bronchitis and pneumonia will decrease signi�cantly.

Quand vous arrêtez de fumer :

• Dès les premiers mois, la toux et les râlements diminueront. Vous serez moins essou�é.

• Au cours des 5 premières années, les problèmes respiratoires, comme la bronchite et la pneumonie, diminueront de façon marquée.

Health Canada Santé Canada

You can quitand breathe easier!

Vous pouvez arrêter et respirer mieux!

Morning cough?



Vous toussez le matin?


3. Never quit trying to quit. 4. “I had enough of feeling guilty...”

5. They only last an average of a few minutes... 6. Want to fight it off?

Back view:



Never quittrying to quit.

Le seul échec seraitde cesser d’essayer.

Think of every attempt as a learning experience, not a failure. Never quit trying to quit.

Pick a quit date, write it down or tell someone about it.

Voyez chaque tentative comme un apprentissage et non un échec. Le seul échec serait de cesser d’essayer.

Fixez la date d’arrêt, écrivez-la ou parlez-en à un proche.


Nicotine is the drug in tobaccothat causes addiction.

La nicotine contenue dans le tabacest la drogue qui crée la dépendance.

Most smokers try to quit several times before they succeed.

La plupart des fumeurs essaient plusieurs fois

avant d’y parvenir.

Back view:


1-888-888-8888 1-888-888-8888

Tobacco products are highly addictive. Les produits de tabac créent une forte dépendance.

« C’est di�cile d’arrêter de fumer. Ça demande beaucoup de volonté.

J’en avais assez de me sentir coupable. J’avais honte de fumer.

Quand j’ai décidé d’arrêter, j’ai appelé la ligne d’aide aux fumeurs. Grâce à leur soutien, j’ai réussi à surmonter les fortes envies de fumer des premiers jours.

Plus le temps passait, plus j’étais �ère de moi et plus je voulais persévérer. »

– Susan

“Quitting is hard and it takes a lot of will power.

“I had enough of feeling guilty. I was ashamed of being a smoker.

“When I was ready to quit, I called a quitline and, with their support, I made it through the �rst few days of cravings.

“As the days went by, I was more and more proud of myself and my will to keep going got stronger.”

– Susan


“I had enough of feeling guilty…”

« J’en avais assez deme sentir coupable… »


Back view:

When cravings occur they usually last only a few minutes.

Quand l’envie de fumer se fait sentir, elle ne dure que quelques minutes.

When you quit smoking, you mayget strong cravings. This is partof the quitting process.

The brain gets used to not havingnicotine. The more you resist, the fewer cravings you’ll have.

Lors du processus d’abandon, il est possible de ressentir de fortes envies de fumer.

Le cerveau s’habitue à l’absence de nicotine. Plus vous résisterez, moins vous aurez l’envie de fumer.


Nicotine is the drug in tobacco that causes addiction.

La nicotine contenue dans le tabac est la drogue qui crée la dépendance.

You’ve gotwhat it takes togo smoke-free!

Vivre sansfumée, vous

pouvez y arriver!



They only last an average of a few minutes…

Elle ne dure en moyenne que quelques minutes…

Back view:



Want to�ght it o�?

Prêt aucombat?

Here are sometips to help you �ght your cravings:

• Above all, resist the urge, fight one craving at a time.

• Try to distract yourself.

• Take deep breaths to help you relax and stay focused.

• Avant tout, résistez! Engagez le combat une rage à la fois;

• Essayez de vous changer les idées;

• Prenez de grandes respirations pour vous détendre et mieux vous concentrer.

Voici quelques trucs pour vousaider à combattre la rage de fumer :

Easy tips that work! C’est simple et ça marche!


Tobacco is the single most preventablecause of premature death and disease.

Le tabagisme est la principale cause évitablede décès prématuré et de maladie.



Le tabagisme est la principale cause évitablede décès prématuré et de maladie.


7. Quitting... What’s in it for me? 8. How can the quitline help me?

Back view:

See the back. Voir à l’endos.

Quitting... What’s in it for me?

J’arrête de fumer...Qu’est-ce que j’y gagne?

Health Canada Santé CanadaHealth Canada Santé Canada

WHY SHOULDI QUIT SMOKING?

POURQUOI EST-CE QUEJ’ARRÊTERAIS DE FUMER?


I want to regain control over myself by getting rid of my tobacco addiction…

I want to be at my best with my activities...

I want to be healthier and have more energy…

I will reward myself with the money saved...

Je veux reprendre le contrôleen me libérant de ma

dépendance au tabac…

Je veux être au mieux de ma forme pour mes activités...

Je veux être en santé et avoir plus d’énergie…

Je vais me récompenser avec l’argent épargné...


Back view:

You’ll speak one-on-one witha quit specialist who will help you:• Create a quit plan that works for you.• Access information and tools to become smoke-free.• Cope with cravings and withdrawal symptoms.• Find services and resources in your community.

WHEN YOU CALL THETOLL-FREE QUITLINE

1-888-888-8888

EN COMPOSANTSANS FRAIS LE

1-888-888-8888

Vous parlerez directement à un spécialiste en abandon du tabagisme qui vous aidera à : • établir un plan personnalisé pour cesser de fumer; • obtenir de l’information et des outils pour vivre sans fumée; • contrôler vos envies de fumer et surmonter plus facilement les effets du sevrage; • trouver des services et des ressources dans votre collectivité.

There are many reasons to quit.What’s yours?

Il y a plusieurs raisons pour arrêterde fumer. Quelle est la vôtre?


Health Canada

Le tabagisme est la principale causeévitable de décès prématuré et de maladie.

Santé Canada



How can the quitlinehelp me?

Que m’o�re la ligne d’aide aux fumeurs?

Smoking Messages

Documents

Transcript of Smoking Messages