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smashburger Overview

Q4 2013

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Creating The #1 Better Burger Brand by

Becoming Every City’s Favorite Place for Burgers

Consumers

Operators

Shareholders

“Top” Business Model

Simple To Operate Unmet Consumer Demand

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Experiencia de los Socios de Franquicia

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smashburger At A Glance Our Business

Fast Casual, Better Burger

Almuerzo (55%), Cena (45%)

~$9 Average per Person

Our Restaurant

Modern Décor, High Energy

180 - 220 Metros cuadrados

Booth & Flexible Seating (40 - 70 Sillas)

Nuestro Menu

100% Certified Angus smashburgers

smashfries, Haystack Onions, Veggie Frites

Häagen-Dazs® Shakes & Floats, Beer and Wine

chicken, dogs & Signature Salads

Regionalized Menu Items

Our Service

Counter Ordering, Table Service

5 - 6 Minute Ticket Times

20 - 25 Minute Table Turns

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5 Year Plan – Keep Making History

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100

200

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400

Store Count

Avg

1978 1993 1993 1937 1981 1987 1986 2007Year Founded

1992 1996 1996 1955 1991 1971 2003 20081st Growth Year

First 5 Years Following First Growth Year

5yr Avg.

3yr Avg.

1987

1971

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Targeting Lifestyle With Occasions And Product

Occasions Product

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smashburger Is National And Focused Internationally

Store Count Per State:

Expected # in 2011

Open Markets

Expected Markets in 2011

Legend

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6

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9 17

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7

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2 4

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26 2

2

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5 6

9

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Legend Legend

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Smashburger Ft. Collins, CO

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Smashburger Ft. Collins, CO

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Smashburger Lexington, KY

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smashburger at Newark Airport

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New Packaging Is Working Through DCs

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Classic Smash, Haystack Onions & Shake

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Spicy Baja Burger

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BBQ Bacon Cheese with Fries

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Harvest Chicken Salad

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Sides

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