SME Assembly 2016: Friday 25 November
Transcript of SME Assembly 2016: Friday 25 November
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Introduction to Day 2Katarzyna Bałucka-Debska
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www.linkedin.com/groups/8416175
Continue the discussion in the Online SME Assembly
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10 Years On …
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Cristina FernandezGlobal Entrepreneurship Network
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Kenneth RyanKPMG
[ Entrepreneur ]Can You Spell It?
Entrepreneur Definition in 2016
Kenneth Ryan
A proactive, profit
seeker, risk taker, offering
a focused product, within
cultural boundaries, male
dominated, solving
a defined customer
problem.
What Will Happen in Next 10 Years
Changes
to come
Move from
focused to broad
product range
offering linked
by brand
Move from
solving customer
problem to providing
constant and
relevant customer
experience
Female
impact will grow
exponentially
5 611
17
24
34
48
1972 1979 1984 1997 2007 2017 2027
% of female entrepreneurs
Language
and geographic
limitations will
disappear
Customer
interaction point
will convert from
Physical to fully
virtual
Entrepreneur Definition in 2026
Kenneth Ryan
A proactive, profit
seeker, risk taker, offering
a range of experiences,
across all cultural
boundaries, gender
indifferent, delivered
in a virtual space.
[ Entrepreneur ]Does Not Matter You Can't Spell It...
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Ladislav AmbrovicsMINIT Slovakia
MINIT Slovakia - Company profile
• Family company
• Leader in SK bakery industry
• Key product: MINI
− High fun factor
− Strong positive emotion
• Key channel: FRANCHISE
− 250+ franchisees
− Full service franchise with low
entry capital requirements
MINIT Slovakia - Keys to 2026
• Idea− Satisfy a need
− Refer to existing things toconnect your business with theconsumer
• Structure your company
• Adapt− 20 sizes fit 20 people
− Sell omni-channel
− Interact a be honest
• 3 rules for SMEs− Better before cheaper
− Revenue before cost
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Michael MellinghoffTechfluence
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Andri Pandoura Winner of the Youth Essay Competition
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Imagine it is 25th November 2026
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Discuss in groups the characteristicsof ‘enterprise in Europe’ in 2026
that you imagined.
And the key factors that led toyour vision of the future
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Write your vision of ‘enterprise in Europe’ in 2026
on a green post-it
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Write the most important factor that led to this future
on a yellow post-it
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‘Our Future’Statements
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Factors
After coffee …
11.00
• Scale-up Lab (Conference)
• Policy Session 1 – Skills for SMEs
• Policy Session 2 – Innovation in the Creative Industries
• Masterclass A – Family Business
• Masterclass B - Crowdfunding
12.30
• Policy Session 1 – Single Market Lab
• Policy Session 2 – Creating a Collaborative Economy
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Scale-up Lab
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Kristin SchreiberDirector for SME Policy and the COSME Programme
DG Growth
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Pieter WaasdorpSME Envoy for The Netherlands
Director EntrepreneurshipMinistry of Economic Affairs
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NLGroeit
Pieter Waasdorp
Ministry of Economic Affairs
Harold GoddijnCEO TomTom
More scale ups
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How?
Focus on entrepreneurial skills‘If entrepreneur grows, the company will grow.’
Actions along 3 lines:1.Inspire (to grow) 2.Activate (to take action: improve your skills) 3.Facilitate (referrals to growth programs, education, mentor)
Building an ecosystem
Results! after 10 months
• 120 individual matches entrepreneur - mentor
• 200 entrepreneurs received peer2peer coaching
• 1500 visitors at nlgroeit meetings
• 100 partners contributed to the website
• 130 entrepreneurs are mentor to other entrepreneurs
• 300 online (self)test for entrepreneurs on growth skills
• 30.000 visitors on the nlgroeit website
• 3.000 members receive newsletter
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Tue David BakSjaelland Region
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Maria ScordialosOlga Muravjova
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What other Scale-up programmes exist in Europe?
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Nathan WiersmaIdeas from Europe
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What other global needscould ‘Ideas for Europe’
be applied to?
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How can we increase scaling-up through ‘Ideas for Change’?
Who are the key stakeholders that need to be involved?
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FeedbackNathan Wiersma
Sonja Van Meerbek
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Kristin SchreiberDirector for SME Policy and the COSME Programme
DG Growth
After lunch …
14.30
• Policy Session 1 – Accessing Alternative Finance
• Policy Session 2 – Growth of Social Enterprise
• Masterclass A – Virtual Reality: A Serious Business
• Masterclass B – Closing the Textile Loop
15.30
• Conclusions
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Costas AndropoulosDG Growth
The winner of the most re-tweeted tweet competition is…
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Get in the Ring!
@GITRGlobal 52 Retweets!
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Feedback from our VisualisationSabine Soeder
Graphic Recorder
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Viljar LubiSME Envoy, Estonia