Smart Watches
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Transcript of Smart Watches
Smart Watches
Zahid Ghadialy CTO, eXplanoTech & 3G4G Blog
@zahidtg Date: 27th Mar. 2014
About eXplanoTech
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The Breguet No. 160, or Marie Antoinette is arguably the most expensive watch in existence. Commissioned for the then Queen of France, It took about 45 years to complete and neither Marie Antoinette or Breguet himself lived to see its completion. Super advanced for its day, it pretty much did everything known to man at the time.
Roughly valued at $30 million
Random Fact #1: The most expensive watch (probably)
3
‘Fictional’ Smartwatches
4
Knight Rider (1982): The watch let Michael Knight talk to his car and give instructions
Futurama (1999 - ongoing): According to the Futurama wiki, Leela's wristband has at least seven functions: a communicator, reattach Fry's nose, Tetris, telling whether or not the
Omicronian young are edible, a tracking device receiver, a tissue dispenser, a laser
and, of course, Pong.
Johnny Sokko and His Flying Robot (1967): The watch let Johnny control and instruct a big flying robot
Star Trek (1966): The watch let Captain James T. Kirk communicate with the ship and get information
‘Real’ Smartwatches
5
Fossil Palm PDA watch - 2003
Casio AT-550-7 - 1984
Casio C-80 Calculator Watch - 1980
LG GD-910 Wristwatch Phone – 2009 1.4” touchscreen, 3.5G, Video Calling Speech dialling, Text to speech
Microsoft Spot Watch – 2000 Alerts only, using FM sidebands
Not only do the hourglasses have to be perfect - but the grains of sand all have to be of equal size so they move through the hour glass the same way. Therefore Rolex took their high standards and consistency and decided to get into the sand making business. At first it started as an art project, but it later developed into a business.
Source: Oh Gizmo!
Random Fact #2: Rolex’s most successful product
The market for smartwatches is expected to be $6B out of $60B by 2018
Source: Business Insider
Smartwatch forecast
Men often wear Luxury watches as a jewellery. The typical price of a luxury watch is between $3,500 to $55,000.
The luxury watchmakers are as of present not interested in the smart watch concept as it may dilute their brand
Source: Reuters
Random Fact #3: Smartwatches are not Luxury watches
Cut down version of your phone
An App on your phone
Complements your phone
Adds functionality to your phone
According to Wikipedia: A smartwatch or smart watch, is a computerized wristwatch with functionality that is enhanced beyond timekeeping, and is often comparable to a personal digital assistant (PDA) device...Some smartphone models, (also called watch phones) feature full mobile phone capability, and can make or answer phone calls.
What is a Smartwatch?
Based on books and presentation by Tomi Ahonen with additional information from eXplanoTech
Task Times
30 minutes 3 minutes 30 seconds 3 seconds
PCs/Laptops Tablets Mobiles Smartwatches
Planned use Planned & Unplanned Unplanned use Unplanned use
Sitting Sitting / Standing Standing / Walking Walking
Booked time Sudden time In Hurry Alerts
Creating info Modifying Info Consuming Info Notification of Info
Focussed task Multi Tasking Multi Tasking Multi Tasking
Emails, Work, Presentations, Coding
Social Media, Video, Music
Calls, SMS, OTT Information Recording, Alerts, Notifications, Calls and maybe Health monitoring
Is it a ‘need’ or a ‘fashion statement’
Is it a ‘must have’ or ‘good to have’
What problems will it solve
Are there alternative solutions
How important is the form factor, design, colour.
What about connectivity
Power requirements
Security aspects
Personalization
Questions for the case study
If its available, I will take it
* Most common answer
I want notifications, information,
maps, details, voice guidance and everything
else possible
I want notifications
without having to look at my
phone
I want a watch that can monitor
my health, heartbeat, blood
pressure, etc.
I want a reminder when
to get off
I want to know if someone is
trying to steal my phone or
other belongings
I want to be able to find out where my
kids are and be able to track them and message them
when needed
I would love to have a voice guidance to
guide me to my destination
Flaws
They are easy to lose
They break
They’re not waterproof
They’re a pain to sync with your smartphone
The battery doesn’t last long enough
They’re ugly
They’re uncomfortable to wear
They provide no material benefit
Source: Endeavour Partners – research about fitness bands
BEWARE! 50% users lose interest within 18 months
Source: Tech Radar
Most people would choose only one product
Source: The Guardian
There is no second chance
Top 3 Most Popular Smartwatches
Good points
Solid with great look and feel
Touch screen
1.9MP Camera
Speaker/Mic for calls
1.6” super AMOLED display with 320x320 resolution
Samsung Galaxy Gear
Bad Points
Pricey ($299 / £250)
Big and chunky
Works with only selected Samsung mobiles
No app store
Battery life poor (24 hours)
Difficult to pair with devices
Cant read emails / facebook status on the watch
Nothing special, novelty wears off quickly
Good points
Reasonably priced ($199)
Always on display
Attractive fit and finish
Water resistant
Long battery life
Micro USB charging
Sony Smartwatch 2
Bad Points
Low resolution display
Clumsy interface and setup
Android only
Slow, lots of lag
Apps not consistent
Pebble – The most successful smartwatch
Good points
Cheap, $150 & $250 for steel
Waterproof
Unbreakable / Scratchproof Gorilla glass
In Plastic and now also in Steel casing
Good battery life
Works with iOS and Android
New Appstore with loads of Apps
Pebble Smartwatch Review
Bad Points
No Touchscreen
Limits on Multi-tasking
Bluetooth 2.1 connectivity
Black and white screen
Battery life (2-3 days) not as long as advertised (7 days)
Source: http://toddham.com/blog/iwatch-concept/
The iWatch Concept
Smartwatches from Mobile World Congress #MWC14
Via Ben Wood (@benwood) on Twitter from #MWC14
Omate TrueSmart
Via Ben Wood (@benwood) on Twitter from #MWC14
Creoir – Ibis Dual Face Smart Watch
Via Ben Wood (@benwood) on Twitter from #MWC14
Olympia Bi Watchphone is €79
Via Ben Wood (@benwood) on Twitter from #MWC14
Huawei Talkband B1
Via Wearable Technologies (@WearableTech) on Twitter from #MWC14
Talkband B1 – Smartband + Bluetooth Headset
Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Sony Smartwatch
Via Yodel Mobile (@yodelmobile) on Twitter from #MWC14
Sony SmartBand & SmartWear
Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear Fit
Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear and Gear Fit
Via Ben Wood (@benwood) on Twitter from #MWC14
Samsung Gear wins official GSMA Award
“Many wearable devices will have their five minutes of fame at shows like CES before disappearing into
oblivion.“ - Ben Wood, CCS Insight's chief of
research
There is definitely a demand and an appetite for the Smartwatches
Very important to do them right on the first go
Conclusion
Must have Good to have Added Advantage
OS Neutral Camera Waterproofed
Apps, App Store Touchscreen Colours/Finish
Ease of use Speaker, Mic. Colour screen
Ease of connectivity Ability for calls Big display
Water Resistance Long battery life High resolution