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Smartwear & Media: What I learned from working with top manufacturers
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Transcript of Smartwear & Media: What I learned from working with top manufacturers
A News Republic Presentation 2
LET’S PLAY THE DEADLIEST GAME EVER
MISSION 1 : BE DOWNLOADED DEATH RATE : 100%-30/1 500 000 = 99,998%
MISSION 2 : GENERATE USAGEDEATH RATE : 100%-12/30 = 60%
MISSION 3 : GENERATE ENGAGEMENTDEATH RATE : 100-3/12 =75%
THE APPLICATION STOREThe hero : your application
The goal : acquire 1 engaged user
FINAL SURVIVAL RATE = 0.0002% - DO YOU WANT TO PLAY ?
A News Republic Presentation 3
WHAT’S IN TO WORK WITH OEM ?
1. Guarantee Quality
2. Be first on a new device
3. Know the reality behind the myth
4. Be an OEM showcase
5. Be Preloaded: shortcut 1.5M competitors
6. Massive deployment
OEM are boostersWHAT DO YOU NEED ?
1. Top quality app
2. Be patient…very patient
3. …and then be flexible…very flexible
4. The courage to say no !
5. Scalable
6. International
A News Republic Presentation 4
SMARTWATCH B2B - Build relationships with OEM
beyond the store on their key areas of interest
- Demonstrate your KDF
B2C- Increase visibility with opinion
leaders and early adopters
- Be positioned as an innovator
- Increase usage & engagement
Gilles RAYMOND
@botulJB
www.mythoughtson.it
A News Republic Presentation 6
Appstores are deadly funnels
Sou
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