Smart recommendation engine for in-destination experiences · Smart recommendation engine for...
Transcript of Smart recommendation engine for in-destination experiences · Smart recommendation engine for...
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Smart recommendation engine for in-destination experiencesNishank GopalkrishnanChief Business Officer, Musement
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What do travellers really want?
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What do travellers really want? To be a “Local Tourist”
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Ease of discovery across top attractions & hidden gems
Local tourist
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Personalised recommendations
Local tourist
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Seamless booking experience
Local tourist
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Musement at a glance
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Local wherever you are.Our vision
Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.
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25k
Activities available
130+
Staff members
70+
Countries covered
1,100
Cities covered
70%
E-tickets
Company overview
Coverage numbers refer to transaction business only
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Great technology stackWe have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.
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Diverse product coverage Example of products you can find in our portfolio
Museums & Art Tours & Attractions Performances Food & Wine Active & Adventure Sport
Aerial tramway toursArchaeological tours
Historical monuments
Basketball
Baseball
Bike Tours
Castle & Palace Tours
Concerts & Operas Cooking Classes
Cultural itineraries
Dining experiencesDinner Shows
Film tours
Football
Formula 1
Food & Winery Tours
GolfHelicopter & Balloon Rides
Museums
Musicals
Exhibitions
Adrenaline Rush
Hiking
Horseback Riding
Jeep tours
Kitesurfing
Shows & Cabarets
Theatre
Wine & Beer Tasting
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Product differentiation
Across different segments such as marathons, football games, Formula 1,…
Made by local experts employed by Musement around specific themes
Not necessarily bundled with a tour, also with same-day availability
Connected to access control systems: access attractions with your smartphone
Recurring or unique
Strong reasons to travel
Better conversion
Skip-the-line experience
High marginality, up to >50%
>150 activities available
Purchase near an attraction
Agreements w/ intl. attractions
Stand-alone tickets Special events
Musement Products E-Tickets
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The Personalization Context
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“The game of Travel is changing”
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Travelers “are” connectingwith companies differently……
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Bots Big Data
AINLS & Voice
Bots Big Data
AINLS & Voice
FORW
ARD
S
DEF
ENSE
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Our Approach
Personalize travel
Provide smart answers
Deliver a great experience across the
user journey
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Recommendation Engine
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Personalization @ Musement We built a machine learning based approach that combines intelligence about destinations & activities with user profiles and past purchase history:
CONTENT USER EVENTS VECTOR MODELS TEST & LEARN
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15TB
Volume of content we parse
50M
Object in our database
5M
Points of Interest (POIs)
12M
Images and tags
50,000
Locations
Our machine learning content core
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A sharp focus on understanding our 10 million customers helped us build a rich user profile
User events & profile data warehouse
Demographics
Interests
Trip Style & Personas
Purchase History
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Plotting content & user profile vectors on a multi-dimensional space helps you build strong input signals for your algorithms
Similarity based vector models
Destinations
Points of Interests
Transaction History
Reviews
User Intent
Interests
more..
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Focus is to generate higher revenue and increase customer engagement by recommending relevant products
Test & Learn
Real-time product bundling Targeted recommendation system based on user interests and behaviour
Dynamic up sell Machine learning system to suggest additional experiences across Web, Mobile & CRM
Smart content* Power personalized itineraries, destination content and local experiences suggestion based on target audience
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Our B2B Platform
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Musement for business The combination of 3 powerful elements:
CONTENTINTELLIGENCEMONETIZATION
! Destination content ! Multi-language ! Offline mode ! ....
! Smart recommendation engine
! Scores, tags ! Similarity algorithms ! ...
! Tours & activities portfolio ! Ticketing ! Integration suite: API,
white-label, widgets...
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Musement for business Our business solutions available for you to integrate experiences and content recommendation engine on your platform:
API WHITE-LABEL I-FRAME WIDGET CONTENT
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Musement for business We positively impact the metrics that matter:
CONVERSION ENGAGEMENT REVENUES
Display smart content and targeted
data about destinations to increase
your conversion-rate
Empower your platform with
innovative features based on high-
end technology and machine learning
to inspire
your users and engage with them
Enable travel activities booking to
monetize your traffic and generate
additional revenues with our
seamless integration suite
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Ready to use technology Integrate our smart tools to engage with your audience
Day plans already prepared with activities, food, sightseeing & more
Custom day plans Local score & highlights
Key insights and information about a location and surroundings
City walks
Creates walks paths from a specific location based on available time
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Sell tickets from your platform with no tech effortStorefront ticketing
Seamless booking experience on partners’ platform
Instant set-up: build your own storefront in less than 10min
Customise it to fit your business needs: - Single or multi-event - Filtering parameters to display specific product categories - Access to live reporting dashboard
Order Box Single Event
Multi-event
Barcolana 2017
Fondo Ambiente Vinum Alba
Fiera del tartufo
Dedicated landing page
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Our B2B Partners
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Google Trips A travel app by Google to plan
and organize trips in just minutes.
Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience.
Dedicated discounts have been created for
Google Trips users who are then redirected to
Musement product pages.
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Hostelworld The leading global hostel booking
platform with 33,000 properties
listed across >170 countries
Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination.
Dedicated landing pages with selected
activities matching with their users’ profile.
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Questions!
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Nishank GopalkrishnanChief Business Officer
Amsterdam, Netherlands
+31 611 136 352Thank you!