The idea behind the smile you’re on camera project is to test the power of CCTV and to what extent it works on people. Usually when someone knows they are under the watch of CCTV they automatically correct their behaviour and conform to the rules, in fear of being punished by the eye on the other side of the lens. I hope to test if this fear of being watched is true.

I Want to carry out an experiment, testing the all seeing digital Panopticon that is CCTV, and video the outcome in order to produce a short clip showing the panoptic techniques and methods outlined in my essay.

CONCEPT

I would like to recreate a Daren Brown experiment where he left a wallet stuffed full of cash in a busy street in London. He simply drew a yellow circle round it, and then left it for the day, more than a 1,000 people walked by but nobody picked it up, from the fear of being seen, this shows the power that panopticism has on the majority of the UK’s population.

EXPERIMENT

smile

you're on

camera

I plan to carry out this experiment with similar items which will look like valuable consumer products. But in fact what actually lies within the objects is anti consumerist propaganda.

I need to use items which that similar to a wallet which people can see worth in, I could use:Ring Box, Jewellery Box, Bags from expensive stores/jewellers, Electronic Items etc.

I will make small flyers to go inside the productswith anti consumerism propaganda letting people know the damage that is caused all over the world from buying unnecessary goods that our society is tricked into buying.

I want to create pop out information following the LIVE BUY CONSUME DIE Concept, this is hard hitting, blunt and to the point. The flyer will be linked to Buy Nothing Day which happens every year on the 24th of November.

The designers republic

- work buy consume die

Unknown

- Be a good citizen

If there is enough time I will produce posters to go with the products.

BUY NOTHING DAY

I will publicise “Buy Nothing Day” within the products.

I would like to try the experiment in different loccations and see how this effects the time it takes for somebody to pick up the items.

I think the busier the area or the posher the place the less likely it will be for somobody interact with it.

Trinity Shopping center Merrion Center Browns

BriggateThe MarketSt Johns Square

I will film the items within the circle, with smile you’re on camera written on the floor. In hope that people resist picking up the items with fear of being caught. I will keep filming until someone finally picks up the item. This will show how much of an effect panopticism has to a certain extent.

The video will be put on a DVD Disk, to reference the digital age we are living in and that each of us has a digital self that is been constantly monitored across many different media.

There will be a booklet briefly explaining aboutsome panoptic aspects of modern society, whilst also promoting Buy Nothing Day.

Valuable Items with

Hidden Propaganda

Expensive Shops BagsJewellery Box’sElectronic’sWallet/Purseetc...

DVD , CASE & BOOKLET