Smartphone Advertising Perception Scale
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Transcript of Smartphone Advertising Perception Scale
Employee benefits survey
Smartphone Advertising Perception ScaleRespondent Number(For Official Purpose)
I am a student of University Business School, I am conducting a study on consumer perception towards mobile advertising among smartphone users in Panjab University. The questionnaire shall take only 2-3 minutes of your precious time. Any information you provide will be solely used for academic purposes and the confidentiality of the same will be maintained at all times. We thank you for your time and co-operation.Do you use a smartphone, phone having ability to connect to internet and download apps (a) Yes (b) No StatementSAANDSD
Entertainment
I feel that receiving mobile advertisements is enjoyable and entertaining.
I feel that receiving mobile advertisements is pleasant.
Informativness
I feel that mobile advertising is a good source for timely information.
Mobile advertisements provide the information I need.
Irritation
I feel that mobile advertising is irritating.
I feel that mobile advertisements are almost everywhere.
Contents in mobile advertisements are often annoying.
Credibility
I use mobile advertising as a reference for purchasing.
I trust mobile advertisements.
Attitude
Overall, I like mobile advertising.
Behaviour
What do you do when you receive a mobile advertising message? (Tick any one of following)
1Ignore it completely
2Read it occasionally
3Read it after accumulating too many of them
4Read it when I get time
5Read it right away
How much do you read the mobile advertising messages you receive? (Tick any one of following)
1Not at all
2Read about a quarter of a message
3Read about half of a message
4Read about three-quarters of a message
5Read the whole message
Intention
I am willing to receive mobile advertisements: (Tick any one of following)
1less than one message a day
2two messages a day
3three messages a day
4four messages a day
5unlimited messages a day
Legend SA Strongly Agree | A Agree | N Neutral | D Disagree | SD Strongly Disagree
Personal Details
AgeBelow 18 Year18 24 Years25 30 Years31 35 Years36 41 Years41+ years
Tick for Age
GenderMaleFemale
Tick for Gender ->
Highest QualificationDoctoratePost Grad.GraduationSenior SecondarySecondary
Tick here ->
Household Income (Family)NilBelowRs. 90,000Rs. 90 Thousand Rs. 2 LacRs. 2 Lac Rs.10 LacAbove Rs. 10 Lac
Tick here ->
Other Information
1. Name - _______________________________________________________________2. Email ID _____________________________________________________________3. Phone Number - ________________________________________________________
Above questionnaire is reproduced from following studies Ume-Amen, M. (2010). INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS. IJCRB July Edition Vol .2, No. 3.Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78.