Smlxl media hungary

Media Hungaria 2011 making sense of

a non-linear world alan moore

smlxl

alan moore | www.smlxtralarge.com | media hungary 2011

Jung re-wired for the 21st Century

@alansmlxl

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

“Me We”


“I” Needs “We”

to truly be “I”

carl jung


Me

Single Many

Other Family

Community

Self ?


power This is a story about


Coordination Vs.

Cooperation


Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,

state, government, society, commerce


A technological revolution?


Or a social one?


Faultlines: a trilemma


[1] The social question

[3] The organisation

question

[2] The economic question

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Institutional failure, people are getting what they need from each other


HOS Human Operating System


“Networked communication

media is the

connective tissue

for society”


Designing for “Me We”


2005 YouTube

35 hours video every 60 secs of every day

Facebook A congregation of 650 million

Myspace Destroyed by News Corp


http://www.,lickr.com/photos/nathaninsandiego/2723981272/

Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture

Participatory culture


precedents for conceiving political change

“18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action”– tony judt, ill fares the land


“By the time the revolution broke out, this new language of politics was in place, and in so doing discredited everything that had gone before it” – tony judt, ill fares the land


We need a new literacy


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Craigslist and the

“paid for” classified ad

market


Newspapers did not

understand the language

of a non-linear world


“The production of shared software is communism” steve balmer


Language enables us to properly describe the world around us, and engage in meaningful action


read & write

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Markets are conversations alan moore | www.smlxtralarge.com | media hungary 2011

Mutuality is our business strategy” Alan Rusbridger –

“

2010


org+ values

passions needs

Communities of interest + the economics of sharing


Business foundations

connectivity

commerce

culture

community


blendedrealityBlended reality


People embrace

what they

create

Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs


Embedded Sociability

http://www.,lickr.com/photos/an_untrained_eye/1195966967/


designing for wicked problems


The story of Local Motors…


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what if…

we build the car of your dreams?

it was green?

we made it in your town?

we listened

we did it?


Competition & Community

Threadless Local Motors


A community of practice

Lessons


Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production

whole systems


Fundamentally changes the relationship to supply and demand

Distributed knowledge network both Hyperlocal & Superglobal

knowledge


Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.

legal, innovation, community


In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.

accelerated innovation with community


5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5

velocity and cost


Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.

economics, people, regions


C

Constant Feedback loop

aka: the learning organization

learning


The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.

summary


Questions, questions, questions.


?

[1] A technological revolution or a social one?

[2] If everything is being redefined by the socialness of the world – then do we really understand it?

[3] Social media or social business?

[4] If markets are conversations, what does it mean to you as an organisation? (skill sets, business models, process, capability)

[5] What is ‘advertising’ in the 21st Century?


No Straight Lines video: http://ht.ly/4HkLp

Learn more http://ht.ly/4BF7g


Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.

With his insightAlan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.

Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.

More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g

NO STRAIGHT

LINES: making sense of our non-linear world

@media hungaria 2011

@alansmlxl | www.smlxtralarge.com

Smlxl media hungary

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