presents

A Roadshow To Success

14th October 2011, Radisson Blu Hotel, Little Island, Cork

AgendAThe workshop is facilitated by Krishna De, an award winning digital marketing, brand engagement and social media speaker, commentator and mentor. Her online education programmes covering online networking for career success, digital marketing and social media marketing are widely acclaimed.

We then have 5 local guest speakers on the topics of Facebook, Twitter, LinkedIn, Business Blogging and Multimedia, who have excelled in creating successful online strategies for their business.

9:30 a.m. Introduction & Welcome (Social Media Skillnet Representative)

9:35 a.m. 5 key steps to getting started with social media and understanding how social media can support your marketing, lead generation & sales objectives (Krishna De)

10:00 a.m. Creating a Community of Fans on Facebook (Case study: Deirdre Collins of Dees Whole Foods)

10:30 a.m. Let’s talk Twitter! (Case study: Margaret Smith of UmNumNum)

11:00 a.m. Coffee break & networking

11:30 a.m. Connecting on Linkedin (Case study: Frank Hannigan of Goshido)

12:30 p.m. Panel discussion / Q & A session

1:00 p.m. Lunch & networking

2:00 p.m. Benefiting from Business Blogging (Case study: Matt Kane of Curious Wines)

2:30 p.m. Multimedia, using online video / podcasting (Case study: Ciara Crossan of Wedding Dates)

3:00 p.m. Panel discussion / Q & A session

3:30 p.m. Action planning - developing your plan going forward (discussion session at tables)

4:00 p.m. Bringing it all together (Conference wrap-up by Krishna De)

4:30 p.m. Conference ends

Social Media Skillnet

Social Media Workshop 14th October 2011, Radisson Blu, Little Island, CorkCost is €95 per delegate. Places are limited so please book your place by completing this form and returning to contact details provided.

Name 1Name 2Name 3Name 4CompanyAddressPhone email

Alternatively, please contact...Maggie O’Brien, Network ManagerSocial Media Skillnet052 6126500 |/ 086 7776476maggie@socialmediaskillnet.com8 Sarsfield St., Clonmel, Co. Tipp

facebook.com/SMSkillnet

twitter.com/SocialSkillnet

linkedin.com/in/SocialMediaSkillnet

Social Media Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National Training Fund through the Department of Education and Skills.

(#SMARTS)

Social Media...

Krishna De (www.KrishnaDe.com) is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor. Her expertise in leveraging digital marketing and social media is featured in several highly acclaimed books and in her online education programmes covering online networking for career success and social media marketing. She consults and guides business leaders on how to integrate and leverage social media communications into their business strategy to boost their visibility, reputation and profits.

Ask Krishna your social media marketing questions at www.Facebook.com|/KrishnaDe Join her on Google Plus at www.KrishnaDe.com/googleplus. Connect with her on www.Twitter.com/KrishnaDe. Watch her social media video tutorials www.YouTube.com/BizGrowthTV

Krishna DeBizGrowthNews.com

After studying food science in UCC, Deirdre started her own business selling at farmers markets in West Cork and developed Dee’s range of healthy veggie burgers to help people get more fibre and micro-nutrients into their diets. She appeared on Dragon’s Den in 2010 . “I was a one woman show entering the Den and I can proudly say now that Dee’s is an employer of almost 10 people, not to mention the knock -on effect the business has had on the local community.” As well as supplying to chains such as Dunnes Stores, SuperQuinn, SuperValu and Tesco, she has also started exporting to the UK and Dubai and was a finalist in the Small Firms Awards this year. Her business is dedicated to improving the health and happiness of those around her by creating the finest, most naturally nutritious plant-based products. “Social Media allows us to communicate with our customers in an open and honest way and educate our communities in the field of nutrition and general health in a fun yet informative way.”

Join her Facebook community at www.facebook.com/DeesWholefoodsTalk to her on Twitter at www.twitter.com/DeesWholefoodsFind out more about Dee’s Whole Foods on www.meatfreemondays.ie

Deirdre CollinsDee’s Whole Foods

Margaret Smith runs a boutique cookery school in Ballincollig in Cork called UmNumNum. Having started her business in 2009 she found out early on how crucial Social Media was to her marketing plan and also how cost effective it can be for start-ups. A self professed technophobe, she worked hard at learning how to use and understand the intricacies of Twitter and other social media platforms. Having built a strong presence on Twitter she then followed on to complete a diploma in Digital Marketing to try to understand where Social Media fits into an overall Marketing strategy. Margaret recently took part in RTE’s Nationwide TV special on Social Media in Ireland.

Talk to Margaret on Twitter at www.twitter.com/umnumnum_corkJoin her Facebook community at www.facebook.com/UmNumNummFind out more about UmNumNum on www.umnumnum.ie

Margaret SmithUmNumNum

Frank has over 25 years experience in Media and Technology. Starting his career in traditional media, Frank worked with Kompass, Hot Press, Sunday Tribune and Examiner Publications. He joined Ireland On-Line following its acquisition by An Post and a career in technology followed with leadership roles at Net Results, Digiserve and Yougetitback. Frank has served on the boards of exciting Irish technology companies over the last decade. Working over the same period with EBRD (European Bank of Reconstruction and Development) he has advised governments and businesses on growing revenues from technology. Frank has extensive international experience bringing start-ups and established companies to international markets. Frank is a Business Graduate from Trinity College Dublin and has been a guest lecturer in UCD, DCU, DIT, CIT, LIT, UCC speaking on topics from Media to Lean Startup.

Find out more about Frank’s LinkedIn Page on www.linkedin.com/in/hanniganfrankTalk to him on Twitter at www.twitter.com/frankhannigan

Frank HanniganGoshido

A graduate of the University of Ulster (2007), Matt has been working with online wine retailer Curious Wines for over 3 years now, making a valuable contribution to the social media strategy of the business. Since publishing his first blog post in 2008, the company has picked up a silver medal for “Best in Blogging” at the 2010 Digital Media Awards, as well as managing to land the coveted Bord Gais Energy Social Media Awards “Best Blog of a Business” gong in May 2011.

Visit Matt’s blog at www.curiouswines.ie/blogJoin his Facebook community at www.facebook.com/CuriousWinesTalk to him on Twitter at www.twitter.com/CuriousWines

Matt KaneCurious Wines

Ciara Crossan started up Wedding Dates Ireland Ltd in early 2008 and participated in the Genesis programme in 2008/2009. Since Genesis, Ciara has successfully grown her internet start up company to one of the top wedding sites in Ireland and the only site to allow users to check availability for their perfect wedding date. Plans for 2011/2012 include expanding the business to the UK and adding European Venues to the site. Ciara has proven herself to be an intuitive marketeer, and has gained valuable publicity for her business, appearing on national TV including Ireland AM and Dragons Den as well as numerous radio interviews and has been featured in all of the major national media. Considerable knowledge and use of Social Media gained WeddingDates an award for Best Online PR in the inaugural Social Media Awards earlier this year.

Ciara CrossanWedding Dates

Find out more about Wedding Dates on www.weddingdates.ieVisit Ciara’s YouTube Channel at www.youtube.com/weddingdatesJoin her Facebook community at www.facebook.com/WeddingDatesTalk to her on Twitter at www.twitter.com/weddingdates

Meet the Speakers...Social Media...A Roadshow To Success

14th October 2011, Radisson Blu Hotel, Little Island, Cork

This timely event has been organised by Social Media Skillnet to address how your business can benefit from the opportunities available to us now to market our business cost effectively using social media platforms. Social Media is rapidly transforming the way businesses communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond the traditional methods of communication. Using social media allows businesses to promote their products and services, provides them with instant feedback and support, and creates an online community of brand enthusiasts. These new tools provide us with tremendous opportunities – however, many business owners are not sure how to integrate them effectively into their current marketing plans.

In such a fast moving area, perhaps you have been asking yourself how can you stay up to date with current trends and how do you determine what is the relevant approach to help us achieve our business goals? Perhaps you are already using social media in your business but are unsure how to convert the Fans on your Facebook Page or your followers on Twitter into potential customers or referral partners? Are you concerned that you are perhaps getting drawn into the social web and before you know it there goes another hour and you are concerned that you are not getting the most out of your social media marketing?

If these are some of your concerns then we hope you will join us for this conference where you will have the opportunity to hear first hand from business owners just like you who will share their insider tips and tricks to how their businesses are benefiting from integrating social media into their marketing and promotions.

What you Will learn:You will discover how to identify which social media tools might be right for your business and you will learn how to use the different tools to:• Understand how social media can support your marketing, lead generation and sales objectives• Build visibility for your business so you are no longer the ‘best kept secret’• Attract more customers• Enhance your customer service, loyalty and engagement• Increase sales of your products and services

Why Attend?

About usSocial Media Skillnet is a national, enterprise-led, training network committed to the development and delivery of social media training at a subsidised rate through availing of government funding. Staying competitive in today’s fast moving business landscape requires a solid social media strategy. In this regard, we are here to help! In response to the huge demand for training in this sector, it is our job to source and provide social media training based on your business training needs with up to 30% grant aid applied on industry prices. We also offer a number of free places to jobseekers. It is our aim to hold this roadshow in a number of locations around Ireland including Cork, Dublin, Galway, and Athlone.

Cost €95

(#SMARTS)