SmartMobil 2015 - Andras Sipos
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Wearables and iBeacons - a marriage for e-commerce Andy Sipos SM 2015
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Transcript of SmartMobil 2015 - Andras Sipos
Wearables and iBeacons - a marriage for e-commerce
Andy SiposSM 2015
Who am I?
E/M-CommerceAvailable everywhere
On every surface
Combination
iBeacon
Tour guide with mobile
Location based interaction
Coupon referral
Go, visit McDonald’s
The message comes when there is interest
In store shopping
Feedback
Help decision making
Save time
Save money
Control/coupon - Where do I go
Make products available, when not in stock
Online and offline commerce is complementary
mobile experiences are extending into wearables
virtuality and reality connected even more
Brief interaction
Fitness tracking
Heart rate
Sleep
Fat burning
Even more connected and targeted
Pharmaceutical
