Brandon Smithwick

517-819-9678 Brandon.smithwick1@gmail.com

LinkedIn: http://www.linkedin.com/in/brandonsmithwick

Qualifications Course work in B2B/B2C ecommerce, online Marketing, Retail selling, marketing,

consumer behavior, direct marketing, print media, online media, affiliate marketing programs

Intermediate user in Google Analytics, Facebook ad campaigns, Google Adwords Created my own retail e-commerce website, self promoted, acquired own

shipper/product warehouse and credit card processing Strong computer, Microsoft Office Word, Excel, PowerPoint, and Outlook 2007 Strong knowledge of Google+, Facebook, Facebook Pages for business and

intermediate knowledge of Twitter for personal and business General knowledge of Photoshop/Dreamweaver/HTML

EducationSouthern New Hampshire University July 2015MBA – Internet Marketing

Ferris State University May 2011BS Business Administration – E-commerce/Marketing Certificate

Www.seocopywriting.com August 2014Certified SEO Copywriting Certificate – Success Works

Inbound Marketing Certification March 2015Hubspot

Work ExperienceSree Hotels LLC Charlotte, NC December 2014 – PresentEcommerce Manager

Lead and execute all e-commerce initiatives for 20 hotel properties Analyze reporting metrics for performance and making enhancements to achieve

higher ROI; web traffic, keyword placement, ad performance, revenue Facilitate website projects from start to finish Negotiate marketing and advertising spend as applicable Optimize and maintain outside vendor relationships for hotels

Maintain active Facebook and Google+ profiles for hotel Manage PR for hotels

Valet Interactive Plano, TX March 2012 – November 2014Senior Digital Marketing Manager – Hospitality/Travel Industry

Managing Facebook/Google Adword’s campaigns, link building, SEO, Meta Descriptions

Develop marketing plans for execution per client needs Responsible for maintaining 45 accounts in Project Manager role Responsible for executing/ negotiating marketing proposals/contracts on behalf of

clients Cover campaign/website performance with client by phone call Execute and implement monthly e-mail blasts and newsletters Review clients website for errors relating to SEO, low traffic, poor conversion Responsible for product up-sells and recommendations Trained client on use of external portal to make changes to website Facilitate website development and design Train new team members on web analytics, SEO, Email Marketing, Social Media,

Keyword Research, Google Adwords

Volunteer/Classroom ExperienceFerris State University Fall 2010Business 499

Head captain over team of 4 team members Team came in 2nd out of 8 teams Team ran company making marketing, R&D, production, and financial decisions Coordinated communications amongst team members

Honors/Awards Deans List Summer 2011 Ferris State University

Memberships National Society of Leadership and Success Marriott Hotels Digital Franchise Committee