Smart Social Summit 2017 | The Opportunity | Jim Rudden
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The Opportunity
Transcript of Smart Social Summit 2017 | The Opportunity | Jim Rudden
The Opportunity
So, what is our opportunity?
Human Connection
Platform to Lead
Everyone to Every. One.
Human Connection
Social was designed for
people.
Social is with us every hour of every day.
on the elevatoron the trainon the meetingat the baron our nightstand
Connecting when needed
Connecting when needed
Opportunities for human connection are growing. Fast.
Growing opportunities for human connection
The Social Iceberg
The Social Iceberg1:many
1:1
1:none 89%of Tweets to Brands go unanswered
95%of Tweets are 1:1 interactions between Brands and followers
1:many
1:none89%of Tweets to Brands go unanswered
1:195%of Tweets are 1:1 interactions between Brands and followers
Empathy and Automation
HumanConnection
Everyone to Every. One.
Toyota builds ads for different groups
The Hidden Valentine’s Day Audience
Married125K+
College ++
“ I want something nice,
that shows I care, & is quick & easy
to grab-n-go”
A content explosion.
“It was once sufficient for us to produce four pieces of content a year .. now, that four pieces has
turned into 4,000. Eight months has changed to eight days or hours.”
Brad Jakeman, President Global Beverage Group, Pepsico
The Age of Agile Content Teams
Everyoneto
Every. One.
Platform to Lead
Our growing social voice.
The value of leading.
“According to data from 2016 Edelman Trust Barometer, 80% of the mass populace expects brands
to operate in ways that make a positive social impact.”
Gartner, “Differentiate Your Brand on Social Impact”, 2017
Principles not Politics
Platformto
Lead
Human Connection
Platform to Lead
Everyone to Every. One.
One more thing …
We can make it so-so or we can make it great
