Smartsoles Presentation FINAL COPY 12-5-15
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Transcript of Smartsoles Presentation FINAL COPY 12-5-15
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SmartSolesGood for your sole
Team Truman:Mike Giampiccolo, Sammy Boyd, Helene Bosman, Erich Siebert, Emily
Peugh
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How many of you feel stressed about school, work, or your life in general?• How many of you feel stressed about your school, your job
or your life? • 4 in 10 college students feel that although it is not
constant, they’re often stressed • 1 in 5 college students say that they’re constantly stressed• Do any of these sound like you?
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SmartSoles ~ Good for your sole!
• SmartSoles – A technological advanced shoe sole insert that is a part of the wearable technology industry • Particularly the health industry
• Subset in fitness and mental health• Team Truman
• Mike Giampiccolo (CEO)• Samantha Boyd (CMO)• Erich Siebert (CIO)• Helene Bosman (COO)• Emily Peugh (CFO)
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The Problem
• No wearable technology device that deals specifically with millennials and stress • Particularly with fitness and stress for college students
• Current fitness products on the market are inaccurate • Up To 40% Inaccurate
• Bulky, unstylish• Can lead to judgement
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Market Opportunity
• 75% of millennials in the United States • 44% of millennials reported dysfunction in their lives
because of stress • 80% of all exercises are millennials • 53% of millennials are excited for innovative, wearable
technology • Where does this leave us?
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Market Opportunity
• 13.2 million college students who have varied amounts of stress • Innovators of our product ~ 330,000 college students • College Students
• Skillful with technology • High Stress levels• 27% of students active
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Market Opportunity
Customer Feedback: 1. What do you like about the product?
2. How much would you pay for the product?
20%
30%
50%
Benefits of SmartSoles
Easy to track fitness scheduling Invisible Found stress factor most important
60%
40%
Perspective Pricing
Pay 120 or higher Pay more than 150
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SmartSoles Pitch Video
https://www.youtube.com/watch?v=gdZS2T6Bcpw
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How SmartSoles solves the problem
• A shoes insert made of plastic, that is bendable but still protective of the technology inside • Our product uses an oximeter • Where can one buy SmartSoles?• It will cost...
$119.99
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The App
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How SmartSoles solves the problem
• SmartSoles Plus ~ tracks general fitness statistics • 57% of U.S. consumers are hesitant of wearables
because of lack of privatized data • Stress reduction tips and exercises • Public Settings or Private Settings
• Public ~ Compare against others in same demographic • Private ~ Private, self tracking tools
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Finance and Revenues
• Of the 13.2 Million College Students in the US, our innovators are 330,000 students
• We predict an upward trend each year in products sold and users
• Projection of $17.7 million in net profits
1 2 30
100,000
200,000
300,000
400,000
500,000
600,000
66,000132,000
528,000
Number of Users
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Finance and Revenues
• Our estimates are based off carefully calculated projections • Estimations based off of other competitors in our
industry • Number one competitor, Fitbit• 200% increase in sales between year 1 and 2• 233% increase in sales between year 2 and 3
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Bibliography• Databases: Emarkerter, Simmons OneView • Boyle, C., Kats, R., & Keating, C. “Wearables: 10 Insights on Device Adoption and Business Opportunities”. 29 Sept. 2014. Web. 30
November 2015.
• "Early Release of Selected Estimates Based on Data From the National Health Interview Survey." cdc.gov. U.S. Department of Health and Human Services, 1 June 2015. Web. 6 Dec. 2015
• Geddes, James. "Fitness Trackers Up To 40% Inaccurate: Fitbit, Jawbone, Nike, Others Tested in New Study, Which Performed Best?"Techtimes.com. 18 Jan. 2015. Web. 5 Dec. 2015.
• "Health and Wellness Technologies Used by U.S. Millennial vs. Nonmillennial Internet Users." EMarketer. 27 Aug. 2015. Web. 6 Dec. 2015
• "Millennials "Changing the Game" for Fitness Industry." Thegbrief.com. 16 Sept. 2015. Web. 6 • Dec. 2015.
• "The Future Of Wearable Technology - Adoption Issues - Apadmi."Apadmi. Web. 6 Dec. 2015.<http://www.apadmi.com/wearable-technology-trends/future-wearable-technology/