SMB26 - Turning Advertisers into Content Creators
8
turning ADVERTISERS into CONTENT CREATORS #SMB26 @brianbab21 @diginfgrp
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Slides from Brian Babineau of Digital Influence Group for Social Media Breakfast Boston #26 -- "The New Rules of Content Marketing". Fellow speakers includedBob Collins, CC Chapman, co-author of "Content Rules", Joe Chernov of Eloqua and Rachel O'Connell of Constant Contact.
Transcript of SMB26 - Turning Advertisers into Content Creators
![Page 1: SMB26 - Turning Advertisers into Content Creators](https://reader033.fdocuments.in/reader033/viewer/2022061214/547e15e05906b5ba718b462a/html5/thumbnails/1.jpg)
turningADVERTISERS
into
CONTENTCREATORS
#SMB26@brianbab21
@diginfgrp
![Page 2: SMB26 - Turning Advertisers into Content Creators](https://reader033.fdocuments.in/reader033/viewer/2022061214/547e15e05906b5ba718b462a/html5/thumbnails/2.jpg)
What really matters to them?
How do we get invited in?
Where do the go and what do they do?
Embrace the “People’s Agenda”
![Page 3: SMB26 - Turning Advertisers into Content Creators](https://reader033.fdocuments.in/reader033/viewer/2022061214/547e15e05906b5ba718b462a/html5/thumbnails/3.jpg)
Be a Generous Brand
Love your audience
Start simply
Start with “Value”
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Use media differently
Be Creative to Drive Scale
Be everywhere
Strive for social impressions
![Page 5: SMB26 - Turning Advertisers into Content Creators](https://reader033.fdocuments.in/reader033/viewer/2022061214/547e15e05906b5ba718b462a/html5/thumbnails/5.jpg)
Do people like it?
Do they feel differently?
Are we driving business?
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Establish Your Metrics
![Page 6: SMB26 - Turning Advertisers into Content Creators](https://reader033.fdocuments.in/reader033/viewer/2022061214/547e15e05906b5ba718b462a/html5/thumbnails/6.jpg)