Smiley Business Plan (Your Company Name Here) Please fill in all fields, replacing XXXX and Examples...
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Transcript of Smiley Business Plan (Your Company Name Here) Please fill in all fields, replacing XXXX and Examples...
Smiley Business
Plan(Your Company
Name Here)
Please fill in all fields, replacing XXXX and Examples with your own
information
1. YOUR COMPANY OVERVIEW
Business Plan for Smiley Prospective LicenseeDate 2014
Company full name and address
XXXX
Company Website (URL) XXXX
List any Company Subsidiaries or other affiliated or related companies
XXXX
List any Parent Company if existing XXXX
Number of Employees XXXX
Short Description of your company activity
XXXX
Company mission statement (if applicable)
XXXX
2
OVERVIEW OF YOUR COMPANY
Business Plan for Smiley Prospective LicenseeDate 2014
3
KEY MANAGEMENT
Prospective Licensee Company Details
KEY CONTACT NAME TITLE E-MAIL ADDRESS
TELEPHONE
Owner / CEO, President, Managing Directors
XXXX XXXX XXXX XXXX
Day to day contact XXXX XXXX XXXX XXXX
Product sign off XXXX XXXX XXXX XXXX
Chief Financial Officer XXXX XXXX XXXX XXXX
Financial contact XXXX XXXX XXXX XXXX
Marketing contact XXXX XXXX XXXX XXXX
Business Plan for Smiley Prospective LicenseeDate 2014
4
BUSINESS PERFORMANCE
Company History:Past, Present & Future
Please supply a brief general overview
Type of Company (Check Box with an X)
Public Partnership Private ownership
Year Company Founded YYYY
Any Prior Legal Name? XXXX
Net Sales of your Company (in £, $, € etc)
Prior Year (actual) : XXXX
Current Year (forecast) : XXXX
Net Profits (Before Tax) of your Company (in £, $, € etc)
Prior Year (actual) : XXXX
Current Year (forecast) : XXXX
Business Plan for Smiley Prospective LicenseeDate 2014
5
SALES ANALYSIS
List of Countries you Sell to and the Current Breakdown of your Sales in % per Country:
Eg, France: 32% Belgium: 16%Etc…
Number of Accounts Served Directly : XXX
Do you have your own Retail Outlets? Yes / No Number of Outlets
XXX
Business Plan for Smiley Prospective LicenseeDate 2014
6
EXPERIENCE WITH LICENSES
Licenses Held
For Which Product
For Which Territory
For Which Period
Current Status of License (active/expired)
Marketing
Eg. Hello Kitty
Eg. Shoes Eg. France Eg. 01.06.13 – 31.12.15
Eg. Active Eg. Online
Business Plan for Smiley Prospective LicenseeDate 2014
7
PRODUCT ANALYSIS
Past & Existing Collection Catalogues (links preferably)
Collection Catalogue [Name] Link [web address]
Eg. Cool Clothes SS’14 Eg. www.coolclothes.com/ss14
List of Top Seller Collections and Products
Collection [Name] Product [Eg t-shirts]
Eg. Cool Clothes SS’14 Eg. Shirts, dresses, jackets
Business Plan for Smiley Prospective LicenseeDate 2014
8
MAIN DISTRIBUTION CHANNELS
List Top Ten Customers of your Current Business
Customer [name] Country(ies) where customer is served
Type [mass, chain, specialty, etc]
Promotions
Eg. Carrefour Eg. France, Belgium… Eg. Mass Eg. POS, TV adverts…
2. YOUR SMILEY PROJECT
Business Plan for Smiley Prospective LicenseeDate 2014
10
Please choose the
BRAND/LOGO Products Territories
Please list distributors
and wholesalers by
territories
LICENSED PRODUCTS ANALYSIS
Business Plan for Smiley Prospective LicenseeDate 2014
11
FINANCIAL OVERVIEW
TOTAL LICENSED SALES XXXXin currency (ie, € / $ / £ etc)
YEARForecast2015
Forecast2016
Forecast2017
Forecast2018
Forecast2019
Forecast2020
NET SALES
XXXX XXXX XXXX XXXX XXXX XXXX
ROYALTY % on NET SALES
XXXX XXXX XXXX XXXX XXXX XXXX
ACTUAL ROYALTY on NET SALES
XXXX XXXX XXXX XXXX XXXX XXXX
Advertising & Prom Spend % (of NET SALES) to be spent locally in the Territory - CMB
XXXX XXXX XXXX XXXX XXXX XXXX
Actual Adv & Prom Spend XXXX XXXX XXXX XXXX XXXX XXXX
Your sales forecast with Smiley
Business Plan for Smiley Prospective LicenseeDate 2014
12
CUSTOMER ACCOUNT [Name]
TERRITORY [Country]
APPROXIMATE SALES TO ACCOUNT in currency (ie, € / $ / £ etc)
CUSTOMER PROFILE :Please state Department Store, Hypermarket, Mail Order, Internet, Specialist Retailer, Sports Store, etc
Forecast 2014 Forecast 2015 Forecast 2016
Eg, Auchan Eg, France Eg, €200,000 Eg, €250,000 Eg, €300,000 Eg, Hypermarket
If you work with independent accounts what is the number of doors you are distributing to?
XXX
Not applicable for DTR deals
FORECASTED KEY ACCOUNTS
Business Plan for Smiley Prospective LicenseeDate 2014
13
APPROXIMATE LAUNCH PLAN
Launch stages Spring / Summer Autumn / Winter
Start of Design Period Date DD.MM.YY DD.MM.YY
Design Approval Date DD.MM.YY DD.MM.YY
Pre-production Sample Approval Date DD.MM.YY DD.MM.YY
Sell in launch Date DD.MM.YY DD.MM.YY
Marketing materials approval Date DD.MM.YY DD.MM.YY
All Trade shows (name & Date) DD.MM.YY DD.MM.YY
Communications +Press + Promotion launch Date DD.MM.YY DD.MM.YY
Sell out\ Launch In Store Date DD.MM.YY DD.MM.YY
List of Retailers by Country DD.MM.YY DD.MM.YY
Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015):
Not to fill in for FMCG categories, please go directly on slide 15
If you work on more than 2 seasons please add a page with the details and check box:
If you develop products constantly without seasons check box:
Business Plan for Smiley Prospective LicenseeDate 2014
14
-FMCG-APPROXIMATE LAUNCH PLAN
Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015):
Launch stages Launch dates
Start of Design Period Date DD.MM.YY
Design Approval Date DD.MM.YY
Pre-production Sample Approval Date DD.MM.YY
Sell in launch Date DD.MM.YY
Marketing materials approval Date DD.MM.YY
All Trade shows (name & Date) DD.MM.YY
Communications +Press + Promotion launch Date DD.MM.YY
Sell out\ Launch In Store Date DD.MM.YY
List of Retailers by Country DD.MM.YY
Business Plan for Smiley Prospective LicenseeDate 2014
15
DESIGN CONCEPTS
Show us directions or concepts you are planning to develop with the Smiley brand or some other designs you have developed for another license companies (Any design submitted based on our brand is the sole property of the Smiley company).
Design Concepts: (if attached in an additional document state below)
Thank You!Please contact Margherita