SMBC Overview presentation

Verve Social Media Boot CampSeptember 23, 2011

Friday, September 23, 2011

Making the business case for social media.... Responding to your (boss’) biggest objections


Objection #5These social media tools are just a fad. Why spend the time/money?


http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html




People Creating: blogs

People Connecting: social networks

People Collaborating: wikis

People Reacting: forums, ratings and reviews

People Organizing Content: tags


Objection #4: Social media is

great for companies

trying to reach teens... but our

customers aren’t using it.


The average age of users on every

major social network... over 35.

Women outnumber men on nearly every social network and social media site.


The Marketing Funnel


Objection #3:People hide behind

social media as a tool to be mean,

rude and critical of our organization.


You’re right! And they are going to complain whether you are listening and responding or not.

Social Media is a Convergence of PR, Marketing and Customer Service


Objection #2: It takes too much time & staff expertise that we

just don’t have. Friday, September 23, 2011

get training, get help, dedicate resources and commit


What not to do: - Don’t hand your social media over to an intern - Don’t be afraid to try stuff out - Don’t jump in without trying it for yourself with personal accounts first.


Objection #1: You can’t measure social media, so how will we know if it’s worth the time/

money/effort/angst?


The Trinity of Measurement

InterestAttitudes

ActionFriday, September 23, 2011

Resources.

4: http://www.forrester.com/Groundswell/ladder.html, http://www.coneinc.com/content11825: http://www.forrester.com/Groundswell/ladder.html 6: http://www.forrester.com/Groundswell/profile_tool.html8: http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/ 11: http://www.twitter.com/amazinggoop 16: http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the-effectiveness-of-social-media 20: http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/


http://www.forrester.com/Groundswell/ladder.html


http://www.coneinc.com/content1182






http://www.forrester.com/Groundswell/profile_tool.html

http://www.forrester.com/Groundswell/profile_tool.html

http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/

http://www.briansolis.com/2009/10/in-world-of-social-media-women-rule/

http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/




http://www.twitter.com/amazinggoop

http://www.twitter.com/amazinggoop

http://www.slideshare.net/kamichat/prove-it-tools-and-techniques-to-measure-the-effectiveness-of-social-media




http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/

http://www.techcrunch.com/2009/07/20/the-most-engaged-brands-on-the-web/

SMBC Overview presentation

Technology

Transcript of SMBC Overview presentation