THE FOUNDATIONS OF SOCIAL MEDIA

FOR JEWISHEDUCATORS

Social Media Boot Camp

for educators

• Wed, Nov. 28, 1-2pm ET Facebook for Community Building

• Thur, Dec. 13, 1-2pm ET Social Media Policies & Guidelines

• Tue, Jan. 15, 1-2pm ET, Parent Engagement

• Wed, Jan. 30, 1-2pm ET, Content Curation & Creation

• Wed, Feb. 13, 1-2pm ET, Using Photos and Video

• Wed, March 13, 1-2pm ET All About Mobile

• Wed, April 10, 1-2pm ET, Digital Citizenship

https://www.facebook.com/groups/darimeducators/

Tweeting?

Use

#JED21

Our handle:

@darimonline

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversationrather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

Attention Economy

Be Social

Add Value

Be Real

Strengthen the Network

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2

Listen

And…

Temple Israel, Memphis Facebook Page

… Be Social

Temple Israel, Memphis Facebook Page

#3:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

Your Unique Value

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it

Personal

#5 STRENGTHEN THE NETWORK

Unaffiliated but strongly

connected. Prospects!

Affiliated, but not well

connected to the

community as a whole.

At risk for dropping

dropping out at key moments,

& good focus for engagement.

These are your

80/20 people:

Mavens and

Connectors

More effective at

Expanding our

Reach than the

“institution”.

Circle represents

current “community”,

the tight(er) inner

network.

In general, the thicker the interior network,

the stronger the community.

Use Networks Smartly

Families,

and parenting,

are changing.

Smart Use of Social Media

1.PEOPLE: Identify audience(s)

2.OBJECTIVES

– What are you goals and objectives for this audience?

– What are your audience’s goals?

3.What is the STRATEGY to reach these goals?

4.Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

Social Media Boot Camp

for educators

• Wed, Nov. 28, 1-2pm ET Facebook for Community Building

• Thur, Dec. 13, 1-2pm ET Social Media Policies & Guidelines

• Tue, Jan. 15, 1-2pm ET, Parent Engagement

• Wed, Jan. 30, 1-2pm ET, Content Curation & Creation

• Wed, Feb. 13, 1-2pm ET, Using Photos and Video

• Wed, March 13, 1-2pm ET All About Mobile

• Wed, April 10, 1-2pm ET, Digital Citizenship