Smartphone Upgrades: Are Consumers Excited?

BloombergSurvey

1/27

16.80% 126

83.20% 624

Q1DoyouownaSamsungGalaxyphone?Answered:750 Skipped:0

Total 750

Yes

No

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Yes

No

BloombergSurvey

2/27

45.67% 58

33.86% 43

15.75% 20

2.36% 3

2.36% 3

Q2AreyouhappywithyourGalaxydevice?

Answered:127 Skipped:623

Total 127

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%


Extremelyl ikely

Quitel ikely

Moderatelyl ikely

Slightlyl ikely

Notatalll ikely

BloombergSurvey

3/27

3.61% 27

5.88% 44

14.04% 105

19.52% 146

56.95% 426

Q3HowlikelyareyoutoconsiderpurchasingaGalaxyS5?


Total 748

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%


Extremelyl ikely

Quitel ikely

Moderatelyl ikely

Slightlyl ikely

Notatalll ikely

BloombergSurvey

4/27

21.63% 69

20.38% 65

4.08% 13

27.90% 89

16.93% 54

9.09% 29

Q4WhatistheprimaryreasonyouwouldconsiderpurchasingtheGalaxyS5?


Total 319

Thepricecompares...

Ilikethescreensize

Ilikethescreen...

Iliketheoveralldesi...

Iprefertheoperating...

Bettercamera

0% 20% 40% 60% 80% 100%


ThepricecomparesfavorablytootherphonesI'mconsidering

Il ikethescreensize

Il ikethescreenresolution

Il iketheoveralldesignofthephone

Iprefertheoperatingsystem

Bettercamera

BloombergSurvey

5/27

13.27% 60

2.21% 10

2.21% 10

53.98% 244

28.32% 128

Q5WhatistheprimaryreasonyouwouldnotpurchasetheGalaxyS5?


Total 452

It'stooexpensive

Thescreenistoolarge

Idon'tliketheoverall...

Idon'tneedanewdev ice

Ipreferadifferent...

0% 20% 40% 60% 80% 100%


It'stooexpensive

Thescreenistoolarge

Idon'tl iketheoveralldesign

Idon'tneedanewdevice

Ipreferadifferentoperatingsystem

BloombergSurvey

6/27

6.88% 51

93.12% 690

Q6DoyouownaniPhone5C?Answered:741 Skipped:9

Total 741

Yes

No

0% 20% 40% 60% 80% 100%


Yes

No

BloombergSurvey

7/27

2.90% 20

7.69% 53

11.18% 77

14.51% 100

63.72% 439

Q7HowlikelyareyoutoconsiderpurchasingaiPhone5C?


Total 689

Extremely

Quite

Moderately

Slightly

Notatall

0% 20% 40% 60% 80% 100%


Extremely

Quite

Moderately

Slightly

Notatall

BloombergSurvey

8/27

14.80% 37

4.40% 11

3.20% 8

30.40% 76

47.20% 118

Q8Whatistheprimaryreasonyouwouldconsiderpurchasinga5C?


Total 250

Thepricecompares...

Ilikethescreensize

Ilikethescreen...



0% 20% 40% 60% 80% 100%



Il ikethescreensize




BloombergSurvey

9/27

15.98% 70

1.83% 8

3.20% 14

1.83% 8

2.97% 13

51.37% 225

22.83% 100

Q9WhatistheprimaryreasonyouwouldnotpurchasetheiPhone5C?


Total 438

It'stooexpensive

Thescreenistoosmall

It'stoolight,itfe...

Thepriceistoolow,it...




0% 20% 40% 60% 80% 100%


It'stooexpensive

Thescreenistoosmall

It'stool ight,itfeelscheap

Thepriceistoolow,itmakesitseemlikethedeviceislowerquality




BloombergSurvey

10/27

12.68% 62

87.32% 427

Q10DoyouownaniPhone5S?Answered:489 Skipped:261

Total 489

Yes

No

0% 20% 40% 60% 80% 100%


Yes

No

BloombergSurvey

11/27

0.23% 1

1.88% 8

2.58% 11

4.69% 20

90.61% 386

Q11HowlikelyareyoutoconsiderpurchasingaiPhone5S?


Total 426

Extremely

Quite

Moderately

Slightly

Notatall

0% 20% 40% 60% 80% 100%


Extremely

Quite

Moderately

Slightly

Notatall

BloombergSurvey

12/27

12.50% 5

2.50% 1

0% 0

50% 20

35% 14

Q12Whatistheprimaryreasonyouwouldconsiderpurchasinga5S?


Total 40

Thepricecompares...

Ilikethescreensize

Ilikethescreen...



0% 20% 40% 60% 80% 100%



Il ikethescreensize




BloombergSurvey

13/27

18.13% 70

1.81% 7

2.07% 8

51.81% 200

26.17% 101

Q13WhatistheprimaryreasonyouwouldnotpurchasetheiPhone5S?


Total 386

It'stooexpensive

Thescreenistoosmall




0% 20% 40% 60% 80% 100%


It'stooexpensive

Thescreenistoosmall




BloombergSurvey

14/27

3.56% 26

7.53% 55

15.89% 116

20.27% 148

52.74% 385

Q14HowlikelyareyoutopaymoreforaniPhonewithalargerscreensize?


Total 730

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%


Extremelyl ikely

Quitel ikely

Moderatelyl ikely

Slightlyl ikely

Notatalll ikely

BloombergSurvey

15/27

10.78% 79

15.42% 113

19.37% 142

17.05% 125

37.38% 274

Q15HowlikelyareyoutopaymoreforaniPhonewithlongerbatterylife?


Total 733

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%


Extremelyl ikely

Quitel ikely

Moderatelyl ikely

Slightlyl ikely

Notatalll ikely

BloombergSurvey

16/27

12.55% 92

12.69% 93

15.14% 111

16.78% 123

42.84% 314

Q16HowlikelyareyoutopaymoreforaniPhonewithmorewaterresistance?


Total 733

Extremelylikely

Quitelikely

Moderatelylikely

Slightlylikely

Notatalllikely

0% 20% 40% 60% 80% 100%


Extremelyl ikely

Quitel ikely

Moderatelyl ikely

Slightlyl ikely

Notatalll ikely

BloombergSurvey

17/27

1.09% 8

98.91% 725

Q17Doyoucurrentlyownasmartwatch?Answered:733 Skipped:17

Total 733

Yes

No

0% 20% 40% 60% 80% 100%


Yes

No

BloombergSurvey

18/27

33.33% 3

33.33% 3

22.22% 2

11.11% 1

0% 0

Q18Howhappyareyouwithyoursmartwatch?


Total 9

Extremelyhappy

Quitehappy

Moderatelyhappy

Slightlyhappy

Notatallhappy

0% 20% 40% 60% 80% 100%


Extremelyhappy

Quitehappy

Moderatelyhappy

Slightlyhappy

Notatallhappy

BloombergSurvey

19/27

66.67% 6

0% 0

11.11% 1

22.22% 2

Q19Whatisyourmainreasonforwearingasmartwatch?


Total 9

Wanttoreadmessagesfro...

Streamcallsfrommywrist

Thecoolfactor

Wanttohaveaneasierwa...

0% 20% 40% 60% 80% 100%


Wanttoreadmessagesfrommywrist

Streamcallsfrommywrist

Thecoolfactor

Wanttohaveaneasierwaytocheckthetime

BloombergSurvey

20/27

0.83% 6

4% 29

9.79% 71

17.38% 126

68% 493

Q20Howinterestedareyouinpurchasingasmartwatch?


Total 725

Extremelyinterested

Quiteinterested

Moderatelyinterested

Slightlyinterested

Notatallinterested

0% 20% 40% 60% 80% 100%


Extremelyinterested

Quiteinterested

Moderatelyinterested

Slightlyinterested

Notatallinterested

BloombergSurvey

21/27

46.55% 108

39.22% 91

5.17% 12

9.05% 21

Q21Ifyouweretopurchaseasmartwatch,whichonewouldyoubuy?


Total 232

Apple

SamsungGalaxyGear

Pebble

Other(pleasespecify)

0% 20% 40% 60% 80% 100%


Apple

SamsungGalaxyGear

Pebble

Other(pleasespecify)

BloombergSurvey

22/27

32.33% 75

13.36% 31

30.60% 71

9.48% 22

14.22% 33

Q22Whatistheprimaryreasonyou'reinterestedinpurchasingasmartwatch?


Total 232

Iwanttoreadmessages...

Iwanttostreamcalls...

Thecoolfactor

Iwanttohaveaneasierwa...

Iwanttoaccessapps...

0% 20% 40% 60% 80% 100%


Iwanttoreadmessages(email,SMS,etc.)frommywrist

Iwanttostreamcallsfrommywrist

Thecoolfactor

Iwanttohaveaneasierwaytocheckthetime

Iwanttoaccessappsfrommywrist

BloombergSurvey

23/27

47.82% 351

52.18% 383

Q23GenderAnswered:734 Skipped:16

Total 734

Male

Female

0% 20% 40% 60% 80% 100%


Male

Female

BloombergSurvey

24/27

0% 0

20.98% 154

25.89% 190

27.25% 200

25.89% 190

Q24AgeAnswered:734 Skipped:16

Total 734

<18

18-29

30-44

45-60

>60

0% 20% 40% 60% 80% 100%


<18

18-29

30-44

45-60

>60

BloombergSurvey

25/27

12.53% 90

18.94% 136

27.44% 197

15.18% 109

25.91% 186

Q25HouseholdIncomeAnswered:718 Skipped:32

Total 718

$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

0% 20% 40% 60% 80% 100%


$0-$24,999

$25,000-$49,999

$50,000-$99,999

$100,000-$149,999

$150,000+

BloombergSurvey

26/27

0.97% 7

8.55% 62

30.21% 219

32.55% 236

27.72% 201

Q26EducationAnswered:725 Skipped:25

Total 725

Lessthanhighschooldegree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

0% 20% 40% 60% 80% 100%


Lessthanhighschooldegree

Highschooldegree

Somecollege

Associateorbachelordegree

Graduatedegree

BloombergSurvey

27/27

6.32% 46

13.32% 97

14.97% 109

7.97% 58

16.62% 121

5.08% 37

7.28% 53

7.97% 58

20.47% 149

Q27Location(CensusRegion)Answered:728 Skipped:22

Total 728

NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

0% 20% 40% 60% 80% 100%


NewEngland

MiddleAtlantic

EastNorthCentral

WestNorthCentral

SouthAtlantic

EastSouthCentral

WestSouthCentral

Mountain

Pacific

Smartphone Upgrades: Are Consumers Excited?

Technology

Transcript of Smartphone Upgrades: Are Consumers Excited?