1. Smart TV. On the verge of maturity Andrey Kholodnyy Executive Director on Media Assets Management, Rostelecom1

2. Dedicated vs. Universal network2 3. Dedicated vs. Universal Network Frequency separation xDSL DOCSISPhysical Separation Telephone DataLogical separation IP networks3 4. Dedicated vs. Universal Device4 5. Dedicated vs. Universal Device BrowserPVRSTBGame consoleSmart TVMedia player5 6. Smart TV is the Winner6 7. But 7 8. Service maturity Low service performance Slow content access. From switching on to watching content 30..90 seconds and two clicks at least Low user interaction speed8 9. Service maturity No interoperability Separate applications for each vendor Every year new hardware, functionality, limitations, design, SDKs Fast platform changes cause Smart TV becoming obsolete earlier than customer is ready to replace it9 10. Service maturity Hardware & SDK limitations HLS and some other technologies are not fully supported Limited support of existing software libraries No access to hardware functions (e.g. video management)10 11. Service maturity DRM issues TV vendor specific DRM required Poor rolled out DRMs support11 12. Service maturity Connection issues Connection quality (backbone and residential last inch) affects perceived service quality Connection quality impacts product performance12 13. Service maturity Customer interaction Different remotes Accelerometer Voice control Gestures13 14. Service maturity Design guidelines Clients forced to adopt its design for vendors guidelines Very limited design animation abilities14 15. Service maturity Payment systems No built-in payment system Developers forced to use 3rd party payment gateways15 16. Service maturity Business contradictions Vendors are now attracting content providers However vendors are already developing their own content platforms16 17. Conclusion Smart TV is the potential winner as content access platform Current implementation limits Smart TV platform utilization as content access platform In 1-3 years horizon Smart TV platform will reach its maturity stage and will compete for its market share as content delivery platform17