Smartphones, Tablets and Apps
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Smartphones, Tablets and Mobile Apps
Bob BertschWeb Technology SpecialistNDSU Ag Communication
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Pew Internet & American Life Project
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Pew Internet & American Life Project
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Pew Internet & American Life Project
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Pew Internet & American Life Project
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Mobile Content Usage3 Month Avg. Ending Sep. 2012Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens
Share (%) of Mobile Subscribers
Total Mobile Subscribers 100.0%
Sent text message to another phone 75.5%
Used downloaded apps 54.0% Used browser 52.6% Accessed social networking site or blog 39.0%
Played Games 34.4% Listened to music on mobile phone 28.6%
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Apps Are Applications
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What Makes Smartphones Smart?
• Operating system• Apps processor• Web
• Touchscreen• GPS• Accelerometer
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Operating SystemsShare (%) of U.S. Smartphone Subscribers
Sept. 2012www.comscore.com
52.5%
34.3%
8.4%
3.6%
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Operating SystemsShare (%) of Global Tablet Market
Sept. 2012Strategic Analytics
56.7%
41.3%
1.6%
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NDSU Extension
Disaster Recovery LogAndroid
Winter Survival KitiPhone and Android
Heating Fuel Cost ComparisoniPhone and Android
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What are your favorite apps?
KX Weather
Tunein radio
Songza
Google docs
Voxer
Whereamiat
Winter survival kit
Evernote
Audubon birds
Brightest flashlight
Fargo garage sales
Bubble level
Poynt
Solitaire
Potent
Waze
Runkeeper
Agrarian
Local-navigation
Urban spoon
Allrecipes
Words with friends
Dropbox
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