Data Sharing in Smart Cities โอกาสใหม่ของการลงทุนด้าน นวัตกรรม
Smart sharing - File Concept
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Share & WinSmart Endorsement on Facebook
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“SmartSharing is the last BEST INNOVATIVE Social Network IDEA”“SmartSharing may change the concept of social mobile strategy for Brands”
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is a SaaS - Software as a service,online available, that works in Cloud.
is a Social Media Marketing & Mobile Marketing Tool
What is it?
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For whom?
Marketing ProfessionalsLeaders of brands and companies
Creative agenciesCommunication and Marketing Consultants
Business Owners
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For what?
In any point of contactIn offline & online media
To create Social Media Marketing CampaignsTo create Mobile Marketing Campaigns
Where?
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Object
Customers shares your brand on FacebookSocial & Positive Endorsement of your brand
Customers of your brand, product or service
Goal
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Benefitto
BRAND
Receive incentives for participatingDiscount - Voucher - Prize - Experience
Visibility in social networksSocial reputation by recommendation
Benefitto
CUSTOMER
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BRANDProcess
1 - SmartSharing Backoffice - Create Campaign- Associate Trigger (QR Code, NFC or Weblink)
2 - Campaign Communication- Implement Trigger in the Communication - Report the benefit to the consumer- Post in the middle of contact
3 - SmartSharing Backoffice- Campaign Management- Control Analysis & Metrics- Control Vouchers
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CustomerProcess
1 - Point of contact- Costumer sees the communication campaign- Customer enters using the corresponding trigger
2 - Post- After using the Trigger, makes Facebook Login (Automatic after 1st use)- Authorizes publication of brand message in Facebook wall- Post published (made recommendation)
3 - Benefit- After publication, the customer gets the benefit- Customer exchange Voucher according rules
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ConceptsBackofficeOnline tool where the operator configuresSmartSharing campaign and associates Triggers that correspond to it. It is also where he makes the campaign management and control results & vouchers
CampaignWay that allows the band endorsement on Facebook by the customers. In result of sharing, customers receive the benefit.
TriggersA means of access to the campaign. Trigger participation: QR Code, NFC or Weblink.
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Best Practise
I
Customer shares pre-defined message (defined by brand or agency) with thepurpose to get an immetiate discountthat can use on shop or E-commerce
All shares have benefits...
Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QRCodeOn E-Commerce / Website - Weblink
Smart Discount
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Best Practise
II
Customer shares his desire about a specificproduct in Facebook with the propose to make his dream come true...His wish is realized depending on the totalnumber of shares (defined by brand or agency)
Example: Brand can configure the offer on each 1000 shares
Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QR CodeIn E-Commerce / Website - Weblink
Smart Wish
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Best Practise
III
Customer is invited to find special Prize on the hidden Trigger
One or more triggers have a prizeamong others without any prize.
Recommended Triggers:In Point of Purchase or Events, Exhibitions, Stadiums and more - QRCode or NFCOn an Online entertainment actions - Weblink
Smart Instant Loto
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Best Practise
IV
Customer is invited to share a message inFacebook configured by brands or agencies in name of a social cause or natural disease.Shares are turned in donations and brandshave a effective way of spreading a message into social networks.
Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QR CodeIn E-Commerce / Website - Weblink
Smart Causes/Donations
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Best Practise
V
Create a mutant trigger that changes every day. To find out the voucherthat you are offering today, thecustomer has to share your brand...
Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QR CodeIn E-Commerce / Website - Weblink
Smart Mutant Voucher
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Best Practise
VI
Customer selects the trigger that best suits him. Each trigger can have a distinct benefit,or may have all the same.
Recommended Triggers:In Point of Purchase - QRCode or NFCIn Press - QR CodeIn E-Commerce / Website - Weblink
Smart Choice
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Curiosities
- Operator configures endorsement messages to control what is shared- Operator can limit participation for hours. Example: One ID Customer/One participation/24 hours- Operator can define multiple triggers for the same campaign- Post on Facebook includes a link to the operator content (Video, Website, Facebook Page, Etc)- Post on Facebook includes an image (logo, product image, etc.)
About Backoffice
About Endorsement- The recommendation of a friend is the most effective way of advertising- One only recommendation may reach 400 views
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Compares
- Leverages social network factor- Advertising is done by the owner himself- Advertising is visible in sideband (poor visibility)- Hight Cost per contact (Average: 0.18 Dollars/click)- Contact with the campaign limited to online expose- Isn’t there a benefit to customers
Facebook Campaign VS SmartSharing Campaign- Leverages social network factor- Advertising is done by users (recommendation from a friend is the best way of advertising)- Advertising is visible in the central range of the Facebook Timeline (maximized visibility)- Hight Cost per contact(Average: 0.05 Dollars/sharing; 0.0012 Dollars/contact)- Contact with the campaign done anywhere (billboards, flyers, point of sale, exhibitions, events, websites, magazines, etc.)- Benefits to customers
Facebook Campaigns uses one of the biggest trends of the current Digital Marketing:- Social Networks
SmartSharing Campaigns uses three of the most biggest trends of the current Digital Marketing:- Social Networks; Smartphones; Electronic Vouchers
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Results
- Experience is something valued by customersPoint of contact experience
Engagement
- By sharing, customers endorse your brand to friends- A recommendation from a friend is considered the best way of advertising- Increases Whoom energy (word of mouth)
- Increase engagement between brands and customers. They create an empathy based on the concept of "give to get"/ “share to win”
Advertising - Endorsement of brand
Online Presence & Reputation- Nowadays, brands can’t be out of the online way- SmartSharing contributes to the social reputation of the brand, through the positive presence in social networks
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www.smart-sharing.com