Smartphone Research MENA
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![Page 1: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/1.jpg)
SMARTPHONE RESEARCH
Focus UAE / KSA / EGY
![Page 2: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/2.jpg)
• 45% of MENA Internet users use mobile phones to access the Internet. (50% in UAE)
• Mobiles used for email (71%), social networking (34%), news & weather (29%), sports news (29%) and hobbies (25%)
• 85% of MENA mobile Internet users surveyed have downloaded apps
• 57% of MENA mobile Internet users plan to buy a tablet device
![Page 3: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/3.jpg)
• 70% of smartphone users are likely to upgrade within 12 months
• 54% of Non smartphone users plan to get one within 12 months
• 41% of respondents in GCC own 2 or more smartphones
HIGH DEMAND FOR SMARTPHONES
![Page 4: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/4.jpg)
SMARTPHONE MODELS
![Page 5: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/5.jpg)
MOBILE BROWSER STATS UAE
![Page 6: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/6.jpg)
MOBILE BROWSER STATS KSA
![Page 7: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/7.jpg)
MOBILE BROWSER STATS EGY
![Page 8: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/8.jpg)
• 22% of people surveyed cannot confidently answer “What is 3G ?”
• 91% of people expressed a clear interest in learning more about the capabilities of phones
• 13% of people don’t know that smartphones have a chip
• 36% are not aware that chips affect phone performance
• 78% believe that the operator and network is responsible for speed and performance of phone
A QUICK SURVEY OF 117 PEOPLE REVEALED:
![Page 9: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/9.jpg)
DO YOU KNOW WHAT A SMARTPHONE IS?
96%
4%
yesno
![Page 10: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/10.jpg)
DO YOU KNOW WHAT 3G MEANS IN THE CONTEXT OF PHONES?
78%
5%
17%
yes no somewhat
![Page 11: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/11.jpg)
DO YOU FEEL YOU WOULD LIKE MORE INFORMATION ABOUT PHONES SO THAT YOU'RE NOT JUST PICKING BASED ON PRICE?
71%
9%
20%
yesnosomewhat
![Page 12: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/12.jpg)
HOW DO YOU DECIDE WHICH SMARTPHONE TO BUY?
7%
19%
40%
33%
37%
20%
telco offer
social media
tech reviews
friend recommendation
all of the above
other
![Page 13: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/13.jpg)
ONCE YOU'VE PURCHASED THE PHONES DO YOU CONTINUE TO READ THE SAME RECOMMENDATIONS AS YOU DID BEFORE GETTING THE PHONE?
34%
45%
21%
yesnosomewhat
![Page 14: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/14.jpg)
ONCE YOU'VE PURCHASED THE PHONE DO YOU PARTICIPATE IN RECOMMENDATIONS AND REVIEWS ABOUT IT TO HELP OTHERS?
23%
33%
28%
16%
yesnosomewhatnever been asked
![Page 15: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/15.jpg)
ARE YOU AWARE THAT SMARTPHONES HAVE A CHIP?
87%
13%
yesno
![Page 16: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/16.jpg)
ARE YOU AWARE THE QUALITY OF THE CHIP AFFECTS THE PERFORMANCE OF THE PHONE?
64%
36%
yesno
![Page 17: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/17.jpg)
DO YOU BELIEVE THAT THE TELCO OPERATOR AND THE NETWORK IS LARGELY RESPONSIBLE FOR THE PERFORMANCE OF YOUR PHONE?
51%
22%
27%
yesnosomewhat
![Page 18: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/18.jpg)
IF YOU HAVE A WORK BB ARE YOU STILL INTERESTED IN OTHER SMARTPHONES?
66%
20%
14%
yesnosomewhat
![Page 19: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/19.jpg)
REFERENCES
REFERENCES
![Page 20: Smartphone Research MENA](https://reader033.fdocuments.in/reader033/viewer/2022061115/5459772bb1af9fc0638b584c/html5/thumbnails/20.jpg)
• Survey sent out on smartphones via this link http://www.surveymonkey.com/s/ZY7TBTS
• N-118
• Mobile Browser stats taken from http://gs.statcounter.com/
REFERENCES