Smith rx spring2015 issuu

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Spring Prescription Eyewear 2015

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Transcript of Smith rx spring2015 issuu

Page 1: Smith rx spring2015 issuu

Spring Prescription Eyewear 2015

Page 2: Smith rx spring2015 issuu

Once upon a hell of a time.TRUE TO THE VISION SINCE 1965In 1965 Dr. Smith built the world’s first thermal sealed goggle so he could get outdoors and have a blast on days everyone else had to stay inside. 50 years later and our purpose hasn’t changed.

TABLE OF CONTENTS10-35 36- 45 46-47 4748-5354-5758-59

Men’s and Unisex ModelsWomen’s ModelsDisplays/Merchandising Bifocals and ReadersOverviewsChromaPop™Prescritpion Sunwear

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WHY WE WAKE UPWHY WE WAKE UP

The experienceis everything.LIFE IS BETTER BEYOND WALLSWhile others speak of safety, wanderlust or product as art, our 50 years of experience has helped us perfect what really matters – amplifying the thrill of human experience. Everything we do, every pillar in our character, and every product we develop delivers on this simple idea.

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OUR PURPOSEWhy we exist.

We pioneeradvanced products to fuel funbeyond walls.beyond walls.

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Innovation amplifies awesome.

Performance is proven where we have fun.

Every detail makes a difference.

Our products are an extension of the goers and doers having fun and living life outside to the fullest. We innovate to make sure the product doesn’t just function, but actually makes the experience better.

More than observe, we participate, getting outside to push limits and experience the thrill first hand. Insights are gathered and put to the test against the toughest competition and in the harshest elements.

The best product is optimized—having everything needed and nothing more. Every detail is dialed. Style and engineering are calibrated through a balance of technology, material and fit.

OUR BELIEFS.Truths shaping our point of view.

Life is betterbeyond walls.

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If it’s worth building, it’s worth lasting.

We deliver style with character.

We build products to withstand both time and nature. We’re committed to delivering top quality craftsmanship and construction. We’re genuine in our efforts to protect the outdoors we love.

You don’t have to compromise style for performance. Every product is a curation, a meaningful blend of modern taste and proven performance. Combined, the two deliver a sublime fusion of style and function.

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WHO WE’RE FOR.We create innovations for modern explorers and thrill seekers who love the outdoors.

photo courtesy of Irwin Guides

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The rectangular lens profile of the Davis utilizes a rimless, 3-piece construction to create a style that is feather-light and perfect for all-day wear. The minimalist design is made all the more comfortable with the addition of spring hinges, and adjustable nose and temple pads. Available in sizes 55 and 57.

FEATURES

Medium fit / large fitFrame / temple: steelSpring hingesLens curve: 4 base

Davis

Dark RutheniumR80

Matte RutheniumR81

Matte Brown2NM

Matte FatigueTP2

55 33 18 140

57 34 18 140

AVAILABLE IN SIZES 55 AND 57

NEW

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The rounded-edge rectangular lens profile and rimless design of the Leady are the very definition of lightweight sophisticated style. Spring hinges and adjustable nose pads and temple ends further complement the 3-piece construction, making this minimalistic style perfect for superb comfort all day long.

FEATURES

Medium fit / large fitFrame / temple: steelSpring hingesLens curve: 4 base

Leady

Dark RutheniumR80

Matte RutheniumR81

Matte Brown2NM

Matte FatigueTP2

56 35 17 140

58 36 17 140

AVAILABLE IN SIZES 56 AND 58

NEW

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The Abel’s steel eye wire utilizes a rounded-edge, square lens profile for those seeking a slightly taller shape than its counterpart, the Sinclair. Accented with beautiful, wire core acetate temples, spring hinges, and adjustable nose pads, the Abel is both stylish and comfortable.

FEATURES

Medium fitFrame / temple: steel front / acetate templeSpring hingesLens curve: 4 base

Abel

Gunmetal BlackFHS

Bronze HavanaHVI

Dark BurgundyTP6

Fatigue GrayTPI

56 41 16 140

NEW

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The rectangular lens profile of the Sinclair’s steel eye wire is both clean and timeless. Accentuated by premium wire core acetate temples, adjustable nose pads, and spring hinges, the Sinclair is an understated classic.

FEATURES

Medium fitFrame / temple: steel front / acetate templeSpring hingesLens curve: 4 base

Sinclair

Gunmetal BlackFHS

Bronze HavanaHVI

Dark BurgundyTP6

Fatigue GrayTPI

55 34 18 140

57 34 18 140

AVAILABLE IN SIZES 55 AND 57

NEW

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The Dalton pairs old-world stainless steel frame construction with a modern aesthetic. Designed for the modern explorer, the stainless steel eye wire and temples provide lightweight, durable styling while the molded temple ends incorporate megol pads for added comfort and a performance-driven fit. Available in sizes 54 and 57.

FEATURES

Medium / large fitFrame / temple: steel front / nickel silver templeMetal hingesLens curve: 4 base

Dalton

Dark GrayFRG

Silver011

Dark RutheniumFRE

Matte Brown2NM

54 35 17 140

57 35 17 140

AVAILABLE IN SIZES 54 AND 57

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The Dwyer is the perfect piece for all-day, everyday wear. Crafted to complement the adventure seeking lifestyle, the stainless steel eye wire and temples provide lightweight, durable styling while the molded temple ends incorporate megol pads for added comfort and a performance-driven fit. Available in sizes 55 and 57.

FEATURES

Medium / large fitFrame / temple: steel front / nickel silver templeMetal hingesLens curve: 4 base

Dwyer

Dark GrayFRG

Silver011

Dark RutheniumFRE

Matte Brown2NM

55 33 17 140

57 33 17 140

AVAILABLE IN SIZES 55 AND 57

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A sophisticated blend of stainless steel and acetate, the Ralston provides a rounded-edge square lens profile in a true gentleman’s style.

FEATURES

Medium / large fitFrame / temple: stainless steel front / acetate templeLens curve: 6 base

Ralston

Dark RutheniumV81

RutheniumGVQ

Matte BrownGTJ

Dark GrayGVR

BronzeGXS

56 40 16 140

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Blending together a sport-inspired stainless steel eye wire shape with elegant acetate temples, the Durant provides the perfect complement to the Ralston by off ering a more traditional rectangular lens profile. Available in sizes 55 and 57.

FEATURES

Medium / large fitFrame / temple: stainless steel front / acetate templeLens curve: 6 base

Durant

Dark RutheniumV81

RutheniumGVQ

Matte BrownGTJ

BronzeGXS

Dark GrayGVR

55 33 18 140

57 33 18 140

AVAILABLE IN SIZES 55 AND 57

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The streetwise detailing of the Abram integrates beautifully sculpted metal temples into a distinct, rectangular eye shape that is hand crafted from the finest acetate materials. Available in sizes 55 and 57, this piece is a perfect refinement of casual, everyday style.

FEATURES

Medium / large fitFrame / temple: acetate front / nickel silver templeMetal hingesLens curve: 4 base

Abram

Matte BlackHD1

Matte Dark HavanaGNJ

BrownGGN

Black BlueGFZ

OxbloodGGI

55 34 17 140

57 34 17 140

AVAILABLE IN SIZES 55 AND 57

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Sometimes adventure comes in diff erent forms. By fusing rich acetate materials with sculpted metal temples and a taller, bolder frame design, the Pryce leads toward the next horizon. The understated keyhole nose styling and drop bridge add distinction along the way. Available in sizes 55 and 57.

FEATURES

Medium / large fitFrame / temple: acetate front / nickel silver templeMetal hingesLens curve: 4 base

Pryce

Matte BlackHD1

Matte Dark HavanaGNJ

BrownGGN

OxbloodGGI

Black BlueGFZ

55 37 17 140

57 37 17 140

AVAILABLE IN SIZES 55 AND 57

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A perfect paradox of timeless design and avant garde edge, the Quinlan is a piece for those whose style stands apart from the masses. Rich acetate materials hand crafted into a large oval face shape that combines with nickel silver temples and silicon nose pads to create a look and fit that defies convention.

FEATURES

Medium fitFrame / temple: acetate front, nickel silver templeSpring hingesLens curve: 4 base

Quinlan

Matte BlackHD1

Dark HavanaGNJ

GrayGQ6

Red Crystal SplitIOX

Blue Crystal SplitIOV

51 42 19 140

NEW NEW

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The drop bridge nose detailing and stepped surfacing of the Preston speak to a refined sophistication. The rectangular lens profile is slightly taller than its counterpart, the Rhodes, off ering an excellent style for those seeking a slightly larger lens profile. Elegant acetate materials, wire core temples and premium spring hinges make the Preston a style uniquely tailored to those who seek life outside walls. Available in sizes 55 and 57.

FEATURES

Medium fit / large fitFrame / temple: acetateSpring hingesLens curve: 4 base

Preston

Matte Black SlateHX2

Matte Dark Havana3YR

Matte Havana CrystalHQG

Matte Blue CrystalHX1

55 38 15 140

57 39 15 140

AVAILABLE IN SIZES 55 AND 57

NEW

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The stepped surfacing and rectangular lens profile of the Rhodes provide subtle sophistication in a premium acetate style. Complete with premium spring hinges and wire core temples, this piece is ideal whether you’re putting in a nine-to-five or hitting the road on the next adventure. Available in sizes 54 and 56.

FEATURES

Small fit / medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Rhodes

Matte Black SlateHX2

Matte Dark Havana3YR

Matte Havana CrystalHQG

Matte Blue CrystalHX1

54 33 17 140

56 34 17 140

AVAILABLE IN SIZES 54 AND 56

NEW

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The Decoder’s quiet detailing allows the modernized frame shape to speak volumes about your style and confidence. Carefully selected handmade acetate frame material incorporates spring hinges and adjustable wire core temples for true comfort and a customized fit.

FEATURES

Medium / large fitFrame / temple: acetateSpring hingesLens curve: 4 base

Decoder

Black CrystalK4X

Havana BlueI2G

Dark Havana3YR

Black IceNS4

Smoke Brown9TG

OxbloodFSF

54 38 15 135

NEW

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The Coleburn’s thoughtfully refined frameshape is designed to complement your style, not overpower it. The premium handmade acetate frame combines forces with spring hinges and adjustable wire core temples to ensure all-day comfort.

FEATURES

Medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Coleburn

Black CrystalK4X

Havana CrystalHQO

Dark Havana3YR

Dark Gray4PY

Smoke Brown9TG

OxbloodFSF

53 34 16 135

NEW

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The Playlist’s minimal cross sections are carefully balanced to create a masculine frame style. Subtle “Smith” branding complements your desire to go undetected, but still get noticed. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.

FEATURES

Medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Playlist

Black Crystal7C5

Havana BlueI2G

Dark Havana086

Matte Dark Gray4PY

Smoke Brown9TG

Havana CrystalHQO

54 32 16 135

NEW

NEW

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The Kingdom’s stainless steel front and handmade acetate temples combine to give a distinct but lighter-looking frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges.

FEATURES

Medium fitFrame / temple: metal / acetateSpring hingesLens curve: 6 base

Kingdom

Ruthenium BlackBZS

Gunmetal HavanaBZB

Matte OliveBYZ

54 37 16 140

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Clean, strong details are trademarks of the Fader. Built with our bio-based Evolve frame material for eco-conscious outdoor enthusiasts, this style provides sophisticated comfort for the discerning customer.

FEATURES

Medium / large fitFrame / temple: EvolveLens curve: 6 base

Fader

Matte BlackDL5

Black StripeW01

HavanaUZH

Matte GrayI9Z

SepiaNJ6

Black IceNIQ

53 30 16 135

NEW

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The Brogan represents authentic Smith styling, created with our bio-based Evolve frame material. A perfect daily driver for wherever life leads you.

FEATURES

Medium / large fitFrame / temple: EvolveLens curve: 6 base

Brogan

Matte BlackDL5

Black StripeW01

HavanaUZH

Matte GrayI9Z

SepiaNJ6

Black IceNIQ

53 33 15 135

NEW

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Characterized by its classic shape and sport-influenced design, the Broadcast is a perfect piece for today’s active lifestyle. Utilizing spring hinges within our Evolve frame material, this style is both lightweight and supremely comfortable.

FEATURES

Medium / large fitFrame / temple: EvolveSpring hingesLens curve: 4 base

Broadcast

Matte Blackc6M

SepiaNJ6

Black807

Havana3S6

Black StripeW01

Matte GrayI9Z

54 29 16 135

NEW

NEW

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The rectangular eye wire and distinctive temple shape make the Intersection a low key blend of stylish wearability. Utilizing premium acetate materials and spring hinges, the Intersection is designed for understated style and all-day wear.

FEATURES

Medium fitFrame / temple: acetateSpring hingesLens curve: 6 base

Intersection

Black WhiteL91

OliveSVA

53 28 16 140

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The Intersection 3 invokes reduced frame geometry, ideal for forward thinkers with smaller faces.

FEATURES

Small / medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Intersection 3

Black807

Tortoise ArmyTTA

Matte Gray7NR

Matte BlackQHC

53 33 15 140

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Inspired by our Archive collection, the Maddox speaks to the timeless rounded lens profile that never ceases to feel forward and distinctive. Employing beautiful handmade acetate materials, this piece strikes a nerve in those mad to live and refusing to go the way of the masses.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Maddox

Matte BlackQHC

Matte Tortoise056

Blue Crystal Split7W2

Red Crystal SplitINT

49 44 19 140

NEW NEW

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The Manning appeals to a refined palate, with smooth styling and a clean finish. Adjustable wire core temples are matched perfectly with the metallic printed vintage logo presentation. Subtle details to keep the look and feel just right.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Manning

Matte Crystal Black4RF

Matte HavanaNSO

Matte Brown Stripe4RG

Black HavanaOHQ

Havana BlueI2G

53 35 16 140

NEWNEW

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The Darby’s progressively oversized lens profile provides the perfect counterpart to the Manning. The elegantly sculpted acetate frame off ers a personality to accentuate your very best features, not overpower them.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Darby

Matte Crystal Black4RF

Matte HavanaNSO

Matte Brown Stripe4RG

Havana BlueI2G

Black HavanaOHQ

53 42 16 140

NEW NEW

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Strong, beautiful and unstoppable. SMITH WOMEN

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The Elise is at once forward and elegant. The unique drop bridge and keyway nose detailing beautifully accent its round lens shape, while luxurious acetate materials bring the perfect touch of style and color. Premium spring hinges and beautiful wire core temples ensure all-day comfort in a piece with style in spades.

FEATURES

Small / medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Elise

Crystal PlumSKD

Tortoise SplitG36

Black HavanaOHQ

Crystal Azure7NV

Crystal Red5M9

Havana05L

51 45 20 135

WOMEN’S MODELNEW

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The elegant lines of the Lyla’s cat eye shape bring avant garde elegance to a classic shape. Beautiful acetate materials bring splashes of color and sophistication while spring hinges and wire core temples ensure a superior fit in a stylish piece for those not afraid to flaunt their fashion sense.

FEATURES

Small / medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Lyla

Crystal PlumSKD

Tortoise SplitG36

Black HavanaOHQ

Crystal Azure7NV

Crystal Red5M9

Havana05L

51 43 18 135

WOMEN’S MODELNEW

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The fresh-faced, rounded lens profile of the Hendrick belies the true sophistication of this piece. Incorporating our heritage logo presentation and beautiful acetates from chic to shocking, the Hendrick off ers a wide array of options for the discerning woman.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Hendrick

Crystal PlumSKD

Matte Tortoise056

Black807

Crystal Red5M9

Matte GrayG37

50 40 19 140

WOMEN’S MODEL

NEWNEW

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The playful oval lens shape and keyhole nose bridge of the Finley mix together perfectly to create a youthful style, destined for greatness. Beautiful acetate materials combine to create colors ranging from fun and poppy to elegant and understated.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Finley

Crystal PlumSKD

Matte Tortoise056

Black807

Crystal Red5M9

Matte GrayG37

51 39 16 140

WOMEN’S MODEL

NEWNEW

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True to its namesake, the Etta is both brassy and beautiful. A fun play on the refined cat-eye shape, this minimalist frame possesses an elegant and playful rounded lens profile.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Etta

Red Crystal SplitINT

HavanaNSO

Black FuchsiaVC8

Tortoise SplitG36

52 40 16 135

WOMEN’S MODEL

NEWNEW

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A sophisticated play on the subtle cat-eye shape, the Jaden is an appealing everyday style for the consummate modern explorer. Handcrafted from premium acetate materials, the Jaden possesses both elegant lines as well as rich, deep colors.

FEATURES

Medium fitFrame / temple: acetateMetal hingesLens curve: 4 base

Jaden

Red Crystal SplitINT

HavanaNSO

Black FuchsiaVC8

Tortoise SplitG36

53 38 15 135

WOMEN’S MODEL

NEWNEW

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The Goodwin’s oval shape and understated detailing accentuate your grace and style, morning, noon, or night. Rich handmade acetate colorations are paired with spring hinges and adjustable wire core temples to become a hidden complement to the frame.

FEATURES

Small/medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Goodwin

Morning SkyNFJ

Radiant OrchidNHT

Burgundy FadeEIX

Black CrystalK4X

Apple Tortoise0T3

53 36 16 130

WOMEN’S MODEL

NEW

Tortoise SplitG36

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The foundation of the Daydream’s understated impact is styling that speaks with a subtle tone and distinctive character. Wire core temples easily adjust for a customized fit and integrate with precision metal spring hinges, providing all day comfort.

FEATURES

Small / medium fitFrame / temple: acetateSpring hingesLens curve: 4 base

Daydream

Burgundy FadeEIX

Tortoise SplitG36

Dark Havana086

Black Crystal7C5

Morning SkyNFJ

53 32 15 130

WOMEN’S MODEL

NEW

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LARGE DISPLAYMulti-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.Size: 36”W x 24”D x 78”H

MEDIUM DISPLAYMulti-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage. Size: 26”W x 24”D x 78”H

HANGING ICONDouble-sided hanging sign. Includes slat wall and ceiling hardware. Freestanding base is also available.Size: 30”W x 11”H

LCD MONITORFreestanding, also compatible with Sunglass Displays. Looping Smith video provided.Size: 11″¾”W x 4″½”D x 9″¾”H

LCD MONITOR

STACKERSStand-alone modular system can be used as a double or triple stacker.Size: Triple – 5″½”W x 7”D x 10”H Double – 5″½”W x 6”D x 8”H

SERIES PLACARDSLightweight Icon Plaques. Perfect for fixtures or under-counter. Available for: New Releases, ChromaPop™, Evolve Collection, Polarized Lenses, Lifetime Warranty, Interchangeable, Women’s Collection, Techlite Glass Lenses, Metals Collection, and MilSpec Ballistic.Size: 4″½”W x ¾”D x 1″¼”H

BANNERSSmall Banner: 30”W x 12”H for indoor useLarge Banner: 8’W x 3’H for outdoor useLifestyle Banners: Available seasonally in various sizes

BLOCK VISUAL HOLDERBranded magnetic visual holder. Works in both a vertical and horizontal format.Size: 4″½”W x 1”D x 4”H

RISERSShowcase your product with these clear acrylic risers. Risers are perfect for fixtures and under counter.Size: Large – 6”W x 3″½”D x 3”H Small – 6”W x 3″½”D x 1″½”H H

Displays & merchandising

12PC COUNTER TOP CASEOpen sell 12 piece rack display with adjustable mirrorSize: 15”W x 12″½”D x 24”H

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FOG MASTER KIT

SMITH RETAINERS

CLEANING KIT

NEOPRENE RETAINERS

SMUDGEBUSTER

UNIVERSAL RETAINERS

VISOR CLIP

Small details make a big diff erence. Take care of your eyewear investment with our full selection of Smith Optics kits, cloths, and accessories.

A boost for your eyes, these ready-to-wear polarized bifocal sunglasses are perfect for reading fine type or tying on a new fly. With +2.0 or +2.5 magnification options, each model has a magnifying segment that is 25mm wide and placed low in the lens to avoid impacting your long-range field of view.

Accessories

Polarized bifocals

CHIEFBrown Linen / Polar BrownMedium/large fitFrame/temple: EvolveLens curve: 8 base+2.0 & +2.5 magnification

FLY BYTortoise / Polar CopperMedium/large fitFrame/temple: grilamid TR90Lens curve: 8 base+2.0 & +2.5 magnification

PADREBlack / Polar BrownMedium/large fitFrame/temple: Grilamid TR90Lens curve: 6 base+2.0 & +2.5 magnification

CHIEFBrown Linen / Polar CopperMedium/Large FitFrame/Temple: EvolveLens curve: 8 base+2.0 & +2.5 magnification

LOCHSABlack / Polar BrownMedium/Large FitFrame/Temple: Grilamid TR90Lens Curve: 6 base+2.0 & +2.5 Magnification

PADREBlack / Polar CopperMedium/large fitFrame/temple: Grilamid TR90Lens curve: 6 base+2.0 & +2.5 magnification

FLY BYTortoise / Polar BrownMedium/large fitFrame/temple: grilamid TR90Lens curve: 8 base+2.0 & +2.5 magnification

LOCHSABlack / Polar CopperMedium/large fitFrame/temple: grilamid TR90Lens Curve: 6 base+2.0 & +2.5 Magnification

Displays & merchandising

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Collection overview

DavisMatte RutheniumPage 10Page 10Page 10

EliseTortoise SplitPage 38

AbramMatte Dark HavanaPage 18Page 18

ManningBlack HavanaPage 34Page 34

PrestonHavana CrystalPage 22Page 22

DwyerSilverPage 15Page 15

DaydreamTortoise SplitPage 45Page 45

LeadyMatte RutheniumPage 11

LylaTortoise SplitTortoise SplitPage 39

PryceMatte Dark HavanaPage 19

DarbyBlack HavanaPage 35

RhodesHavana CrystalHavana CrystalPage 23

RalstonRutheniumPage 16

AbelGunmetal BlackGunmetal BlackPage 12

EttaTortoise SplitTortoise SplitPage 42

QuinlanDark HavanaPage 20

EliseBlack HavanaPage 38

ColeburnHavana CrystalHavana CrystalPage 25

DurantRutheniumPage 17

SinclairGunmetal BlackPage 13Page 13

JadenTortoise SplitPage 43Page 43

KingdomGunmetal HavanaPage 27Page 27

LylaBlack HavanaPage 39Page 39

PlaylistHavana CrystalPage 26Page 26

DaltonSilverPage 14

GoodwinTortoise SplitTortoise SplitPage 44

METALS

TORTOISE SPLIT

COMBI

BLACK HAVANA

HAVANA CRYSTAL

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QuinlanBlue Crystal SplitBlue Crystal SplitPage 20Page 20

AbelOxbloodPage 12Page 12

EliseCrystal RedPage 38Page 38

AbramBlack BluePage 18Page 18

EliseCrystal AzurePage 38Page 38

EliseCrystal PlumPage 38Page 38

HendrickCrystal PlumPage 40Page 40

QuinlanRed Crystal SplitPage 20Page 20

MaddoxBlue Crystal SplitPage 33Page 33

PrestonMatte Blue CrystalMatte Blue CrystalMatte Blue CrystalPage 22

AbramOxbloodPage 18

LylaCrystal RedCrystal RedPage 39

PryceBlack BluePage 19

LylaCrystal AzureCrystal AzurePage 39

LylaCrystal PlumCrystal PlumPage 39

FinleyCrystal PlumCrystal PlumPage 41

MaddoxRed Crystal SplitRed Crystal SplitPage 33

ManningHavana BluePage 34

RhodesMatte Blue CrystalMatte Blue CrystalPage 23

PryceOxbloodPage 19

HendrickCrystal RedCrystal RedPage 40

EttaRed Crystal SplitRed Crystal SplitPage 42

DarbyHavana BluePage 35

DecoderHavana BluePage 24Page 24

DecoderOxbloodPage 24Page 24

FinleyCrystal RedPage 41Page 41

JadenRed Crystal SplitPage 43Page 43

PlaylistHavana BluePage 26

ColeburnOxbloodPage 25

BLUE

OXBLOOD/BURGUNDY

CRYSTAL RED

BLACK BLUE CRYSTAL AZURE

CRYSTAL PLUM

RED

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Silhouette overview

ColeburnPage 35Page 35

DavisPage 10Page 10

DaltonPage 14

AbelPage 12Page 12

AbramPage 18

IntersectionPage 31

ManningPage 36Page 36

LeadyPage 11Page 11Page 11

PrycePage 19

RalstonPage 16Page 16

RhodesPage 23

GoodwinPage 38Page 38

SinclairPage 13

PrestonPage 22

DecoderPage 24Page 24

FaderPage 28Page 28

BroadcastPage 30Page 30

DaydreamPage 38

DwyerPage 15

BroganPage 29

KingdomPage 27Page 27

DurantPage 17Page 17

Intersection 3Page 32

DarbyPage 35Page 35

ROUNDED RECTANGLE

RECTANGLE

TALL RECTANGLE

ROUNDED SQUARE

PlaylistPage 26Page 26

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LylaPage 39Page 39

QuinlanPage 20Page 20

EttaPage 42Page 42

MaddoxPage 33Page 33

JadenPage 43Page 43

ElisePage 38Page 38

HendrickPage 40Page 40

FinleyPage 41Page 41

ROUNDED CAT EYE

ROUND

Page 52: Smith rx spring2015 issuu

Model overview

DAVISMedium fit / large fitMedium fit / large fitPage 18

SINCLAIRSINCLAIRMedium fit / large fitPage 21

RALSTONMedium / large fitPage 24

PRYCEMedium fit / large fitPage 27

RHODESSmall fit / medium fitPage 31

PLAYLISTMedium fitMedium fitPage 34

LEADYMedium fit / large fitMedium fit / large fitPage 19

DALTONMedium fitMedium fitPage 22

DURANTMedium fit / large fitPage 25

QUINLANQUINLANMedium fitPage 28

DECODERMedium / large fitPage 32

KINGDOMMedium fitMedium fitPage 35

ABELABELMedium fitPage 20

DWYERMedium fit / large fitMedium fit / large fitPage 23

ABRAMMedium fit / large fitPage 26

PRESTONPRESTONMedium fit / large fitPage 30

COLEBURNMedium fitPage 33

FADERMedium / large fitMedium / large fitPage 36

NEW

NEW

NEW

NEW NEW

NEW

55 33 18 140

57 34 18 140

57 34 18 140 57 33 17 140

58 36 17 140

55 34 18 140

56 40 16 140

55 37 17 140

57 37 17 140

54 33 17 140

56 34 17 140

54 32 16 135

56 35 17 140

54 35 17 140

57 35 17 140

55 33 18 140

57 33 18 140

51 42 19 140

54 38 15 135

54 37 16 140

56 41 16 140

55 33 17 140

55 34 17 140

57 34 17 140

55 38 15 140

57 39 15 140

53 34 16 135

53 30 16 135

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BROGANMedium / large fitPage 37

INTERSECTION 3Small / medium fitPage 40

DARBYMedium fitPage 43

ELISEMedium fitPage 46

FINLEYMedium fitPage 49

GOODWINSmall / medium fitPage 51

BROADCASTMedium / large fitPage 38

MADDOXMedium fitPage 41

LYLAMedium fitPage 47

ETTAMedium fitPage 50

DAYDREAMSmall / medium fitPage 52

INTERSECTIONMedium fitPage 39

MANNINGMedium fitPage 42

HENDRICKMedium fitPage 48

JADENMedium fitPage 51

WOMEN’S MODELS

NEW NEW

53 33 15 135

53 33 15 140

53 42 16 140

51 45 20 135

51 39 16 140

53 36 16 130

54 29 16 135

49 44 19 140

51 43 18 135

52 40 16 135

53 32 15 130

53 28 16 140

53 35 16 140

50 40 19 140

53 38 15 135

Page 54: Smith rx spring2015 issuu

FPO

Page 55: Smith rx spring2015 issuu

2015 Spring Optical 55©

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BLUE

BLUE

REDGREEN GREEN

How ChromaPop™ works.

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

VISIBLE LIGHT

GREEN LIGHTBLUE LIGHT RED LIGHT GREEN LIGHTBLUE LIGHT RED LIGHT

INTE

NSI

TY

300 400 500 600 700 800nmVISIBLE LIGHT FILTERED AT

TWO SPECIFIC POINTS

INTE

NSI

TY

300 400 500 600 700 800nm

FILT

ER

FILT

ER

CHRO

MAPO

P™LE

NS

VLT

1. YOUR EYE PERCEIVES LIGHT THROUGH 3 COLORS

BLUE RED

RED

GREENBLUEGREENBLUE GREENREDGREENRED

GREEN

VLT: COLOR UNMANAGED VLT: COLOR MANAGED BY CHROMAPOP™

3. COLOR CONFUSION OCCURS NATURALLY 4. CHROMAPOP™ FILTERS OUT COLOR CONFUSION

2. COLOR BEHAVES LIKE A WAVEIndividual BLUE, GREEN, and RED wavelengthsare easily recognized by the eye.

Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas. We create greater definition and distinguish colors quickly and more vividly.

Where light waves intersect color confusion is created. The eye has trouble making sense of color and definition at these wavelength measurements.

By specifically filtering light that reaches the eye, color confusion is decreased. Color becomes more vivid and saturated. Along with color saturation, clarity and definition are improved.

Where color wavelengths crossover, the eye has trouble distinguishing color.

Page 56: Smith rx spring2015 issuu

See the world diff erently.THE EXPERIENCE OF CHROMAPOP™Designed with all the great features and benefits of our current lenses, plus exciting new technologies, this is the new “super” lens of the future. A lens specifically designed and developed to cater to active lifestyles and performance conditions encountered by those that live life outside walls.

precise acuity and optical clarityvivid color management enhanced chromatic contrastpremium polarized glare elimination

CHROMAPOP™ LENS CONSTRUCTION

ChromaPop™ prescription sun lenses feature proprietary Confined Tint technology that engineers the tint and photochromic dyes within 0.9mm of the front surface of the lens. The result is an Rx lens with uniform color and a visually attractive appearance after surfacing and edging.

Frontside Oleophobic hard coating

Backside Oleophobic hard coating

Con�ined Tint™ lens material

Polarized Film

Optical surfacing and polishing

Clear lens material(removed during surfacing)

Ophthalmic quality Anti-Re�lective (A/R) coating

LUMINOUS TRANSMITTANCE %All ChromaPop™ lens tints enhance color

0

10

20

30

40

50

60

70

80

LUM

INO

US

TR

AN

SM

ITTA

NC

E %

WAVELENGTH (NM)

POLARCHROMIC IGNITORPOLARIZED GRAY GREENPOLARIZED BROWNPOLARIZED PLATINUMPOLARIZED BRONZE MIRRORPOLARIZED BLUE MIRROR

LIGHT STATE

DARK STATE

superior impact resistanceexceptionally scratch resistantlightest material availableinherent UV protection

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ChromaPop™ prescription sun lenses employ a unique combination of polarization and color management technologies. The result is a lens that delivers exceptional clarity, high contrast, and dynamic color optimization. This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses.

Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers ChromaPop™ lenses. This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

SCIENTIFICALLY ADVANCED CHROMAPOP™ LENS MATERIAL

CHROMAPOP™ POLARIZED LENSESThe most visually stimulating lens in the world. A proprietary combination of patented polarization and color management technology creates incredible clarity. ChromaPop™ lenses maximize color and contrast by improving the speed of visual processing so you see truer color, faster. speed of visual processing so you see truer color, faster.

CHROMAPOP™ POLARCHROMIC IGNITOR VLT : 12-20% CATEGORY : 3-2With ChromaPop™ Polarchromic Ignitor colors become more vivid, with exceptional clarity and chromatic contrast. Excellent for use in environments where shifting light conditions are present. The Polarchromic lens tint automatically blocks glare and darkens to adapt your vision in bright conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED PLATINUM VLT : 14% CATEGORY : 3The ChromaPop™ Polarized Platinum lens exemplifies crisp optical clarity and rich color enhancement. Suited for cloudless, bright-light conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BROWN VLT : 14% CATEGORY : 3The ChromaPop™ Polarized Brown lens experience is one of crisp optical clarity with enhanced contrast and amplified colorations. Perfect for the beach at sea level, or along the shores of an alpine lake. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BLUE MIRROR VLT : 14% CATEGORY : 3The ChromaPop™ Polarized Blue Mirror lens exemplifies crisp optical clarity and rich color enhancement. Combining our proprietary ChromaPop™ gray base tint to preserve true colors and a multi-layer blue mirror, this lens is best suited for cloudless, bright-light conditions. Additionally, the Anti-Reflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED GRAY GREEN VLT : 16% CATEGORY : 3 The ChromaPop™ Polarized Gray Green lens produces precise optical clarity complimented by a rich, vivid color experience. Suited for all day use hiking trails or walking the streets. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

CHROMAPOP™ POLARIZED BRONZE MIRROR VLT : 15% CATEGORY : 3 The ChromaPop™ Polarized Bronze Mirror lens is the ultimate in rich, crisp color enhancement. Our proprietary ChromaPop™ brown base tint enhances color contrast and is further enhanced with a multi-layer bronze mirror. Additional Anti-Reflective (A/R) mirror coating eliminates back glare, and the Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.

Medium / Bright

Medium / Bright

Medium / Bright

Bright

Bright

Bright

POLARIZATION ChromaPop polarized lenses provide edge-to-edge clear viewing with 99.8% polarization e� iciency and 100% UV protection.

CLARITY REDEFINED ChromaPop lenses have an Abbe value of 45 making it optically superior, while more accurately aligning the spectrum of light waves that pass through it. Clarity and color are amplified.

DIGITAL READY Highly compatible with digital freeform surfacing processes, allowing you to offer a full range of lens designs for all prescriptions, while the durability of Trivex® material makes ChromaPop Rx lenses a perfect solution for sunwear styles.

HIGH IMPACT RESISTANCE Ideal for all activities from casual to competitive.

HYDROLEOPHOBIC FRONT AND BACKSIDE COATINGS Hydroleophobic coatings on the front and backside of the lens provide a highly scratch resistant surface that repels water and debris, prevents static and is easy to clean thanks to its slippery smooth surfacing.

6-LAYER ANTI-REFLECTIVE COATING Multi-layer, backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and internal reflections.

WIDE CORRECTION RANGE Available exclusively through authorized Smith ChromaPop lab services, a correction range of +3.00 to -6.00 on 6 base, and +3.00 to -4.00 on 8 base frames can be created. Cylinder +/- 2.00.

ULTRA LIGHTWEIGHT 10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.

See the world diff erently.

Page 58: Smith rx spring2015 issuu

Prescription sunwearoverview

NOMADMedium fit / med-large coverage

59 43 43 17 17 140

DOLENMedium fit / coverage

57 37 17 135

DOVERMedium fit / med-large coverage

60 40 40 18 18 125

CHIEFMedium fit / med-large coverage

62 45 45 14 14 130Page 28

TENETLarge fit / medium coverage

61 40 40 18 18 135

BACKDROP Medium fit / coverage

61 38 38 16 16 135

PRECEPT Medium fit / coverage

58 35 35 16 16 125

QUESTASmall-med fit / coverage

58 35 35 16 16 125

REBELMedium fit / coverage

58 58 35 35 35 35 16 16 16 125 125

TIOGAMedium fit / coverage

58 58 35 35 35 35 16 16 16 125 125

MT. SHASTAMedium fit / large coverage

55 55 46 46 46 18 18 18 140 140Page 38

DELANOMedium fit / coverage

57 57 43 43 43 18 18 18 140 140

CHEETAHMedium fit / coverage

53 53 46 46 46 20 20 20 140 140

CORNICEMedium fit / large coverage

59 59 44 44 44 15 15 15 140 140

CLAYTONMedium fit / coverage

54 54 45 45 45 19 19 19 135 135

MARVINESmall-med fit / small-med coverage

51 51 46 46 46 19 19 19 19 140 140Page 38

LOWDOWNMedium fit / coverage

56 56 45 45 45 16 16 16 135 135

LOWDOWN XLMed-large fit / coverage

56 56 45 45 45 16 16 16 135 135

LOWDOWN SLIMMedium fit / small coverage

53 53 40 40 40 16 16 16 135 135

MASTERMIND Large fit / coverage

60 60 44 44 44 14 14 14 135 135

OUTLIER XLMed-large fit / coverage

56 56 39 39 39 39 17 17 17 135 135

OUTLIERMedium fit / coverage

56 56 39 39 39 39 17 17 17 135 135

AUDIBLEMedium fit / coverage

59 46 46 14 14 140

OUTLIER TIMedium fit / coverage

57 37 37 16 16 140Page 21

NEW NEWNEW

NEW

NEW

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2015 Prescription Sunwear Overview 59©

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COLETTEMedium fit / coverage

55 45 45 17 17 135

LOOKOUTMedium fit / large coverage

57 48 48 18 18 135

FACETMedium fit / coverage

56 43 43 17 17 135

CLARKMedium fit / coverage

54 43 43 18 18 135

SHOREWOODMedium fit / large coverage

64 45 45 14 14 135

HEMLINEMedium fit / large coverage

64 64 48 48 48 48 15 15 15 135 135

SIDNEYMedium fit / large coverage

64 48 48 15 15 135

FRONTMANMedium fit / large coverage

62 45 45 14 14 130

PROSPECTSmall-med fit / medium coverage

61 36 36 16 16 130

APPROACHMedium fit / coverage

62 35 35 16 16 130

APPROACH MAXMedium fit / coverage

62 62 39 39 39 16 16 16 130 130

PIVLOCK™ OVERDRIVEMedium fit / large coverage

64 38 38 17 17 130

HIDEOUT ELITEMedium fit / large coverage

62 62 45 45 45 18 18 18 130 130

HUDSON ELITESmall fit / coverage

59 59 32 32 32 19 19 19 125 125

FRONTMAN ELITEMedium-large fit / large coverage

61 61 45 45 45 19 19 19 125 125

PROSPECT ELITEMedium fit / coverage

61 61 45 45 45 19 19 19 125 125

DIRECTOR ELITEMedium fit / med-large coverage

60 60 45 45 45 18 18 18 125 125

CHAMBER ELITELarge fit / coverage

65 45 17 135

ELITE PRESCRIPTION SUNWEAR

PRESCRIPTION PERFORMANCE SUNWEAR

NEW

NEW

Page 60: Smith rx spring2015 issuu

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