Smartphone technology
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Smartphone Technology
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Transcript of Smartphone technology
Smartphone Technology
Introduction
• What is a smartphone?• What’s their history?• What does the market look like today?• Where is the market going in the future?• What does this all mean for us?• How do we develop for these devices?• What’s our current capability?
Reference
• No widely agreed definition• Wikipedia offers us:
– “…a mobile phone that offers more advanced computing ability than a contemporary feature phone…”
– “…smartphones and feature phones may be thought of as handheld computers with a mobile telephone…”
• Most are a mobile phone• Most have Wi-Fi connectivity• Most have a large touchable screen• Most have Bluetooth connectivity• Most have a camera• Most have GPS• Most have enough processing power to be
considered an ultra-mobile computer
Common Hardware Features
• All support Apps• All have an App Store• All have a version of Angry Birds
Common Software Features
Timeline
1992
IBM Simon
1996
EricssonGS88
2001
Kyocera 6035
2002
Blackberry 5810
2007
Apple iPhone
2008
HTC Dream
2010
Samsung Omnia 7
20001997
Nokia N9000
EricssonR380
Symbian RIM
iPhone
Android
Windows Phone
Palm
AppleiPad
2007 2008 2009 2010 2011 2012 20150
200000000
400000000
600000000
800000000
1000000000
1200000000
122316000 139288000172373000
296647000
467701000
630476000
1104989000
Total Sales
Source: Gartner (April 2011)
37%
23%
16%
4%
17%
3%
SymbianAndroidBlackberryWindowsiPhoneOthers
Smartphone Market Share 2010
Source: Gartner (April 2011)
2007 2008 2009 2010 2011 2012 20150%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OthersiPhoneWindowsBlackberryAndriodSymbian
Market Share Trend
Source: Gartner (April 2011)
• Symbian will die out• Android will begin to dominate will own the
low-to-mid end market• iPhone will remain 2nd and continue to own
the high end market• Blackberry will remain 3rd and continue to
own the business market.• Windows creates uncertainty
Behind the numbers
DVD iPhone iPad0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
350000
1000000
4500000
iPad First Quarter Sales
Source: Bernstein Research (October 2010)
2010 2011 2012 20130
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
180000000
19490000
54781000
103425000
154150000
Total Tablet Sales
• Change in expectations • Shift away from websites to websites +
(complimentary) apps• 59% of smartphone users downloaded an
app this month
There’s an App for that!
iPhone Android Blackberry Windows0
50000
100000
150000
200000
250000
300000
350000
400000
366,334
310,870
25,52712,313
Total Number of Apps
May
-08
Jun-
08
Jul-0
8
Aug-0
8
Sep-0
8
Oct
-08
Nov-0
8
Dec-0
8
Jan-
09
Feb-0
9
Mar
-09
Apr-0
9
May
-09
Jun-
09
Jul-0
9
Aug-0
9
Sep-0
9
Oct
-09
Nov-0
9
Dec-0
9
Jan-
10
Feb-1
0
Mar
-10
Apr-1
0
May
-10
Jun-
10
Jul-1
0
Aug-1
0
Sep-1
0
Oct
-10
Nov-1
0
Dec-1
0
Jan-
11
Feb-1
1
Mar
-11
0
50000
100000
150000
200000
250000
300000
350000
400000
iPhoneAndroid
App Growth
87.15
7.075.78
Sales
WindowsMac OSOthers
Desktop Market Share
• Propriety IDE available (Apple’s XCode)• Development must be performed on a Mac• Objective C is programming language of
choice• App distribution is via tightly managed
iStore
iOS Development
• Learned from Apple’s “mistakes”• Open Source IDE available (Eclipse)• Development can be done on any major
desktop OS• Java (Davlik VM) is programming
language of choice• App distribution is relatively loosely
controlled
Android Development
• Years of experience keeping developers happy
• Free and propriety IDE (Visual Studio)• Development is aimed at Windows• .NET programming languages• App distribution is relatively loosely
controlled
Windows Phone Development
• Multiply development costs• Adobe Air offers alternative• Write once deploy anywhere• Adobe platform not aimed at the business
uses• Nothing stopping platforms banning it
– Apple’s already tried!
• HTML5 offers an interesting alternative
Multi-Platform Development
• Mobile applications – Bruce Power (Energy) and Transport Scotland (Public Sector)
• Smartphone applications – BMI Check-in, Mobi-ticket, Queue Measurement (all Transport)
• First iPhone app – Infrastructure Manager• First Android app – Transport Scotland• First Blackberry app – 3rd party partner
Capability
• Smartphone and Tablet signal a divergence in computing platforms
• Customer expectations are changing– Where’s the app?
• Changing technology market– Now Microsoft and Oracle but Google has
emerged as key technology vendor
• Smartphones are affecting the whole market– Improvement in mobile phone networks
Challenges
