LEVERAGING DIGITAL MARKETING AND SOCIAL

MEDIA

Event Date: 13-15 Apr 2011

Location: Amsterdam, The Netherlands

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Our world is becoming

INSTRUMENTEDWe now have the ability to measure, sense and see the exact

condition of everything.

Our world is becoming

INTERCONNECTEDPeople, systems and objects can communicate and interact with

each other in entirely new ways.

Virtually all things, processes and ways

of working are becoming

INTELLIGENTWe can respond to changes quickly and accurately, and get better

results by predicting and optimizing for future events.

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Customer

Experience

Marketing

Processes

Customer

Data

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Sources: ROI Research for Performance 2010, Yankelovich,

2010 IBM CEO Study

January 2009 “Marketing Technology Adoption 2009”, Forrester Research23

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Visit us at TheCMOSite.com

connect with me through

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