Effectively

Let us know what you are doing to implement sustainable designs and solutions, contact us through your purl. We will feature the best green campaigns on the WGT website.

who will you meet?

organised by:

Hosted by:

5 - 7 December 2011 | ADNEC | Abu Dhabi | UAE

Karen,what are

you doing?

http://info.worldgreentourism.com/karenkerslake

Dear KarenKaren KerslakeVirgin Atlantic CargoBedfont Road, StanwellStainesTW19 7LU

World Green Tourism (WGT) is the only global event dedicated to examining how the travel industry can act to develop sustainable tourism practices. With dedicated sessions for airlines this three day high level summit will be addressing the key issues faced by Virgin Atlantic Cargo in this environmentally aware age. Featuring senior representatives from leading airlines the summit will include a frank discussion of the problems airlines face, the barriers to implementing environmental policies and how airlines interact with the rest of the industry, all with a focus on the commercial implications for your business. Through a series of debates, seminars, workshops and site visits you will gain an unrivalled insight into the environmental state of the tourism industry and what the future holds.

Airlines need to engage with the rest of the industry to make the tourism industry more environmentally responsible; discussion without the airlines is limited in its effectiveness. With the eyes of the industry rmly on this issue, ensure Virgin Atlantic Cargo is an integral part of the solution.

• Developers and Investors

• Regional Ministries and Tourism Boards

• Regional Hotels and Global Hotel Owners

• Hotel and Environmental Consultants

• Travel and Tour Operators

• Travel Agents and large Online Travel Booking Sites

• NGOs and Associations

• Green Suppliers

• Architects, Engineers and Contractors

At World Green Tourism you will:

Gain knowledge and insight into more sustainable practice

Learn how to reduce costs through ef ciencies

Meet with government developing industry legislation.

CASE STUDY STREAMLINE MARKETING GROUP

Cross Media Communications | t: +44 (0) 20 7689 8705 | f: +44 (0) 20 7689 8706Citybridge House, 235-245 Goswell Road, London EC1V 7JD

CROSS MEDIA COMMUNICATIONS: StreamLine Marketing Group

Cross Media was formed in 2009 in response to a growing need for truly independent, focused personalised marketing communication. Utilising the very latest XMPie software, the Cross Media service suite transcends Print, Email, Personalised URL’s (PURLS), SMS, Personalised Flash Video, Social Media and QR Codes, ensuring optimal return on investment.

Our focus is on one-to-one communication that utilises data and technology to enable companies to converse with their audiences through the latest distribution mediums.

We aim to create a simple and cost effective solution by providing a single source supply for all elements of your campaign, from purchase of data through to a comprehensive analysis of campaign results.

The digital era has revolutionised the way in which you are able to communicate with your customers and Cross Media has the experience and expertise to manage your campaigns and maximise brand awareness through customer retention and growth.

THE CLIENT:Streamline Marketing (SMG) is a UAE-based marketing group, specialising in the turn-key management of international marketing & promotional projects, the organisation of international exhibitions and conferences, media relations, event management and related activities.

Together, the Streamline Group of companies is well equipped to provide the following services to its clients:

•Exhibition,TradeShow&Conference Organisation

•EventManagement

•MarketingConsultancy:Commercial, Sports & Entertainment

•Media&Publishing:MiddleEastAviation Journal

Utilising a strong and diverse team with over 75 years combined in-house experience in the Middle East market, the Streamline Group has established an excellent reputation regionally.

Providing professional and proactive services, with a strong focus on government-related and niche marketing projects, their management philosophy is to provide tailor-made and cost-effective service, offering clients complete turn-key management.

THE EVENT:The event used to launch the new approach was World Green Tourism (WGT), held in Abu Dhabi in December 2011. WGT is a landmark event exploring the role of sustainability in the tourism sector. Backed by the Abu Dhabi Government this event brings together leaders in tourism and sustainability to discuss ways in which the industry can move towards a future based on solid economic, cultural and environmental grounds.  

CASE STUDY STREAMLINE MARKETING GROUP

“Cross Media helped us to plan and implement a new approach to our conference campaigns by incorporating DM, e-mail and online activity. This approach has resulted in an improvement to our response rates, and has provided us with a platform for ongoing conversations with our clients, an opportunity we did not have with standard campaigns.

The transparency of the campaign has also been a significant benefit, allowing us to monitor responses and resulting ROI on a real time basis”

Holly Fenton, Streamline Marketing Group

Cross Media Communications | t: +44 (0) 20 7689 8705 | f: +44 (0) 20 7689 8706Citybridge House, 235-245 Goswell Road, London EC1V 7JD

THE CAMPAIGN :Cross Media was tasked with producing an integrated campaign to:

•increaseawarenessoftheeventacross the Middle East and Europe.

•tailortheeventsalesmessageacrosseight specifically targeted industries

•createsalesleadsforattendees,exhibitors, speakers and sponsors

•createanongoing,flexibleconversation with all prospects

•effectivelyrecordandmeasureallinterest in the event

This was achieved through the use of versioned print pieces, PURLs and e-mail campaigns.

Headline Results:

•21%e-mailopeningrate,representinga40%increaseinresults achieved through standard campaigns.

•20%PURLclickthroughfromopened e-mails

•27%ofthosevisitingthePURLsubmitted forms either booking or requesting further information on attending / exhibiting / sponsoring.

•Specificfeedbackprovidedonallresults by region and industry

5-7 December 2011 | ADNEC | Abu Dhabi | UAE www.worldgreentourism.com

Dear Mohamed,

Recently you should have received some information in the post about the World Green Tourism Summit, please let us know if you did not. We noticed that you haven't yet activated your personal url (purl). From the purl you can access the latest conference programme, which as the event draws closer we will be using as a platform to announce speakers and keep you informed of the seminar programme and other WGT activities that you will find interesting.

As part of the drive to make WGT as environmentally friendly as possible we will not be mailing you a full conference programme so please check your purl regularly for updates that are relevant to you.

http://info.worldgreentourism.com/mohamed

Why take part in World Green Tourism 2011?

Engage with the wider industry and build relationships Discuss and debate the issues the public and private

sector face in greening the industry Understand local government regulations and the

implications for the industry Gain critical insight into the pressing issues and

problems faced across the supply chain Network with your peers Help set the tone of the debate on sustainable

tourism in the region and further afield

20% off the standard delegate registrationfee - early bird open until 30th June.

Let us know what sustainable initiatives you have implemented; we will feature the best ones on the website.

We hope you are able to join us at World Green Tourism 2011 and look forward to seeing you there.

Kind Regards,

P.S. If you are interested in sponsoring or exhibiting at WGT please contact Ben Jones by email or call +971 4 447 5357 Streamline Marketing Ltd. PO Box 62240 | Dubai |

UAE Ph: +971 4 447 5357 Fax: +971 4 447 5334

Name:* Mohamed

Job title:* Manager

Company:*

Email:*

Phone:*

I am interested in:

Attending

Exhibiting

Speaking

Sponsoring

Supporting

Comments

Recommend a friend or colleague who you think would like their own purl for World Green Tourism

Name:

Job title:

Company:

Email:

Streamline Marketing Ltd. | PO Box 62240 | Dubai | UAE

Ph: +971 4 447 5357 | Fax: +971 4 447 5334

Email: info@worldgreentourism.com

Mohamed Yassine, what are you doing?

Tell us here about any

sustainable improvements

or initiatives that you are

proud of. It can be

environmental, social or

economic, large or small we

want to hear about it.

5-7 December 2011 | ADNEC | Abu Dhabi | UAE www.worldgreentourism.com

Hello Mohamed,

Thanks for visiting your purl (personalised url). In order to stay as green as possible we wont be mailing you a copy of the full conference programme.You can always access an up to date version of the conference programme through this page. We will be regularly updating the latest speakers, seminars and site visits so you will always be up to date. Also from here you can quickly contact us and link up with World Green Tourism on social media. As the event progresses we will be adding more personalised information to your purl.

Please contact us using the form below, please correct any details that we are missing or are incorrect.

Let us know what you are doing to implement sustainable designs and solutions, contact us through your purl. We will feature the best green campaigns on the WGT website.

who will you meet?

organised by:

Hosted by:

5 - 7 December 2011 | ADNEC | Abu Dhabi | UAE

Karen,what are

you doing?

http://info.worldgreentourism.com/karenkerslake

Dear KarenKaren KerslakeVirgin Atlantic CargoBedfont Road, StanwellStainesTW19 7LU

World Green Tourism (WGT) is the only global event dedicated to examining how the travel industry can act to develop sustainable tourism practices. With dedicated sessions for airlines this three day high level summit will be addressing the key issues faced by Virgin Atlantic Cargo in this environmentally aware age. Featuring senior representatives from leading airlines the summit will include a frank discussion of the problems airlines face, the barriers to implementing environmental policies and how airlines interact with the rest of the industry, all with a focus on the commercial implications for your business. Through a series of debates, seminars, workshops and site visits you will gain an unrivalled insight into the environmental state of the tourism industry and what the future holds.

Airlines need to engage with the rest of the industry to make the tourism industry more environmentally responsible; discussion without the airlines is limited in its effectiveness. With the eyes of the industry rmly on this issue, ensure Virgin Atlantic Cargo is an integral part of the solution.

• Developers and Investors

• Regional Ministries and Tourism Boards

• Regional Hotels and Global Hotel Owners

• Hotel and Environmental Consultants

• Travel and Tour Operators

• Travel Agents and large Online Travel Booking Sites

• NGOs and Associations

• Green Suppliers

• Architects, Engineers and Contractors

At World Green Tourism you will:

Gain knowledge and insight into more sustainable practice

Learn how to reduce costs through ef ciencies

Meet with government developing industry legislation.

why participate? conference highlights

We are reducing the environmental impact of this event by not sending you

a full printed conference programme. Please use your personal url (purl) to

access full details about the conference including speakers and seminar

programme and to contact us quickly and easily.

Help usstay green! Hosted by:

NGOs& Associations

• Position yourself as a ‘green aviation

business’

• Engage with the wider industry and

build relationships

• Forge lasting relationships in the

Middle East

• Gain critical insight into the pressing

issues and problems faced

• Put across the airline perspective on

environmental issues

• Green branding and marketing:

ensuring your steps are

consistent with the message

• Can mass market tourism ever

be truly sustainable?

• Whose responsibility is it to

green the tourism industry?

• Is the tourism industry

prepared for an energy

constrained future?

• How can airlines do better?

World Green Tourism offers you a global platform to leverage your brand alongside a leading sustainable event. Attended by governments, tour operators, multi-national travel agents, DMCs and hotels, World Green Tourism is your opportunity to demonstrate your green credentials to the rest of the industry. By sponsoring the summit you will gain access to tourism industry leaders and government ministers who are shaping the future of their travel industry. The summit will offer you high level branding, online and face to face networking opportunities and

speaker participation.

http://info.worldgreentourism.com/karenkerslake http://info.worldgreentourism.com/karenkerslake

Sustainabletourism requires conversation and action between all tourism stakeholders. At WGT we are

engaging the entire supply chain; ensure Virgin Atlantic Cargo is

part of the debate.

Do you want to showcase Virgin Atlantic Cargo as a leading sustainable aviation

business?

E-MAIL

PRINTED PIECE

Link to PURL

Versioned message according to industry

Measurable links to social media pages

Basic personalisation. Versioned message according to industry

Basic personalisation

Basic personalisation

Measurable link to genetic marketing piece

Measurable links to social media pages

Specific interest request to aid sales call

Referral opportunity

Pre-populaied form to encourage response

Link to PURLSpecific benefits according to industry

All content personalised according to industry

Additional contact opportunities

Further correspondence option if printed piece not received

PURL

LONDON OFFICECitybridge House

235-245 Goswell RoadLondon EC1V 7JD

t: +44 (0) 20 7689 8705f: +44 (0) 20 7689 8706

MIDDLE EAST OFFICELevel 5, Office 508

The Fairmont DubaiSheikh Zayed Road

PO Box 75671Dubai, United Arab Emirates

t: +971 4 311 6738f: +971 4 332 8810

EnquiriesCommunications

Please scan this QR code to upload my details to your smartphone

David TimpsonCross Media CommunicationsDirector

CityBridge House235-245 Goswell RoadLondonEC1V 7JDUnited kingdom

020 7689 870207971593728