SME ERP system sourcing strategies: a case study

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    SME ERP system sourcing

    strategies: a case study

    Submitted To: Prof. Gunmaa Suri

    Submitted !y: "es#a$ "umar

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    !A %&'erations ( Mar)eting* Setion+

    SME ERP system sourcingSME ERP

    system sourcing

    strategies: a case study

    strategies

    Deb Sledgianowski and Mohammed H.A. Tati

    De!artment o "normation Technology and #uantitati$e Methods%

    &'(

    )rank *. +arb School o ,usiness% Hostra -ni$ersity%

    Hem!stead% ew /ork% -SA% andRecei$ed ' Se!tember '001

    2im 3ierstead

    Re$ised '& o$ember '001

    Acce!ted 4 December '001

    3anebridge 5or!oration% 6akland% ew 2ersey% -SA

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    ose o this !a!er is to identiy ERP system sourcing strategies a$ailable to SMEs and to !ro$ide insights rom a case study o the!ractices a!!lied and decisions made by an SME in using a hybrid o sourcing resources to im!lement the successul con$ersiono their legacy ERP system to a new inormation technology 8"T9 en$ironment.

    Designmethodologya!!roach 7 This research is a case study utili;ing $arious data sources including ace

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    ms has brought about

    (0B%&se$eral o!tions or SMEs in sourcing inormation technology 8"T9 solutions such as ERP

    that until recently% ha$e only been within the reach o large organi;ations. 6n the other

    hand% se$eral new !ro$iders o ERP solutions ha$e Foined SAP and other !ro$iders to

    oer $arious o!tions or SMEs in im!lementing their ERP systems 8DePom!a% '00C9.

    &''These recent de$elo!ments ha$e o!ened new windows o o!!ortunities or SMEs in ERP

    sourcing strategies including the use o outsourced sotware 8,ryson and Sulli$an% '00C9.

    This !a!er discusses case study research conducted at 3anebridge 5or!oration 8www.kanebridge.com9. 3anebridge% amedium

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    client

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    integrate enter!rise

    The sourcing o!tions o !urchasing a !ackaged system or leasing the system rom an ASP assumethat a decision to buy has been made or the acJuisition o the sotware. 5hen and Soliman 8'00'9de$elo!ed a make

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    ani;ationnerallyct to

    ce theirall "Ts% ocusheir core!etencies

    d gain

    su!erior technical resources when outsourcing !art or all o their "T unctions. Among allreasons to outsource% the one that has emerged as the !rime reason in recent years is to gaincom!etiti$e ad$antage through !artnershi! by sharing inormation and knowledge 8)ish andSeydel% '009. Howe$er% without a careul consideration o the $arious risks associated withoutsourcing% any gain in the abo$e areas can be oset by signiicant risks in$ol$ed. Some othe risks associated with outsourcing include loss o "T e=!ertise% hidden costs% ina!!ro!riatecontract% limitation o control and loss o !ri$acy and security. "n the 3anebridge case% therisk actor has been addressed and mitigated by management in $arious ways including

    !ro$isions to retain intellectual !ro!erty right to source code% choosing a $endor o similarsi;e as well as establishing close !roessional relationshi!s% and making sure

    as a clear and accurate understanding o their ERP !roFect obFecti$es. These areas areamong the eight characteristics 8)igure (9 discussed in this !a!er.

    5ase study: background5om!any background

    3anebridge 5or!oration is a leading wholesale distributor o industrial asteners 8nuts%bolts% screws% etc.9. They are a !ri$ately held cor!oration with 10 em!loyeesheadJuartered in 6akland% 2 with branches in 5aliornia and "llinois. Their currentannual sales e=ceed (C.4 million 8the com!any reJuested to withhold s!eciicinancial data9.

    The com!any was incor!orated in (L14 by owners 2oe Mc*rath and ,obby Iilliamswho saw a demand or ins business

    !rocesses.

    SME ERPsystem sourcingstrategies

    &'4

    ti$itydecisionri!tion

    (L1"nce!tionAutomated in$entory andsales tracking(LB(ogistics system5ollaborated with Dyma=

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    ms to de$elo!

    logistics system% a !recursor o ERP

    nction establishedbridge decides to maintain and enhance

    ics system in PowerHouse &* tool to

    o! and im!lement custom ERP on HP

    aSer$er

    ors announce sun setting o !roductsannouncement o !hasing out the

    For im!etus or change leading to theaSer$er% and the resulting 5ongnos>

    urcing decision9ion to mature their PowerHouse &*

    uct on 6!enMS leads 3anebridge to

    consider $arious "Tsourcing o!tions'00CMake or buyN *oingoshore

    Decided to Gmakesotware using new

    de$elo!ment en$ironmentwith ins sales grew and their business transactions increased% they needed to makesome decisions about their "T resources. 3anebridge knew that any com!etiti$e ad$antagethey were reali;ing rom the Dyma= turnkey logistics system would Juickly diminish as thesystem became !ublicly a$ailable to any other com!any in the astener distribution industrythat wanted to buy it. Additionally% like other SMEs% they reali;ed the growing im!ortance omanaging their su!!ly chain and su!!lier !erormance 8okurka and +ank% '009.3anebridge had to decide whether to continue using the Dyma= logistics system as

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    nessesses% ortheirulls "Thistory included C0years o in

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    build. ERP $endors% ha$ing saturated the market or large

    DS%&

    The decision to outsource de$elo!ment

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    ebridge>sident 2oe

    *rath irst

    theident orce5odeat ating olnessers.rce5odeis a

    wareulting!any

    dJuartere

    ytown%not ar

    mebridge>sdJuarters.two!anyidents

    meaintance

    drmallyed aboutebridge>scy ERPem$ersionect.ce5ode>

    esidentestedhis!anyd !ro$ideebridgecontractram

    de$elo!ers to hel! them Juickly com!lete the !roFect% at a third o the cost to de$elo! itonshore.

    Source5ode submitted a bid or the !roFect based !rimarily on lines o code and number o

    screens. The two com!anies could not agree on a i=ed !rice ee structure% but theye$entually agreed on a timem im!ressed with their G5ustomer )irst attitude. "truly belie$e that ha$ing Source5ode as a long time strategic !artner is a sound and stable businessdecision 8Source5ode "nc.% '0019.

    6shoring

    Shortly into the !roFect 3anebridge was ready to utili;e additional outsourced 2a$ade$elo!ers. Two de$elo!ers rom Source5ode were added to the !roFect to work at

    3anebridge>s 2 location% or a total o three onshore consultants. Source5ode recommendedthat 3anebridge use their oshore ser$ices or additional de$elo!ers. They decided to Gstartsmall and added de$elo!ers in !airs as needed until there was a total o si= oshorede$elo!ers working in "ndia.

    The Source5ode onshore !roFect leader handled most communication with the "ndiade$elo!ers. The oshore !roFect team worked in two grou!s o three members each. Eachgrou! worked on a dierent module o the system. They were able to gain

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    gy% le$eraging the L and (' hour time dierence by sending !rogrammings!eciications at the end o the onshore work day and recei$ing the code back rom"ndia the ne=t morning. Ihile 3anebridge was able to take ad$antage o the timedierence to increase !roducti$ity% oshore !roducti$ity le$els were two

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    0

    urces

    e=!ectations romtheir outsourcing$endor included notonly !ro!er le$el otechnical skills% butalso a clearunderstanding otheir ERP !roFectobFecti$es. "t wascritical that theoutsourced "T stawere e=!erienced2a$a !rogrammers

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    !roicientwiththe

    sot

    ware de$elo!ment !roducts being used. Ha$ing a !roFect contact !ointknowledgeable o 3anebridge>s ERP needs and the technology being used% whocould successully communicate !roFect reJuirements with the oshore !roFectteam% was a critical actor leading to a successul outsourcing $enture. "n the caseo "S outsourcing% i the !ro$ider does not ully understand what the business isall about the customer>s needs may not be !ro!erly met.

    This case re!resents a successul endea$or by a medium

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    Aubert% ,.A.%Ri$ard% S.and Patry% M.8'00&9% GAtransactioncost model o"Toutsourcing%"normation@Management%ol. &( o. 1%

    !!. L'(

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    Da$is%A.%Ren;ulli%

    .andAldrich%H.E.8'009

    %GMi=ingormatchingN

    The inluence o $oluntary associations on the occu!ational di$ersity and density o smallbusiness owners> networks% Iork @ 6ccu!ations% ol. CC o. (% !!. &'s time to ocus on Juality and inormation security% 6ctober%

    a$ailable at:www.indiaonesto!.comace'acemark.htm8accessed o$ember'&% '0019.

    3oh% 5.% Ang% S. andStraub% D.I. 8'00&9%G"T outsourcingsuccess: a

    !sychological contract!ers!ecti$e%"normation Systems

    Research% ol. (4 o.&% !!. C4

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    Technology:Stra

    tegic Decisions Making or Management% Iiley% ew /ork% /.

    Mears% 2. 8'009% GSM,s: outsourcing a growth tool% etwork Iorld% ol. 'C o. B% !.'L.

    Mirani% R. 8'009% G5lient tryst with outsourcing% The Economic Times% 2anuary (%a$ailable at: www.oshoringtimes.comPages'001oshorenews(&4.html 8accessed

    o$ember '&% '0019.

    Plant% R. and Iillcocks% . 8'0019% G5ritical success actors in international ERPim!lementations: a case research a!!roach% 2ournal o 5om!uter "normation Systems% ol. &1

    o. C% !!. 0

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    sourcecodeinc.comclients.htm8accessed

    o$ember'&% '0019.

    okurka% R.2.and +ank%*.M. 8'009%GA systematica!!roach tosu!!lier

    im!ro$ement%

    "nternational2ournal oManagement @Enter!riseDe$elo!ment%ol. C os ('%!!. B4s !erce!tion o thetransactional risks o inormation technology outsourcing announcements% 2ournal oManagement "normation Systems% ol. '' o. &% !!. '1(

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