Smarter ReachComplete Marketing Solutions

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"Many thanks Smarter Reach forour new website and rebranding -

you made the p rocess reallyseamless and it helped that you

have a good understanding of education"

Louise Ling, SEND Teaching School

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Smarter Reach offers specialist marketing and

digital services to schools and educational

organisations across London, the South East

and surrounding areas. Our portfolio of

products and services includes everything a

school could need to market itself both through

traditional and digital media. From designing and

producing your school’s prospectus to building and

managing your website and social media, Smarter Reach

packages provide the complete service.

Smarter Reach is different to other agencies. Directors, Vicky and Ana are marketing specialists

and importantly, also parents, who have experience of OFSTED and working in schools

and other educational establishments. They believe in delivering only the best,

whether that be a banner to advertise an open day or a fully functional website,

optimised for online searches.

Vicky and Ana use their combined experience and

skills to provide a service that is tailored to your

needs, at a reasonable price. Working with

Smarter Reach gives you the experience of

having another member of staff working on your

team, but without the associated costs!

We are proud of the marketing expertise that we offer to

schools and are confident that we offer an unparalleled

level of service.

AboutSmarterReach

To find

out more about

marketing your school

through the many

traditional and digital

marketing channels,

contact us today.

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The majority of searches for a

product or service begin online,

many of them on a mobile device.

School searches are no different.

Parents who are looking at schools for their children may

already have an opinion about your school, picked up from

conversations with parents or representations through the media.

Their next step will be to

consult with Google! At this

point, it is imperative that your

website presents an impression of

excellence, highlighting your school’s

strengths and unique character.

Your online presence is at least as important

as the welcoming nature of your school site and the

accuracy of the information in your school prospectus.

We have a highly skilled and experienced team, led by our Design Director, Ana, who not only build

mobile responsive websites with great functionality but also offer a whole host of digital solutions,

including:-

Website build and optimisation Social Media Email marketing

Digital Brochures Content marketing Online Display advertising

Our team will advise you of the best marketing solutions for your school, then carry out the work required.

From producing a digital banner advertising an open day to planning and executing an entire digital strategy,

your school will be in safe hands.

Websites and digital mediaincluding social media

Only if a prospective

parent is satisfied by

what he or she reads

online, will they progress

to the next level… a visit

to your school.

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“Extremely professional,reliable and a pleasure to do

business with...”

Mrs. M Martin, HeadteacherColoma Convent Girls School

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We researched widely and gota number of quotes, but none

of them compared to theoffer from Smarter Reach.

Tim Rome, Woodcote Primary School

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Before the evolution of online marketing, the image of your

school was portrayed through your logo, prospectus, signage and

newspaper or magazine adverts. These were the staples of

marketing for any establishment and are still an important part of

the marketing mix today. Smarter Reach is able to cater for all forms

of marketing from the traditional to the digital brand that represents you.

Whether you need help with a small element of your marketing plan, or a complete

solution, Smarter Reach can tailor a bespoke campaign for you.

Other Services

TraDiTiOnal MarkETing

Prospectus Design and Print

newsletter Design and Distribution

Open Day advertising

logos, Branding and Stationery Design

Press Strategy Design and Delivery

Promotion Strategy Design and Delivery

Photography

recruitment advertising

Print adverts and Signage

Branded Merchandise

Digitalisation of Forms

advertising

DigiTal MarkETing

Website Design and Management

Social Media Management

Promotional Videos

Digital Prospectus

Online advertising

Email Marketing

Content Creation

Search Engine Optimisation

Daily, Weekly & Monthly analytics

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Videos are an effective and accessible way for schools to market

themselves. A video can be used across all digital channels,

embedded in your website or included in your email marketing

campaign. Videos convey far more than pictures and images.

They show prospective parents your facilities, staff and children

at work and give an accurate representation of your school’s

values and its character. They are easy to share using social

media platforms such as Facebook, Google+ and LinkedIn. A

video is far easier for busy parents to consume than a lengthy

and wordy prospectus.

A professionally scripted, well-presented and expertly edited

video of the right length is key. It must be long enough to deliver

key information effectively but short enough to guarantee the

attention of the viewer.

Promotional Videos “If a picture is worth athousand words, a videosays it all”

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“I really love the filming. Thesensitive way that the children havebeen viewed is fabulous. I showedsome of the staff and they are sothrilled with what you haveproduced. The teacher in the SENnursery had tears in her eyes!! Thankyou for what you have done.”

Gillian Gandolfo, Headteacher, Gilbert Scott Primary

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Smarter Reach was founded in 2014 by

Directors Ana Gracey and Vicky Burley after

they collaborated on a project together, having

worked individually with different skills in

marketing for many years. Their complementary

expertise, quality of work and a solid commitment

to providing an excellent service, gave them the tools they

needed to set up a business providing effective marketing

services to schools and educational establishments.

The name? Well that’s easy to explain.

AboutSmarter Reachfounders

MS

AR

T

Specific

Measurable

Achievable

Relevant

Time-boundWe are thrilled with our newwebsite. Vicky and Ana took thetime to understand our ethos, andtailored a site that reflects theachievements of our students andthe unique features of our school.

Annie Hills, School Business Manager, Clifton Hill School

Blank page / graphic / “call to action”

“As former school employees and parents

ourselves, we understand the needs of your school and the input

required to deliver a successfulmarketing project. We will execute

your plan with minimal fuss withoutdrawing on your valuable time and

resources.”

Managing DirectorVicky Burley

“We offer complete management of allprojects undertaken. When you work with

Smarter Reach it is like having a member ofstaff acting on behalf of your school

without all the costs but with the school’s best interests in mind.”

Director of Digital and DesignAna Gracey

Contact

info@smarterreach.co.uk

0800 240 4526

www.smarterreach.co.uk

“Proactive and creative thinkerswho understand the pressures of

the school environment andwork to provide hassle free

solutions to all of our marketingand promotional needs.”

Mr A Crofts, Principal, The Quest Academy

Smarter reach have provided uswith an excellent service. Thecompliments on the quality ofmy website are ongoing!

Ms K Campbell, Headteacher,Rushy Meadow Primary School