1. 22nd 24th November 2012, JaipurSmarter Computing in a New Era of ITDr. Gururaj Rao IBM Fellow & Vice PresidentIBM Systems and Technology Development Lab, India, South Asiahttp://bit.ly/Imperatives

2. Opening video Predictive Policing (:30)http://youtu.be/_ZyU6po_E74http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 3. In a new era of IT, industries are being redefinedby an ability to process unlimited volumes and types of data 1 trillion5.6 billionconnected personal devicesdevices sold by 2015 in 5 years Law Enforcement 90%of worlds10,000 Fraud data created messages Prevention in pastper second 2 years Traffic Control800% unstructured 2.5 exabytes data growth of data in nextcreated daily 5 years Bankinghttp://bit.ly/Imperatives22nd 24th November 2012, Jaipur 4. Big Data: Why we must move to a new era of computingData is growing at an astounding pace but Big Data is not just about volume9000Terabytes to Streaming data,exabytes of milliseconds to Sensorsexisting datarespond & Devicesto process Volume in Exabytes6000 VolumeVelocity Social Media VoIP Structured, Variety unstructured, text, multimedia3000 Enterprise DataVeracity Uncertain, 2010 2015inconsistent,ambiguoushttp://bit.ly/Imperatives22nd 24th November 2012, Jaipur 5. There are clear challenges for CIOs and IT leaders Explosion of data How to manage data explosion to spot trends,450 billion online business transactionspredict outcomes and take meaningful actions?per day by 2020Inflexible IT infrastructures How to manage inflexible, siloed systems andOnly 1 in 5 businesses can allocatebusiness processes to improve business agility?more than half their IT budget to innovationEscalating IT complexityHow to manage IT costs and complexity while 23% of worldwide IT projects are speeding time-to-market for new services?both over budget and behindscheduleSources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBMhttp://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 6. Video Smarter Cities Riohttp://bit.ly/Imperatives http://www.centerline.net/review/#/3697_RIO_HD 22nd 24th November 2012, Jaipur 7. Smarter Computing is how you succeed in this new eraThe IT infrastructure that enables a smarter planet Managed withcloud technologies Harness all theavailable Information:Simplify IT: 89% of CEOs want60% of CIOs plan to use cloud technologies andbetter insight via business55% of business executives believe cloud intelligence and analyticsSmarterenables business transformationComputingDesigned for dataDrive greater performance andimprove IT economics:Tuned to the task CIOs can reduce total costper workload up to 55%with optimized systems and allows enterprises to do more with less Source: IBM studies of CEOs and CIOs http://bit.ly/Imperatives22nd 24th November 2012, Jaipur 8. Optimized Systems Address the Unique Needs of Specific Workloads Domain KnowledgeWorkload characteristicsInterdependencies Architecture options SoftwareApplications Stack integrationMiddleware Middleware tuned for hardware Integrated management across Operating Systems architectures Inter-Micro-processor connect coresCachesI/O HardwarePackageMulti-core architectures Advanced threading SemiconductorsLow latency http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 9. Clients require a range of workload optimized systems Client-built withIntegrated,Optimized Components Optimized SystemsAppliancesExampleIBM DB2 & WebSphere on IBM IBM Smart AnalyticsIBM Netezza TwinFin Power Systems System& IBM DataPowerNeed flexibility to deploy Requires moderate Flexibility not required multiple workloads offlexibility to tune small need high performancedifferent types - e.g.,number of workloads atCharacteristics data management, e.g., data management low cost for a specificmessaging, web facingand analytics workloadhttp://bit.ly/Imperatives22nd 24th November 2012, Jaipur 10. Todays challenge: Time spent tuning general purposecomponents Design/DeployManage/MaintainGeneralCustomPurpose BuiltComponents System http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur10 11. PureSystems solution: Simplifying the entire IT project lifecycleReduced Time, Cost and RiskDesign Deploy Manage Maintain Expert Integrated System http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur11 12. IBM PureFlexExpert integrated infrastructure systemDelivers Smarter Computing throughUp to 2Ximprovementin systemBuilt-in Expertiseutilization Infrastructure patterns Built-in security Virtualization expertiseIntegration by DesignUp to 75%lower Scale-in designsystems costsover 3 years Integrated Cloud technology Future technology upgradeabilitySimplified ExperienceUp to 70% Single pane of glass managementfastersetup time Open choice (architectures, OS, hypervisors) Tens of thousands of applications (Power and x86)Estimated Results. Results will vary depending on customer environment. http://bit.ly/Imperatives22nd 24th November 2012, Jaipur 13. PureSystems simplify each phase of the systems lifecycleStreamlined:Accelerated:Simplified: Integrated: Pre-integrated, pre-System Up and Dynamically scale to Single support number tested, ready to runrunning in hoursmeet changingSystem level updates Optimized Easily deploy new demand and upgrades configurations with highapplication and dataAutomatic failover and Simplified problem availabilityserviceshigh availabilitydetermination Single part to orderRapidly replicate Fully integrated environments formanagement development and testhttp://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 14. Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades ofclient and partner engagements that are captured, lab tested and optimized into a deployable formWhat is a Pattern? The pre-defined architecture of an application For each component of the application (i.e. database, webserver, etc) Pre-installation on an operating system Pre-integration across componentsMonitoringLifecycle Pre-configured & tuned Management Pre-configured Monitoring Pre-configured Security Lifecycle Management In a deployable form, resulting in repeatable deploymentwith full lifecycle management Delivering superior results: Agility: Faster time-to-value Efficiency: Reduced costs and resources Simplicity: Simpler skills requirements Control: Lower risk and errorshttp://bit.ly/Imperatives22nd 24th November 2012, Jaipur 15. Three ways to get the value of patterns of expertiseCapture your own expertise:Add third-partyImage Construction & Composition Toolapplication patterns of allows you to create your own customexpertise virtual imagesPattern Development Kit allows you tocreate your own virtual applicationpatterns.Capture existing expertise for operatingsystem and middleware installationDynamically combine pre-definedcomponents to build new image packagesCreate a standard VM format in OpenUse IBM patterns of Virtual Formatexpertise throughoutthe systemCapture 80% of todays workloads http://bit.ly/Imperatives22nd 24th November 2012, Jaipur 16. The broadest open ecosystem. Runs tens of thousands of existing POWER and x86 applications Over 191 optimized solutions from 170 leading partners ISVs transforming their business model to cloud http://bit.ly/Imperatives22nd 24th November 2012, Jaipur16 17. Computing for the new era of IT must scale-inWith integrated compute, storage, networking, management and middlewareInfrastructure Components Integrated InfrastructureApplication PlatformData Platform Delivering Infrastructure Services Delivering Platform Services Delivering Data Services Next Generation Blade http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur17 18. for TransactionsOptimized system deliveringdata services for transactionsfor AnalyticsOptimized system delivering data services for analyticsfor Operational AnalyticsOptimized system delivering data services for operational analyticshttp://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 19. Storage for Workload Optimized Systems Storage to match the requirements of the workload Production Data Archive and RetentionCost and Scale to match workloadPolicy-based data protectionAvailability and protection Low long-term total costsSimplified administration Easy migration and retrievalTransaction Processing Analytics and Highand Database Performance ComputingHigh Transaction RatesHigh Quality of ServiceOperates on data copiesLow RPO, RTO Sequential accessResiliency and SecurityHigh throughputBusinessWeb andApplicationsCollaborationDatabase orientedFile OrientedQuality of Service Replicated data Throughput-orientedLow RPO, RTO Scale Out CapableLarge Memory Footprint Lower Quality of ServiceResponsive Infrastructure Archive and Retention Systems require Low Cost/Ease of Use to be effective in storing and Production Systems require Storage Optimization toprotecting data throughout its useful life match scale, cost, and management objectives http://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 20. Introducing IBM Smarter Storage for Smarter Computing Manage cost andcapacity growthImprove performance Increase information and productivity access and improveROIhttp://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 21. Smarter Computing is how you succeed in this new eraDesigned for data Managed with cloud technologiesTuned to the task InfoSphereIBM Streams/ Big Insights /SmartCloud Identity Insight Entry Storwize V7000 Unified with Easy TierPureSystems Active Cloud EngineDB2 Analytics Accelerator IBM Watson IBM Service Optimized for IBM Systems Delivery Managerhttp://bit.ly/Imperatives22nd 24th November 2012, Jaipur 22. Leading IT Organizations Are Engaging with IBM to Succeed in the New Era ofSmarter ComputingOur approach is inclusive no rip and replace IBM can deliver experts and expertise requiredIBMers are extending our portfolio to address the biggest challenges in computer scienceProven innovator for 100 yearsSource: IBM Investor Relations*IBM Systems & Technology Group Finance, **IBM Software Group Financehttp://bit.ly/Imperatives 22nd 24th November 2012, Jaipur 23. http://bit.ly/Imperatives9/5/1222nd 24th November 2012, Jaipur