Smart Parking-Mobile Payments – WPA 2011 Mobile Payments, Trends and Lessons Learned November 14,...
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Smart Parking-Mobile Payments – WPA 2011 Mobile Payments, Trends and Lessons Learned November 14, 2011 Smart Parking Technology
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Transcript of Smart Parking-Mobile Payments – WPA 2011 Mobile Payments, Trends and Lessons Learned November 14,...
Smart Parking-Mobile Payments – WPA 2011
Mobile Payments, Trends and Lessons Learned
November 14, 2011
Smart Parking Technology
Smart Parking-Mobile Payments – WPA 2011
What Is Mobile Payment Technology? How Does It Work? Where Is It Available? The Eco System: Who Are The Providers? Business Case: Washington, DC Lessons Learned Mobile Apps, The Sweet Spot Of Convenience Where Is The Market Heading?
Agenda
Smart Parking-Mobile Payments – WPA 2011
Mobile payment technology is a means to initiate short-term parking with a mobile phone. Many times referred to as Pay by Cell/Phone.
Works traditionally for non-gated environments: curbside/on-street spaces, surface lots and garages
One-time registration of license plate number, credit card and cell phone number via internet, mobile app or help desk
Payments separated by location (zone) and available per transaction or via “virtual/mobile wallet”
System Accessibility:Interactive Voice Response (IVR), Dual Tone Multi Frequency (DTMF)SMS/TXT messageLandlineNative mobile applications (iPhone, Android, BlackBerry, Windows Mobile 7)HelpdeskQuick Response (QR) Code, Near Field Communication (NFC)
What is mobile payment technology?
Smart Parking-Mobile Payments – WPA 2011
Customer pulls up to an available parking space
Customer looks for pay by phone signage (adhesive signs on meter of metal signs on poles / multispace meters / block face
Signage contains a zone number reflecting Parking Provider’s zone and rate structure
Customer enters zone number and typically parking duration into preferred user interface: IVR, mobile app, SMS/TXT message, etc…
Customer receives parking confirmation and alerts 15 minutes prior to parking expiration
Parking revenue and convenience fee authorized real-time and settled with merchant processor via end of day batch
How does it work?
Smart Parking-Mobile Payments – WPA 2011
Where is pay by phone parking available?
Pay by phone parking is available in more than 420 locations in 26 states
Smart Parking-Mobile Payments – WPA 2011
The Eco System: Who are the providers?
Smart Parking-Mobile Payments – WPA 2011
Business case: Washington, DC
Smart Parking-Mobile Payments – WPA 2011
17,157 curbside spaces operational
Business case: Washington, DC
Smart Parking-Mobile Payments – WPA 2011
Business case: Washington, DC
Currently exceeding 9,000 transactions per day.Mobile app usage exceeds 56% of these daily transactions
Transactions: Users:June 2011: 18,210 June 2011: 18,591July 2011: 69,604 July 2011: 41,271August 2011: 125,013 August 2011: 71,696September 2011: 173,716 September 2011: 101,905October 2011: 199,789 October 2011: 131,025
Business case: Washington, DC
Smart Parking-Mobile Payments – WPA 2011
Business case: Washington, DC
Smart Parking-Mobile Payments – WPA 2011
Business case: Washington, DC
Smart Parking-Mobile Payments – WPA 2011
Lessons learned
Smart Parking-Mobile Payments – WPA 2011
Draft a joint implementation plan with all stakeholders (marketing, enforcement!) and stick to it
Make sure all stakeholders are committed to timeline Train the PEO’s how to prevent erroneous citations – if
not managed well this will hurt the program Vendors and Parking Authorities’ partnerships in the
social media arena are driving positive dialogues Stay on top of your social media – if you do you will keep
people engaged and they will feel part of the success Set up programs with local business districts to increase
awareness and create local commitment Listen to user feed back and create a User Focused
Project Plan to enhance features and service
Lessons Learned for mobile payment technology
Mobile apps
Smart Parking-Mobile Payments – WPA 2011
Mobile apps: the sweet spot of convenience
Mobile apps
Smart Parking-Mobile Payments – WPA 2011
Mobile apps: the sweet spot of convenience
Smart Parking-Mobile Payments – WPA 2011
Where is the market heading?
Technology shift Shift from traditional payment methods to mobile apps,
QR code and NFC (‘Tap & Go’)Mobile payment revolution – riding the wave
Extension of mobile payments to every aspect in life (open loop system) and eventually elimination of cashAvailable parking guidance focus
Real-time available aggregated data enables reduction of congestion & Co2 emissions plus TDMLocation based marketing / customer loyalty programs
Customers can benefit from localized and targeted marketing, e.g. buy a coffee at Starbucks when parked nearby and get a free scone (opt-in only and customizable profile for selective and relevant approach)
Smart Parking-Mobile Payments – WPA 2011
Any questions?
