Smart TV USA - Final Brochure

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Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms • Win the battle for the audience: Make the most of premium content through strategic partnerships, companion apps and social integration to retain and engage today’s TV audience • Survive the colliSion betWeen content & technology: Effective strategies to seamlessly integrate OTT content with linear broadcasts to maximise viewer engagement and retention • tv everyWhere and Second Screen monetization StrategieS: Discover how best to control content across multiple devices and the latest DRM tools for “on-the-go” delivery • the imPortance of Search: Hear how to ensure viewers can find what they want to watch... and understand the solutions that make it easy to search for content • Smart advertiSing: Recapture advertising dollars by enabling highly effective brand advertising across multiple screens Studios, broadcasters and TV platforms discuss winning strategies for content distribution, social innovation and multi-screen experiences for maximum viewer engagement It’s a battlefield out there! The rise of OTT content, multi-screen companion experiences and “on demand” services have challenged traditional TV – players across the ecosystem are in a fight for audiences! Smart TV Summit USA 2012 June 6-7, 2012, San Francisco OPEN NOW! FOR THE FULL SUMMIT PROGRAM! This is San Fran’s only summit focused on how content and technology can best come together to maximize viewer engagement across connected devices! The conversation starts here You know that the future of TV hinges on content and technology coming together to create compelling viewer experiences. That’s why the Smart TV summit is all about: Delivering an effective plan of attack to out-flank the competition Forging killer-partnerships to help you conquer the Smart TV space Interactive demos to experience companion apps and social innovation first-hand Do business with a targeted group of studios, broadcasters, TV platforms and technology developers REGISTER EARLY, SAVE MONEY! EXPERT SPEAKERS INCLUDE: SPONSORS: SUPPORTED BY: Cool on site social innovation and multi-screen demos…

Transcript of Smart TV USA - Final Brochure

Page 1: Smart TV USA - Final Brochure

Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms •Winthebattlefortheaudience:Make the most of premium

content through strategic partnerships, companion apps and social integration to retain and engage today’s TV audience

•SurvivethecolliSionbetWeencontent&technology:Effective strategies to seamlessly integrate OTT content with linear broadcasts to maximise viewer engagement and retention

•tveveryWhereandSecondScreenmonetizationStrategieS:Discover how best to control content across multiple devices and the latest DRM tools for “on-the-go” delivery

•theimPortanceofSearch: Hear how to ensure viewers can find what they want to watch... and understand the solutions that make it easy to search for content

•SmartadvertiSing:Recapture advertising dollars by enabling highly effective brand advertising across multiple screens

Studios, broadcasters and TV platforms discuss winning strategies for content distribution, social innovation and multi-screen experiences for maximum viewer engagement

It’s a battlefield out there! The rise of OTT content, multi-screen companion experiences and “on demand” services have challenged traditional TV – players across the ecosystem are in a fight for audiences!

Smart TV Summit USA 2012June 6-7, 2012, San Francisco

OPEN NOW! FOR THE FULL SUMMIT PROGRAM!

This is San Fran’s only summit focused on how content and technology can

best come together to maximize viewer engagement across connected devices!

The conversation starts here You know that the future of TV hinges on content and technology coming together to create compelling viewer experiences. That’s why the Smart TV summit is all about:

Delivering an effective plan of attack to out-flank the competition

Forging killer-partnerships to help you conquer the Smart TV space

Interactive demos to experience companion apps and social innovation first-hand

Do business with a targeted group of studios, broadcasters, TV platforms and technology developers

RegISTeR eARlY, SAVe MOneY!

eXPeRT SPeAKeRS InClUDe:

SPOnSORS:

SUPPORTeD bY:

Cool on site social innovation and multi-screen demos…

Page 2: Smart TV USA - Final Brochure

Smart TV raises some scary topics: missing the boat; having the industry shift out from underneath you; making a tactical blunder; becoming irrelevant; or backing the wrong horse.

Premium content has long been delivered through linear broadcasts with standardized practices in place. But, as we all know, the traditional TV model has today been shaken-up by the likes of Netflix, Hulu, speculation around Apple TV and many other “on demand” services.

It’s a battlefield out there!

The living room is being turned upside-down as new platforms and multi-screen practices re-invent the TV experience. The way viewers engage with content is changing and the fight is on to capture their attention!

With the Smart TV global market predicted to grow to $49 billion by 2015 the battle looks set to intensify. Players across the broadcast landscape face some tough questions: How to respond to OTT content delivery? How best to engage today’s audience? And… how to monetize content across multiple platforms?

The answers are out there. But disparate partnerships and limited research prove to be the stumbling block. For the industry to move forward players across the TV ecosystem need to unite; from content owners; to TV platforms; to OTT providers; and app developers. The Smart TV summit is designed to do just that.

The Smart TV summit is a forum for content owners and technology developers to talk about solutions, compare experiences and forge effective partnerships.

With so much happening so fast, just ask yourself: How long will it take to gauge who is doing what? And how much of the audience will you lose while competitors integrate engaging experiences? Then consider the potential cost of not being as informed as you can be to make the right strategic decisions.

be part of a network driven summit focused on content and technology working together to engage today’s audiences

The Smart TV Summit is not the complete solution….but it is a proven vehicle to help you take significant strides in the right direction – a launch pad of contacts and strategic insight to help you maximize viewer engagement

This summit will help you deliver winning business models and forge effective partnerships to capture and retain today’s audience.

theuSa’sleadingSmarttvSummit

Plus - taking part is the quickest way to see what works for you…engage with live multi-screen and social innovation demonstrations on site.

Develop your plan of attack!

Instead of long spells trying to identify who’s doing what, you’ll be face to face with a room full of broadcasters, TV platforms and technology developers – with the experience, insight, and contacts needed to give you the edge.

Over two days, the focus is on audience engagement and OTT consumption habits; brand extension via companion apps and social innovation; monetization strategies; and right ownership and management. This is designed specifically to assist each and every content owner make an appropriate choice based on their objectives… personally arranged meetings facilitate a unique opportunity to delve deeper into how technology can enhance your content.

It’s all about valuable, quality insight from the front line in the fight for the audience!

Join a targeted group of studios, broadcasters, TV platforms and technology developers who are meeting to network, learn and share their experience

Through a series of talks, panels and round tables, you’ll be able to pick the brains of those on the front line! Speakers include Tina Hoover, endemol USA; David Jones, Shazam; Jim DeFilippis, FOX; Christy Tanner, TV guide… to name but a few.

Together, they will share insight on how to:

• Captureandretaintoday’saudience

• Ensurecontentandtechnologycanbest come together to maximise viewer engagement

• DelivereffectivebrandextensionwithTV everywhere and social innovation

• EffortlesslysearchforcontentonSmartTVs

• Rolloutsmartadvertisingonsecondscreens to recapture advertising revenues

explore the dynamic range of opportunities available, then delve deeper to harness and identify specific ways to engage today’s audience

We know what works – Smart TV Insider’s focus on the coming together of content and technology, provided by leading studios, broadcasters and exciting TV platforms, makes this the only summit to:

•Developyourplanofattack(...strategiesto out flank the competition)

•Benchmarkyourstrategy(...knowwhat’sgoing on behind enemy lines!)

•Formeffectivepartners(...asyoucan’tconquer the Smart world alone!)

Quite simply the conversation starts here!

From OTT consumption habits; to brand extension, to right ownership and management: come and drill down into the merits and lessons learned, so you can comfortably identify a strategy/solution that best fulfils your needs.

We guarantee high quality content and plenty of candid discussion among studios, broadcasters and TV platforms on… audience engagement, social innovation, TV everywhere …and that’s just for starters!

network with the world’s leading content owners and TV platforms

Innovation Managers, TV Solution Managers and Marketing Directors from Hollywood studios to TV platforms, and national broadcasters will all be present at the summit.

Making this a once-only chance to discuss how best to capture today’s audience

This is an unprecedented opportunity to forge effective partnerships, and profit from knowledge and expertise that is, quite frankly, not available from any other source.

It is brought to you by Smart TV Insider, a market leader in Smart TV events designed to help successful organizations define their future strategy and direction, develop growth opportunities, and solve the problems facing their business.

Tickets for the Smart TV Summit are sold on a first come-first-served basis and are going fast.

Immediate booking is therefore strongly recommended.

We all know the Smart TV disruption presents challenges across different areas of the business, so we’re pleased to offer group discounts - book your team in today at a heavily reduced rate.

Contact george Kiley on 1800 814 3459 ext 7545 for details

ensureyou’reintheconferencehallandnotleftonthewaitinglist,booknowat www.smarttvsummit.com/san-francisco or call 1800 814 3459

bOOK YOUR PlACe nOw FOR SAn FRAn’S leADIng SMART TV SUMMIT, wheRe COnTenT OwneRS AnD TeChnOlOgY DeVelOPeRS COMe TOgeTheR TO bUIlD The bUSIneSS MODelS AnD PARTneRShIPS neeDeD TO DO bATTle In The bIggeST ShIFT In TV eVeR eXPeRIenCeD!

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Smarttvsummitiprovides a once- ionlychanceto:• Unitestudios, broadcasters and TV

platforms for a frank discussions on how best to engage viewers across connected devices

• live demonstrations – see the latest multi-screen developments and social innovations all in one place and get the answers you need to make your next tech purchase pay

• Form effective partnerships with the developers who can extend your content beyond the TV

Quite simply, the conversation starts here!

The Smart TV Summit remains the only meeting of its kind dedicated to both high quality content and one-on-one networking. This summit is a proven vehicle for unparalleled insight and valuable business connections.

On June 6-7, 150+ studios, broadcasters, technology providers and world experts will come together to network, learn and share their knowledge. be there.

Make sure you secure a place by registering today.

hand-pickedspeakersfromhollywoodistudios,nationalbroadcastersandtviplatforms share their experience and ipracticalknow-how:

Switch-on!thebenefitsareclear…

Scott Maddux is a founder and Senior Vice President for Media-Sync, a joint venture between TheNielsenCompany(NLSN) and Digimarc(DMRC). Media-Sync is changing the way people experience television and Scott is responsible for the product leadership and development of the Media-Sync platform enabling TV viewers, content owners and brand advertisers to engage in new ways.

His Media-Sync team along with ABC and Gravity Mobile garnered an Emmy Nomination for their work on the breakthrough Grey’s Anatomy Sync app.

Tina Hoover, endemol USA, is a social media expert with over 13 years in the fields of gaming, broadcast television, interactive television, social applications, digital media and advertising. She is particularly interested in studying how social media can enact social change. Tina is currently the VP of social media & interactivity at endemol USA, the largest independent TV production company in the world. In this role she created, and is responsible for managing, Endemol USA’s social gaming and social app business which has launched social games based on Endemol shows.

James DeFilippis has worked in radio and television broadcasting for 25 years including the AbC Radio network, the AbC Television network, the Advanced Television Test Center, the Atlanta Olympic broadcast Organization. Currently he is Senior Vice President and Principal Engineer, Digital Television Technologies and Standards, for the FOX Technology group. His main focus is on HD television, digital file based work flows and Mobile DTV.

David Jones joined Shazam in April 2010, bringing over 20 years experience in marketing, business development, and product and business strategy.

At Shazam, David is responsible for all aspects of Marketing, including consumer marketing, segmentation, research, business intelligence, brand, PR, communications, events and partner marketing. David focuses on driving customer acquisition, engagement, activity and retention – and building the brand and reputation of Shazam in its respective industries and with consumers – through a wide variety of programs and initiatives. David is based in Shazam’s Palo Alto, California office.

Christy Tanner is General Manager and Executive Vice President of TV guide Digital, a leading entertainment innovator with more than 24 million monthly unique visitors on TVGuide.com and more than 3 million downloads of TV Guide Mobile apps. She is responsible for the company’s strategy and day-to-day leadership of its sales, technology, business development, product development, marketing, and editorial teams.

Since joining the company in 2006, Ms. Tanner led a transformative integration of TVGuide.com’s social media, marketing and editorial practices, with a goal of engaging entertainment fans wherever they are connected. As a result, TV guide Digital’s audience has surged more than 600%, and its user engagement metrics are the highest in its competitive category.

we all know the Smart TV disruption presents challenges across different areas of the business, so we’re pleased to offer group discounts – book-in your team today at a heavily reduced rate.

formoreinformationonwhomyouwillmeetattheSmarttvSummitinSanfran,pleasevisit: www.smarttvsummit.com/san-francisco

expertSpeakeriline-up

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June6-7,2012- Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms

SeSSIOn One: SMART TV PlATFORMS & hOw VIeweRS engAge wITh COnTenT TODAY

get the latest on viewer engagement and content delivery•Understand how Smart TV platforms fit into the

viewing experience, what audiences really want to see and how the biggest players are delivering that to them

•Stepstoavoidmissingtheboat,makingatacticalblunder, becoming irrelevant or backing the wrong horse

•Experttipsonhowtomakethemostofpremiumcontent where viewers can connect to services as diverse as Netflix and Sky Go

•Learnaboutthedevicesonwhichaudiencesareseeing your programmes and who is in control of the connected device experience

Survive the battlefield with a winning business model as technology and content collide!•Expertsuggestions on how to win the fight for the

audience as everyone from pay TV operators to TV manufacturers are offering multiple services on a variety of devices

•Getthelow-downonlive,premiumandarchivecontent rights and what business models are giving the best return to content owners

•Professionalinsightonmostinnovativebrandedentertainment in the digital space and new interactive opportunities for branded content

Tina Hoover, Endemol USASheau ng, Head of Technology R&D, nbC Universal

SeSSIOn TwO: MOneTIzATIOn STRATegIeS FOR COnTenT OwneRS AnD bROADCASTeRS In The new wORlD

Monetization panel: Competing for attention and increasing the value of content in today’s connected ecosystem•Findouthowtoincreasethevalueofpremium

content in today’s connected, multi-screen world•Professionalinsightonwaysyoucanmonetize

content to provide high consumer value•Learnaboutnewsearchandnavigationtoolsthat

help viewers access content, discover new content and interact with content

nathan Coyle, General Manager, Cambio(AOL)Dan goodman, Co-Founder, believe entertainment group Stephen white, President, gracenoteAlex babin, CEO & Founder, Clickberry

ensureyou’reintheconferencehallandnotleftonthewaitinglist,booknowat www.smarttvsummit.com/san-francisco or call 1800 814 3459

Smart TV: leading a new era of audience engagement•Discoverthe latest on broadcast interactivity and how to

provide viewers with immersive, interactive and real time experiences

•Understandtherewardsforbroadcastersandadvertisersinengaging the viewer with interactive experiences

•ProfessionalinsightontheseamlessintegrationofOTTwithlinear broadcasts

Jack Myers, Media Business Report, Media Advisory group

Adopting new connected services for increased creativity: leading case study•Professionaltacticsonsynchronisingtechnologyfora360

degree experience•Findoutthelatestoncloudconnectivityacrossmultiple

rooms, on multiple devices for a unified viewer experience without the need for a set-top box

•ExaminetheimplicationsofofferingcontentonlineVSsubscription TV services VS pay-per-view for content owners

Jeff goldstein, VP, Connected Products and Services, Sony electronics

The low-down on viewer consumption habits for OTT delivery•Expertinsightonthecontentdeliverylandscapeandthe

leading players •Understandwhattypesofcontentviewersareactually

consuming•FindoutwhattheOTTmodelforconsumptionwillactually

be and where it is headingMartin Conan, Access Box, Orange

YouTube’s perspective on smart TV strategies•DiscoverwhatYouTubehaveconcludedfromcurrentvideo

consumption patterns•FindouthowthisresearchfedintoYouTube’sconnectedTV

strategy •ExpertinsightonwhetherornotOTTarealthreatto

traditional broadcastingShiva Rajaraman, Group Product Manager, YouTube

SeSSIOn ThRee: bRAnD eXTenSIOn wITh MUlTIPle SCReenS AnD SOCIAl TV

Integrating interactivity as part of the service appeal•Identifywhatdevicesviewersareusingtoaccesscontent

and how to optimise distribution across different platforms•Strategiestoexpandyourportfolioofpartnerstoincrease

your content reach•RecognisethebenefitsofmobileTVandOTTofferingsfor

the content producerScott Maddux, SVP Product Development, nielsen

Page 5: Smart TV USA - Final Brochure

June6-7,2012- Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms

formoreinformationonwhomyouwillmeetattheSmarttvSummitinSanfran,pleasevisit: www.smarttvsummit.com/san-francisco

A targeted dual screen app: leading case study•Understandtheinnovativeapproachofthealeading

second screen app•Expertsuggestionsforhowtodeliveraninteractive

consumer experience that complements the sporting experience

•Strategiestotargetaspecificdemographicinordertobuild brand awareness

•Recognisethevalueinconverginggamingandtheviewing experience

brand extension via live interaction with events•Strategiestoembracedisruptivetechnologiesinorderto

evolve brand perception•Discoverwaystoencouragetheuseofthecompanion

screen to interact digitally with live events•Experttipsontheopportunitiesfortalentcontests,sports,

reality TV and quiz shows•Strategiestomakeyourcontentsocial:Twitterfeed

aggregation and live rating and commentary in real timeKevin McDonagh, Director, novoda

who owns the user experience in a multi-screen world?•Findouthowthesecondscreencanengagemorethan

disrupt•Recognisetheimpactofthesecondscreenon

programming strategies for popular entertainment•Usefulideasforcontentsearchanddiscovery;learn

how consumers are straying from traditional methods of finding content

•Practicalinformationondatacaptureandwhoownswho?

Christy Tanner, TV Guide EVP, TV guide

Interact with existing viewers and reach new audiences with smart social strategies•Recognisethepowerofthecompanionapptoextend

the brand and drive viewer engagement•Understandwhetherornotsocialrecommendationscan

be the new TV guide•Learnhowexistingsocialnetworksarebeingintegrated

into the Smart TV experience•Creatinga‘chatterenvironment’andmakingthemostof

social advertising

encouraging the convergence between entertainment devices•Understandthepoweroftheapptodriveviewer

engagement•ProfessionaltipsonhowappsonTVshoulddifferindesign

from those on desktops, tablets and smart phones•Recognisethepotentialfutureadvertisingrevenues

device interaction bringsDavid l. Jones, Executive VP Marketing, Shazam

SeSSIOn ThRee: RIghTS OwneRShIP AnD MAnAgeMenT

Panel: DRM and the challenges involved in acquiring, licensing and launching worldwide content•Understandhowstudios,channelsandOTTplatforms

analyse the rights territories•Professionalinsightoncontentprotection:howmuch

effort should be spent on trying to protect content from unlicensed use?

•Expertsuggestionsforcreatingglobalcontentequilibrium•Practicalinformationonthetippingpointbetweenthe

rights of the content owners and the annoyance of the consumer

•Strategiestotakeadvantageoftheearlyreleasewindows for increased revenues through video on demand

•Understandlaunchplansfornewbrandedchannelsacross multiple platforms

•DRMisonlyasmallpartofthestack:whobuildsandpaysfor the rest of infrastructure?

SeSSIOn FOUR: ADVeRTISeMenT AnD hOw TO Re-CAPTURe YOUR AUDIenCe

win your audience back through interaction – make your advertising more engaging•Identifythepotentialfutureadvertisingrevenuesdevice

interaction brings•Strategiestoenhanceadvertisementswithinteractivity-

what works for B2C versus B2B advertising on connected devices?

•RecognisethehugeopportunityaroundcouponingonSmart TVs

James DeFilippis, SVP & Principle Engineer, Digital Television Technologies & Standards, FOX Technology group

gROUP DISCOUnTS

We all know that Smart TV disruption presents challenges across different areas of the business, so we’re pleased to offer group discounts – book your team in today at a heavily reduced rate.

Tickets for the Smart TV Summit are sold on a first come-first-served basis and are going fast. Immediate booking is therefore strongly recommended.

Ensure you’re in the conference hall and not left on the waiting list, book now at

www.smarttvsummit.com/san-francisco or call 1800 814 3459

Page 6: Smart TV USA - Final Brochure

Sponsorshipopportunitieshow you can promote your platform...? look no further!

Sponsorship and exhibition at the Smart TV Summit, is a cost effective and invaluable tool to help promote your platform to content owners and TV manufacturers…

The Smart TV Summit in San Fran provides the perfect stage for you – with the big TV manufacturers and leading content owners in attendance, what better setting for you to promote your platform?

With flexible sponsorship or exhibition packages providing any level of involvement and exposure, you can be sure that you’ll reach the right audience… whatever your budget!

Possible opportunities include:

• Present your ideas and promote your business with a speaking slot on the main agenda

• Get face-time with key clients by hosting a roundtable networking session

• Demonstrate your knowledge of viewer engagement and highlight your story with a panel speaking slot

• Advertise your expertise on the event website and in the on-site show guide

• Cement your industry leading position with full conference branding

Promote your business to TV manufacturers and content owners and benchmark your business among the key platforms in the TV ecosystem. The conference will also give you a central point of contact from which to develop business and raise your profile in the evolving connected climate.

There are limited opportunities available to be involved, so call us today!

See what we can do for you.

networkingdrinksCome join us for a party! Take discussions further, forge lasting relationships and meet those you missed earlier! The drinks party takes place in the cool Hotel Kubuki, right after the conference finishes on June 6.

[email protected]

or18008143459ext7522

ensureyou’reintheconferencehallandnotleftonthewaitinglist,booknowat www.smarttvsummit.com/san-francisco or call 1800 814 3459

At this summit, you’ll network with Innovation Managers, TV Solution Managers and Marketing Directors from leading studios, national broadcasters, the big TV manufacturers and new platforms.

below is a breakdown of recent attendees:

ADB Polska

Adobe

Advanced Digital Broadcast

Agora Media Innovation

Alcatel-Lucent

Anywab

Arbitron

Asoka USA

AT&T

Ateme

Audible Magic

Auditude

Axel Springer Digital TV Guide GmbH

BBVA

Bloomberg News

Boxee

Brightcove

CBS Interactive

Cinematografica

Blancica

Cisco Systems

Common Sense Media

Conexant Systems

Consumer Reports

Corning

Cox Communications

Danish Broadcasting Organization

DES

Discovery Communications

Disney

Dolby

DR

EBU

Ensequence

Ericsson

Evergent

Exozet Berlin

Franhofer FOKUS

FujitsuLaboratoriesof America

Gala-Net

GeniusTV

Global Takeoff

GoerTek USA

Goldmedia Innovation

Google

Google TV

Intel

Intenuum

Intertrust

IPTV-Anbieter

KIT Digital

LAPTV

LGElectronics

LGI

Logitech

LOLComedy

Mediaset

Microsoft

MIPS Technologies

mocalliance.org

NBC Universal

NDS

Netgear

never.no

Nielsen

Nikkei Electronics, Tech-On!

Nokia Siemens Networks

Oldmedia

OnCubed

Orca Interactive

PacketVideo

Pandora

Papitv.com

Patisserie Film

Perfectstream Technologies

Philips

PointGrab

RAI Christian Witt

Razorfish

Rovi Corporation

Sagemcom Broadband

Samsung

Samsung Electronics

Samsung Information Systems America

Seagate Technology

Shazam

Siemens

Siemens CMT

Sierra Telephone

Simulmedia

Smartclip

Smartvideo

Sony Electronics

Sorenson Media

Strategy Analytics

Symantec

Teracom Group

The Bitsource

Thebrainbehind

Topology

Tout

Trident Microsystems

TunedIn

TV Next

Übermind

Viacom International Media Networks

VoxeoLabs

vTuner

Walt Disney Studios

WLC

YahooConnectedTV

Yahoo!

YuMe

theuSa’sleadingSmarttvSummit

Page 7: Smart TV USA - Final Brochure

regiSternoWin3eaSyStePS:

MORe wAYS RegISTeR: OnlIne: Secure & simple registration online at

secure.firstconf.com/smarttvsummit/san-francisco/register.php

eMAIl: [email protected]

PhOne: Call 1800 814 3459

FAX: Fax this form back to 1800 814 3460

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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before May 4, 2012 incur an administrative charge of 25%. If you cancel your registration after May 4, 2012 we will be obliged to charge the full fee. Please note – you must notify FC Business Intelligence Ltd in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the program without notice. FC Business Intelligence Ltd. takes every care to ensure that prices quoted are correct at time of publishing however, bookings will only be accepted if there is no material error in the price advertised on the website. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Visit www.smarttvsummit.com for more event information. Designed by The Creative Tree Ltd: www.TheCreativeTree.co.uk

DATe & VenUe June 6-7, Hotel Kubuki, San Francisco.

Pass Features Business PAss BAsic PAss

Access to post conference audio recordings Access to presentation slides post conference (please note, some slides may not be available at the request of the speaker and their company)

Full access to conference, workshops & exhibition early bird Price - expires April 20th, 2012 $995 $895

last Chance Price - expires May 18th, 2012 $1,195 $995

Standard Full Price $1,295 $1,095

Post Conference Materials $300

Smart TV Summit USA 2012 June 6-7, 2012, San Francisco

FAX ThIS FORM bACK TO 1800 814 3460

Discount Code:

This is your unique discount code, use it online or via this form to get an extra $50 off

hOTel DISCOUnTS Smart TV Insider has negotiated a special rate for delegates of the summit. Full details will be sent to you upon registration.

gROUP DISCOUnTS We all know the Smart TV disruption presents challenges across different areas of the business! We’re pleased to offer group discounts – book-in your team today at a heavily reduced rate.

Contact the team 1800 814 3459 or email [email protected] for more details.

RegISTeR eARlY, SAVe $$$!

Page 8: Smart TV USA - Final Brochure

Deliver winning business models and partnerships to maximize viewer engagement across connected TV platforms •Winthebattlefortheaudience:Make the most of premium

content through strategic partnerships, companion apps and social integration to retain and engage today’s TV audience

•SurvivethecolliSionbetWeencontent&technology:Effective strategies to seamlessly integrate OTT content with linear broadcasts to maximise viewer engagement and retention

•tveveryWhereandSecondScreenmonetizationStrategieS:Discover how best to control content across multiple devices and the latest DRM tools for “on-the-go” delivery

•theimPortanceofSearch: Hear how to ensure viewers can find what they want to watch... and understand the solutions that make it easy to search for content

•SmartadvertiSing:Recapture advertising dollars by enabling highly effective brand advertising across multiple screens

Studios, broadcasters and TV platforms discuss winning strategies for content distribution, social innovation and multi-screen experiences for maximum viewer engagement

It’s a battlefield out there! The rise of OTT content, multi-screen companion experiences and “on demand” services have challenged traditional TV – players across the ecosystem are in a fight for audiences!

Smart TV Summit USA 2012June 6-7, 2012, San Francisco

OPEN NOW! FOR THE FULL SUMMIT PROGRAM!

This is San Fran’s only summit focused on how content and technology can

best come together to maximize viewer engagement across connected devices!

The conversation starts here You know that the future of TV hinges on content and technology coming together to create compelling viewer experiences. That’s why the Smart TV summit is all about:

Delivering an effective plan of attack to out-flank the competition

Forging killer-partnerships to help you conquer the Smart TV space

Interactive demos to experience companion apps and social innovation first-hand

Do business with a targeted group of studios, broadcasters, TV platforms and technology developers

RegISTeR eARlY, SAVe MOneY!

eXPeRT SPeAKeRS InClUDe:

SPOnSORS:

SUPPORTeD bY:

Cool on site social innovation and multi-screen demos…